A data profile of the people who buy, follow and care about Victory in United States — modelled from more than twelve digital signal sources. Victory has an estimated audience of 65,796,033 people in United States.
The average Victory fan in United States is 38.1 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Demographically, the Victory audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Individualism, Career Orientation.
The key figures that characterise the Victory profile in United States.
53.5% are female, 46.5% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 38.1 |
| Estimated audience size | 65,796,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Victory audience comes from United States.
| Country | Share |
|---|---|
| United States | 71.4% |
| Saudi Arabia | 23.4% |
| France | 1.4% |
Where the Victory audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Missouri | ~1.5M | 1.62× | |
| 02 | Texas | ~9M | 1.61× | |
| 03 | Oklahoma | ~1M | 1.45× | |
| 04 | Georgia | ~3M | 1.37× | |
| 05 | Pennsylvania | ~2.5M | 1.24× | |
| 06 | New Jersey | ~2M | 1.24× | |
| 07 | Louisiana | ~1M | 1.21× | |
| 08 | Alabama | ~1M | 1.19× | |
| 09 | Maryland | ~1.5M | 1.18× | |
| 10 | Mississippi | ~600K | 1.18× | |
| 11 | Florida | ~5M | 1.15× | |
| 12 | South Carolina | ~1M | 1.14× | |
| 13 | North Carolina | ~2M | 1.13× | |
| 14 | New York | ~4M | 1.12× | |
| 15 | Kansas | ~600K | 1.11× | |
| 16 | Virginia | ~1.5M | 1.09× | |
| 17 | Arizona | ~1.5M | 1.09× | |
| 18 | Michigan | ~2M | 1.08× | |
| 19 | California | ~7.5M | 1.07× | |
| 20 | Illinois | ~2.5M | 1.06× | |
| 21 | Arkansas | ~600K | 1.06× | |
| 22 | Delaware | ~200K | 1.06× | |
| 23 | Ohio | ~2M | 1.05× | |
| 24 | Kentucky | ~900K | 1.05× | |
| 25 | Tennessee | ~1.5M | 1.04× | |
| 26 | Indiana | ~1M | 1.03× | |
| 27 | Nevada | ~700K | 1.03× | |
| 28 | Connecticut | ~700K | 0.99× | |
| 29 | Rhode Island | ~200K | 0.97× | |
| 30 | Massachusetts | ~1M | 0.94× | |
| 31 | West Virginia | ~300K | 0.92× | |
| 32 | Nebraska | ~300K | 0.91× | |
| 33 | Wisconsin | ~900K | 0.90× | |
| 34 | Minnesota | ~800K | 0.90× | |
| 35 | New Mexico | ~300K | 0.90× | |
| 36 | Washington, District of Columbia | ~200K | 0.88× | |
| 37 | Colorado | ~900K | 0.87× | |
| 38 | Utah | ~500K | 0.87× | |
| 39 | Iowa | ~500K | 0.87× | |
| 40 | North Dakota | ~100K | 0.86× | |
| 41 | Idaho | ~300K | 0.84× | |
| 42 | Washington | ~1M | 0.82× | |
| 43 | South Dakota | ~100K | 0.82× | |
| 44 | Oregon | ~600K | 0.81× | |
| 45 | Hawaii | ~200K | 0.81× | |
| 46 | New Hampshire | ~200K | 0.80× | |
| 47 | Alaska | ~100K | 0.79× | |
| 48 | Vermont | ~90K | 0.78× | |
| 49 | Montana | ~100K | 0.73× | |
| 50 | Maine | ~200K | 0.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.20× | |
| Career Orientation | POWER | 1.18× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Sustainability | BALANCE | 0.73× | |
| Sports Activity | POWER | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Victory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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