Rascasse Audience Intelligence

Wellington Brewery Target Market in United States

A data profile of the people who buy, follow and care about Wellington Brewery in United States — modelled from more than twelve digital signal sources. Wellington Brewery has an estimated audience of 1,200,864 people in United States.

#17among Beer in United States#2139among Brand in United States#1197in Food & Beverages

Wellington Brewery has an estimated audience of 1,200,864 people in United States. Top regions: Florida, Massachusetts, California.

The audience is concentrated in Florida, Massachusetts, California.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wellington Brewery profile in United States.

Audience size
1.2M
in United States
Country rank
#20876
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wellington Brewery

Fig. 02

Gender split

Demographic split for Wellington Brewery audience in United States
MetricValue
Estimated audience size1,200,864
Fig. 04

Worldwide distribution

13.8%

of the worldwide Wellington Brewery audience comes from United States.

Worldwide audience distribution share by country for Wellington Brewery
CountryShare
New Zealand22.5%
United States13.8%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wellington Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Wellington Brewery customers by region in United States
#RegionReachAffinity×
01Kansas~90K4.88×
02Massachusetts~200K4.69×
03Wyoming~10K3.06×
04Colorado~100K2.83×
05Florida~400K2.61×
06Ohio~100K1.61×
07Washington, District of Columbia~9K1.29×
08Utah~20K1.24×
09Connecticut~30K1.20×
10New Hampshire~10K1.14×
11Tennessee~50K1.06×
12Illinois~80K1.02×
13Arkansas~20K1.01×
14Hawaii~9K0.98×
15New York~100K0.96×
16Maine~8K0.96×
17Virginia~50K0.91×
18Washington~40K0.89×
19Alaska~4K0.89×
20Vermont~3K0.87×
21Texas~200K0.84×
22Missouri~30K0.83×
23West Virginia~8K0.81×
24Kentucky~20K0.80×
25Oregon~20K0.80×
26Minnesota~30K0.79×
27Oklahoma~20K0.77×
28Rhode Island~5K0.75×
29California~200K0.72×
30Nevada~20K0.70×
31Montana~4K0.70×
32Pennsylvania~50K0.69×
33Arizona~30K0.67×
34Alabama~20K0.66×
35Idaho~7K0.66×
36New Jersey~40K0.65×
37Georgia~40K0.64×
38North Carolina~40K0.64×
39Maryland~20K0.64×
40Iowa~10K0.64×
41Mississippi~10K0.64×
42South Dakota~3K0.64×
43Nebraska~7K0.63×
44Delaware~4K0.62×
45Wisconsin~20K0.61×
46New Mexico~7K0.60×
47Indiana~20K0.59×
48South Carolina~20K0.59×
49Michigan~30K0.57×
50Louisiana~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Wellington Brewery, United States
0.50×1.00×4.88×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wellington Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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