Victory Audience in United States
Victory has an estimated audience of 65,796,033 people in United States. 53.5% are female, 46.5% are male, average age 38.1. Top regions: Texas, California, Florida. Top brand affinities: New York Knicks, Toronto Maple Leafs, Wizz Air.
The average Victory fan in United States is 38.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include New York Knicks, Toronto Maple Leafs, Wizz Air, with strongest over-indexing on New York Knicks (1.69× the country average). Demographically, the Victory audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Need for Security, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Victory fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 38.1 |
| Estimated audience size | 65,796,033 |
Audience persona
The typical Victory fan in United States is balanced, around 38.1 years old, with strong Need for Security tendencies and a notable affinity for New York Knicks.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 18,857,079 | 3.33× |
| California | 7,774,541 | 1.07× |
| Florida | 5,939,757 | 1.33× |
| New York | 4,976,812 | 1.35× |
| Georgia | 3,182,789 | 1.57× |
| Pennsylvania | 3,106,802 | 1.4× |
| Missouri | 2,349,158 | 2.21× |
| Illinois | 2,224,889 | 1.02× |
| Ohio | 1,871,549 | 0.92× |
| New Jersey | 1,845,781 | 1.1× |
| North Carolina | 1,800,164 | 0.91× |
| Michigan | 1,566,462 | 0.91× |
| Oklahoma | 1,486,059 | 2.03× |
| Virginia | 1,462,473 | 0.91× |
| Washington | 1,285,797 | 0.97× |
| Tennessee | 1,228,764 | 0.93× |
| Arizona | 1,138,308 | 0.85× |
| Alabama | 1,090,137 | 1.19× |
| Massachusetts | 1,035,053 | 0.8× |
| Indiana | 1,003,145 | 0.83× |
| South Carolina | 999,148 | 1.01× |
| Maryland | 984,855 | 0.87× |
| Colorado | 923,384 | 0.89× |
| Louisiana | 919,452 | 1.08× |
| Minnesota | 896,038 | 0.95× |
| Wisconsin | 777,505 | 0.79× |
| Kansas | 722,417 | 1.39× |
| Kentucky | 659,863 | 0.8× |
| Oregon | 603,962 | 0.8× |
| Nevada | 566,520 | 0.89× |
| Arkansas | 547,032 | 1.01× |
| Mississippi | 517,762 | 0.96× |
| Connecticut | 509,112 | 0.77× |
| Iowa | 442,098 | 0.82× |
| Utah | 387,189 | 0.66× |
| Idaho | 312,214 | 0.95× |
| Washington, District of Columbia | 303,417 | 1.53× |
| West Virginia | 264,645 | 0.86× |
| Nebraska | 253,456 | 0.77× |
| New Mexico | 219,162 | 0.66× |
| Hawaii | 182,853 | 0.65× |
| New Hampshire | 171,180 | 0.66× |
| Delaware | 154,150 | 0.85× |
| Maine | 139,123 | 0.59× |
| Rhode Island | 138,790 | 0.66× |
| Montana | 122,557 | 0.67× |
| South Dakota | 99,725 | 0.66× |
| Alaska | 98,401 | 0.7× |
| Vermont | 98,370 | 0.85× |
| North Dakota | 94,913 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New York Knicks | 1.69× | Sports |
| Toronto Maple Leafs | 1.56× | Sports |
| Wizz Air | 2.02× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 0.97 |
| Social Media Usage | JOY | 0.96 |
| Price Sensitivity | PREMIUM | 0.94 |
| Risk Appetite | THRILL | 0.93 |
| Family Orientation | CONSERVATISM | 0.93 |
| Luxury Orientation | PREMIUM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.8% |
| Saudi Arabia | 23.4% |
| France | 1.4% |
See Victory audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Victory have in United States?
Victory has an estimated audience of 65,796,033 people in United States, concentrated in Texas and California.
What is the gender split and age of Victory fans?
53.5% of Victory fans are female, 46.5% are male, with an average age of 38.1 years.
Which brands do Victory fans like most?
Victory fans show strongest brand affinity for New York Knicks (1.69×), Toronto Maple Leafs (1.56×), and Wizz Air (2.02×) over the country average.
Where do Victory fans live in United States?
Victory fans in United States are most concentrated in Texas (reach 18,857,079), California (reach 7,774,541), and Florida (reach 5,939,757). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in United States who actively search for Victory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.