Victory Audience in United States

Victory logo

Victory has an estimated audience of 65,796,033 people in United States. 53.5% are female, 46.5% are male, average age 38.1. Top regions: Texas, California, Florida. Top brand affinities: Otto Graham, John Key.

The average Victory fan in United States is 38.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Otto Graham, John Key, with strongest over-indexing on Otto Graham (1.69× the country average). Demographically, the Victory audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Need for Security, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Victory fans

Demographic split for Victory audience in United States
MetricValue
Female53.5%
Male46.5%
Average age38.1
Estimated audience size65,796,033

Audience persona

The typical Victory fan in United States is balanced, around 38.1 years old, with strong Need for Security tendencies and a notable affinity for Otto Graham.

Top regions in United States

Top regions ranked by reach for Victory in United States
RegionReachAffinity
Texas18,857,0793.33×
California7,774,5411.07×
Florida5,939,7571.33×
New York4,976,8121.35×
Georgia3,182,7891.57×
Pennsylvania3,106,8021.4×
Missouri2,349,1582.21×
Illinois2,224,8891.02×
Ohio1,871,5490.92×
New Jersey1,845,7811.1×
North Carolina1,800,1640.91×
Michigan1,566,4620.91×
Oklahoma1,486,0592.03×
Virginia1,462,4730.91×
Washington1,285,7970.97×
Tennessee1,228,7640.93×
Arizona1,138,3080.85×
Alabama1,090,1371.19×
Massachusetts1,035,0530.8×
Indiana1,003,1450.83×
South Carolina999,1481.01×
Maryland984,8550.87×
Colorado923,3840.89×
Louisiana919,4521.08×
Minnesota896,0380.95×
Wisconsin777,5050.79×
Kansas722,4171.39×
Kentucky659,8630.8×
Oregon603,9620.8×
Nevada566,5200.89×
Arkansas547,0321.01×
Mississippi517,7620.96×
Connecticut509,1120.77×
Iowa442,0980.82×
Utah387,1890.66×
Idaho312,2140.95×
Washington, District of Columbia303,4171.53×
West Virginia264,6450.86×
Nebraska253,4560.77×
New Mexico219,1620.66×
Hawaii182,8530.65×
New Hampshire171,1800.66×
Delaware154,1500.85×
Maine139,1230.59×
Rhode Island138,7900.66×
Montana122,5570.67×
South Dakota99,7250.66×
Alaska98,4010.7×
Vermont98,3700.85×
North Dakota94,9130.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Victory audience
BrandAffinityCategory
Otto Graham1.69×Sports
John Key1.56×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Victory audience
TraitClusterScore
Need for SecurityCONSERVATISM0.97
Social Media UsageJOY0.96
Price SensitivityPREMIUM0.94
Risk AppetiteTHRILL0.93
Family OrientationCONSERVATISM0.93
Luxury OrientationPREMIUM0.92

Worldwide distribution

Worldwide audience distribution share by country for Victory
CountryShare
United States71.8%
Saudi Arabia23.4%
France1.4%

See Victory audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Victory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.