U.S. Steel Audience in United States
U.S. Steel has an estimated audience of 376,889 people in United States. 38.5% are female, 61.5% are male, average age 44.6. Top regions: Pennsylvania, Indiana, New York. Top brand affinities: Brooklyn College, Assisi, John James Audubon, Sanremo, Digital literacy.
The average U.S. Steel fan in United States is 44.6 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Indiana, New York. Top brand affinities include Brooklyn College, Assisi, John James Audubon, with strongest over-indexing on Brooklyn College (1.62× the country average). Demographically, the U.S. Steel audience skews more male with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 16 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of U.S. Steel fans
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 44.6 |
| Estimated audience size | 376,889 |
Audience persona
The typical U.S. Steel fan in United States is more male, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for Brooklyn College.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 58,857 | 4.64× |
| Indiana | 38,301 | 5.56× |
| New York | 25,100 | 1.19× |
| Illinois | 24,837 | 1.98× |
| California | 24,455 | 0.59× |
| Texas | 24,313 | 0.75× |
| Ohio | 18,140 | 1.56× |
| Florida | 15,957 | 0.63× |
| Michigan | 15,878 | 1.61× |
| Alabama | 14,318 | 2.72× |
| Minnesota | 11,954 | 2.21× |
| New Jersey | 9,092 | 0.95× |
| Virginia | 7,636 | 0.83× |
| North Carolina | 7,387 | 0.65× |
| Georgia | 7,174 | 0.62× |
| Arkansas | 7,056 | 2.27× |
| Massachusetts | 6,096 | 0.82× |
| Missouri | 5,720 | 0.94× |
| Tennessee | 5,289 | 0.7× |
| Washington | 4,542 | 0.6× |
| Maryland | 4,417 | 0.68× |
| Wisconsin | 4,219 | 0.74× |
| Kentucky | 3,619 | 0.77× |
| Colorado | 3,501 | 0.59× |
| Arizona | 3,467 | 0.45× |
| South Carolina | 3,274 | 0.58× |
| Connecticut | 3,191 | 0.84× |
| Washington, District of Columbia | 2,538 | 2.24× |
| Oregon | 2,380 | 0.55× |
| Louisiana | 2,128 | 0.44× |
| Oklahoma | 2,106 | 0.5× |
| West Virginia | 2,090 | 1.19× |
| Iowa | 1,918 | 0.62× |
| Nevada | 1,673 | 0.46× |
| Kansas | 1,615 | 0.54× |
| Mississippi | 1,544 | 0.5× |
| Utah | 1,366 | 0.4× |
| Hawaii | 1,185 | 0.73× |
| New Hampshire | 995 | 0.67× |
| Nebraska | 969 | 0.51× |
| Maine | 767 | 0.57× |
| Idaho | 760 | 0.4× |
| Rhode Island | 673 | 0.56× |
| New Mexico | 599 | 0.32× |
| Delaware | 500 | 0.48× |
| Montana | 488 | 0.47× |
| South Dakota | 432 | 0.5× |
| Vermont | 384 | 0.58× |
| North Dakota | 377 | 0.49× |
| Alaska | 333 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brooklyn College | 1.62× | Business & Career |
| Assisi | 2.1× | Travel & Leisure |
| John James Audubon | 1.77× | Literature |
| Sanremo | 1.52× | Travel & Leisure |
| Digital literacy | 1.54× | Internet & Social Media |
| Tabriz | 1.87× | Travel & Leisure |
| Seven Sister States | 1.54× | |
| Tonight with Boy Abunda | 1.54× | Movies & TV |
| TV Cabo Branco | 1.69× | Movies & TV |
| University of Caxias do Sul | 1.56× | Business & Career |
| Caccia Passione | 1.76× | News |
| Carl F. Bucherer - Fine Swiss Watchmaking | 1.54× | Fashion & Accessoires |
| Bukit Rimau | 1.64× | Travel & Leisure |
| Lin Chih-sheng | 1.66× | Sports |
| Ipswich Girls' Grammar School | 1.56× | Travel & Leisure |
| BuzzFil.com | 1.53× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.37 |
| Individualism | JOY | 1.23 |
| Community Orientation | OPEN | 1.21 |
| Tradition | CONSERVATISM | 1.21 |
| Pet Ownership | JOY | 1.16 |
| Spirituality | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 87.2% |
| Italy | 7.1% |
| Germany | 5.7% |
See U.S. Steel audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does U.S. Steel have in United States?
U.S. Steel has an estimated audience of 376,889 people in United States, concentrated in Pennsylvania and Indiana.
What is the gender split and age of U.S. Steel fans?
38.5% of U.S. Steel fans are female, 61.5% are male, with an average age of 44.6 years.
Which brands do U.S. Steel fans like most?
U.S. Steel fans show strongest brand affinity for Brooklyn College (1.62×), Assisi (2.1×), and John James Audubon (1.77×) over the country average.
Where do U.S. Steel fans live in United States?
U.S. Steel fans in United States are most concentrated in Pennsylvania (reach 58,857), Indiana (reach 38,301), and New York (reach 25,100). These three regions account for the largest share of the active audience.
What other brands do U.S. Steel fans also like?
Beyond U.S. Steel itself, the audience over-indexes on Assisi (2.1×), John James Audubon (1.77×), Sanremo (1.52×), and Digital literacy (1.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for U.S. Steel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.