WOWT Audience in United States
WOWT has an estimated audience of 1,213,001 people in United States. 66.4% are female, 33.6% are male, average age 40.3. Top regions: Nebraska, Iowa, Kansas. Top brand affinities: Ixtapaluca, Jbc, JTG, James M. Cain, JT Bioscoop.
The average WOWT fan in United States is 40.3 years old, more female, and lives primarily in Nebraska. The audience is concentrated in Nebraska, Iowa, Kansas. Top brand affinities include Ixtapaluca, Jbc, JTG, with strongest over-indexing on Ixtapaluca (1.93× the country average). Demographically, the WOWT audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WOWT fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 40.3 |
| Estimated audience size | 1,213,001 |
Audience persona
The typical WOWT fan in United States is more female, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ixtapaluca.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Nebraska | 269,654 | 44.33× |
| Iowa | 42,193 | 4.22× |
| Kansas | 4,017 | 0.42× |
| Missouri | 3,673 | 0.19× |
| Colorado | 3,312 | 0.17× |
| Texas | 3,011 | 0.03× |
| Illinois | 2,729 | 0.07× |
| New York | 1,803 | 0.03× |
| Arizona | 1,748 | 0.07× |
| California | 1,591 | 0.01× |
| Florida | 1,533 | 0.02× |
| Minnesota | 1,414 | 0.08× |
| Wisconsin | 1,285 | 0.07× |
| Ohio | 1,268 | 0.03× |
| North Carolina | 1,093 | 0.03× |
| South Dakota | 865 | 0.31× |
| Nevada | 857 | 0.07× |
| Georgia | 807 | 0.02× |
| Washington | 755 | 0.03× |
| Oklahoma | 735 | 0.05× |
| Michigan | 679 | 0.02× |
| Arkansas | 563 | 0.06× |
| Kentucky | 559 | 0.04× |
| Tennessee | 557 | 0.02× |
| Virginia | 551 | 0.02× |
| Utah | 535 | 0.05× |
| Indiana | 511 | 0.02× |
| Oregon | 443 | 0.03× |
| Louisiana | 328 | 0.02× |
| Alabama | 296 | 0.02× |
| New Mexico | 289 | 0.05× |
| Mississippi | 280 | 0.03× |
| Pennsylvania | 247 | 0.01× |
| North Dakota | 172 | 0.07× |
| South Carolina | 158 | 0.01× |
| Montana | 138 | 0.04× |
| New Jersey | 133 | 0× |
| Massachusetts | 132 | 0.01× |
| Wyoming | 125 | 0.07× |
| Maryland | 116 | 0.01× |
| Washington, District of Columbia | 106 | 0.03× |
| Connecticut | 90 | 0.01× |
| Hawaii | 83 | 0.02× |
| Alaska | 60 | 0.02× |
| Idaho | 59 | 0.01× |
| West Virginia | 51 | 0.01× |
| Rhode Island | 48 | 0.01× |
| New Hampshire | 46 | 0.01× |
| Maine | 44 | 0.01× |
| Vermont | 40 | 0.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ixtapaluca | 1.93× | Travel & Leisure |
| Jbc | 1.71× | Kids & Family |
| JTG | 2.1× | Sports |
| James M. Cain | 1.55× | Literature |
| JT Bioscoop | 2.17× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.08 |
| Family Orientation | CONSERVATISM | 1.08 |
| DIY Mentality | THRILL | 1.07 |
| Need for Security | CONSERVATISM | 1.03 |
| Individualism | JOY | 1.02 |
| Tradition | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.6% |
| Germany | 1.8% |
| Thailand | 0.6% |
See WOWT audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WOWT have in United States?
WOWT has an estimated audience of 1,213,001 people in United States, concentrated in Nebraska and Iowa.
What is the gender split and age of WOWT fans?
66.4% of WOWT fans are female, 33.6% are male, with an average age of 40.3 years.
Which brands do WOWT fans like most?
WOWT fans show strongest brand affinity for Ixtapaluca (1.93×), Jbc (1.71×), and JTG (2.1×) over the country average.
Where do WOWT fans live in United States?
WOWT fans in United States are most concentrated in Nebraska (reach 269,654), Iowa (reach 42,193), and Kansas (reach 4,017). These three regions account for the largest share of the active audience.
What other brands do WOWT fans also like?
Beyond WOWT itself, the audience over-indexes on Jbc (1.71×), JTG (2.1×), James M. Cain (1.55×), and JT Bioscoop (2.17×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WOWT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.