WZZM Audience in United States
WZZM has an estimated audience of 1,167,648 people in United States. 63.6% are female, 36.4% are male, average age 42.0. Top regions: Michigan, Ohio, Florida. Top brand affinities: Laguna (province), JTV (Indonesia), Brian Grazer, Brooklyn College, JcrOffroad.
The average WZZM fan in United States is 42.0 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Florida. Top brand affinities include Laguna (province), JTV (Indonesia), Brian Grazer, with strongest over-indexing on Laguna (province) (11.41× the country average). Demographically, the WZZM audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WZZM fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 42.0 |
| Estimated audience size | 1,167,648 |
Audience persona
The typical WZZM fan in United States is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Laguna (province).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 875,736 | 41.88× |
| Ohio | 24,436 | 0.68× |
| Florida | 24,154 | 0.31× |
| Illinois | 16,026 | 0.41× |
| Indiana | 12,481 | 0.59× |
| Texas | 10,673 | 0.11× |
| Pennsylvania | 7,115 | 0.18× |
| California | 6,546 | 0.05× |
| New York | 6,443 | 0.1× |
| North Carolina | 5,829 | 0.17× |
| Virginia | 5,774 | 0.2× |
| Georgia | 5,361 | 0.15× |
| Tennessee | 4,654 | 0.2× |
| Minnesota | 4,202 | 0.25× |
| South Carolina | 2,749 | 0.16× |
| Colorado | 2,519 | 0.14× |
| Wisconsin | 2,299 | 0.13× |
| Kentucky | 2,172 | 0.15× |
| Arizona | 2,013 | 0.08× |
| Washington | 1,985 | 0.08× |
| Maryland | 1,867 | 0.09× |
| Missouri | 1,490 | 0.08× |
| Alabama | 1,484 | 0.09× |
| Louisiana | 1,462 | 0.1× |
| Arkansas | 1,460 | 0.15× |
| Massachusetts | 1,386 | 0.06× |
| Hawaii | 1,360 | 0.27× |
| Alaska | 1,343 | 0.54× |
| Iowa | 1,298 | 0.13× |
| West Virginia | 1,295 | 0.24× |
| Connecticut | 1,292 | 0.11× |
| Mississippi | 1,196 | 0.12× |
| New Jersey | 1,098 | 0.04× |
| Oklahoma | 1,039 | 0.08× |
| Kansas | 855 | 0.09× |
| Oregon | 828 | 0.06× |
| Utah | 823 | 0.08× |
| Nebraska | 796 | 0.14× |
| Nevada | 790 | 0.07× |
| New Hampshire | 762 | 0.17× |
| South Dakota | 742 | 0.27× |
| Montana | 698 | 0.22× |
| New Mexico | 693 | 0.12× |
| Idaho | 684 | 0.12× |
| North Dakota | 675 | 0.28× |
| Delaware | 659 | 0.2× |
| Maine | 638 | 0.15× |
| Wyoming | 599 | 0.35× |
| Rhode Island | 589 | 0.16× |
| Vermont | 579 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laguna (province) | 11.41× | |
| JTV (Indonesia) | 5.65× | |
| Brian Grazer | 3.66× | Movies & TV |
| Brooklyn College | 1.51× | Business & Career |
| JcrOffroad | 1.95× | Shopping |
| The Dale Jr. Foundation | 2.74× | |
| Om Prakash Chautala | 1.66× | Politics & Society |
| Urla, İzmir | 1.71× | Travel & Leisure |
| Monster Buster Club | 2.72× | Movies & TV |
| JT Bioscoop | 1.62× | |
| Sunway College Johor Bahru | 1.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.07 |
| Early Adopter Mentality | POWER | 1.03 |
| Convenience Orientation | PREMIUM | 1.03 |
| Need for Security | CONSERVATISM | 1.01 |
| Price Sensitivity | PREMIUM | 0.98 |
| Community Orientation | OPEN | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.2% |
| China | 0.5% |
| Malaysia | 0.2% |
See WZZM audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WZZM have in United States?
WZZM has an estimated audience of 1,167,648 people in United States, concentrated in Michigan and Ohio.
What is the gender split and age of WZZM fans?
63.6% of WZZM fans are female, 36.4% are male, with an average age of 42.0 years.
Which brands do WZZM fans like most?
WZZM fans show strongest brand affinity for Laguna (province) (11.41×), JTV (Indonesia) (5.65×), and Brian Grazer (3.66×) over the country average.
Where do WZZM fans live in United States?
WZZM fans in United States are most concentrated in Michigan (reach 875,736), Ohio (reach 24,436), and Florida (reach 24,154). These three regions account for the largest share of the active audience.
What other brands do WZZM fans also like?
Beyond WZZM itself, the audience over-indexes on JTV (Indonesia) (5.65×), Brian Grazer (3.66×), Brooklyn College (1.51×), and JcrOffroad (1.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WZZM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.