Rascasse Audience Intelligence

YVES Audience in United States

YVES has an estimated audience of 424K people in United States.

#20among K-pop in United States
#9706among people in United States#5445in Music & Radio

The average YVES fan in United States is 37.2 years old, more female, and lives primarily in New York.

By number of fans, YVES ranks #20 among the 59 objects in K-pop in United States — 1.5× the group median.

Its fans are 6.4 years older than the group average of 30.8.

Women make up 57.2% of the fan base, 10.2 percentage points fewer than the group average.

Compared with the other 58 objects in K-pop, YVES fans stand out for their interest in Beijing, Concerts and Depop.

Most fans live in New York, California, Texas.

Top affinities include Beijing, Concerts, Depop, with strongest over-indexing on Beijing (2.69× the country average).

Demographically, the YVES audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Extroversion.

The typical YVES fan in United States is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Beijing.

Category: Music & Radio · Type: Person · Subtype: K-pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
424K
in United States
Gender
57.2%♀
42.8% male
Age
37.2
average years
Country rank
#40427
among all objects in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of YVES fans

57.2% are female, 42.8% are male, average age 37.2.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for YVES audience in United States
MetricValue
Female57.2%
Male42.8%
Average age37.2
Estimated audience size424K
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the YVES audience in United States
Age bracketShare%
16-2429%
25-3419%
35-4416%
45-5417%
55+18%
Fig. 04

Worldwide distribution

27.5%

of the worldwide YVES audience comes from United States.

Worldwide audience distribution share by country for YVES
CountryShare
United States27.5%
Japan11.8%
France10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

YVES fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K6.07×
02California~80K1.60×
03New Jersey~20K1.59×
04Louisiana~9K1.48×
05Washington~10K1.18×
06Maryland~9K1.15×
07Georgia~20K1.13×
08Virginia~10K1.09×
09Connecticut~5K1.09×
10Massachusetts~10K1.08×
11Texas~30K1.07×
12Florida~30K1.04×
13Illinois~20K1.04×
14Nevada~4K1.04×
15Delaware~1K0.98×
16North Carolina~10K0.97×
17Hawaii~2K0.96×
18Rhode Island~1K0.96×
19Washington, District of Columbia<1K0.95×
20Kentucky~5K0.93×
21Oregon~5K0.93×
22Montana~1K0.92×
23South Dakota~1K0.92×
24Pennsylvania~10K0.91×
25Alaska<1K0.91×
26Vermont<1K0.91×
27Indiana~8K0.90×
28Arizona~9K0.89×
29Oklahoma~4K0.89×
30North Dakota<1K0.89×
31Tennessee~8K0.88×
32Kansas~3K0.88×
33South Carolina~6K0.87×
34Alabama~6K0.87×
35Nebraska~2K0.87×
36Missouri~7K0.86×
37Mississippi~3K0.86×
38West Virginia~2K0.86×
39Minnesota~6K0.85×
40Arkansas~3K0.85×
41Idaho~2K0.85×
42Maine~1K0.85×
43New Hampshire~1K0.85×
44Michigan~10K0.83×
45Wisconsin~6K0.83×
46Colorado~6K0.83×
47New Mexico~2K0.83×
48Utah~3K0.82×
49Ohio~10K0.81×
50Iowa~3K0.79×
Fig. 06

Affinity by region

Affinity by region — YVES, United States
0.79×1.00×6.07×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the YVES audience vs. the country average
#·InterestCategoryAffinity×
01BeijingTravel & Leisure2.69×
02ConcertsMusic & Radio2.20×
03DepopFashion & Accessoires2.08×
04Priyanka ChopraMovies & TV2.01×
05LivemusicMusic & Radio1.64×
06TaiwanTravel & Leisure1.63×
07Nail artBeauty & Wellness1.58×
08Teyana TaylorMovies & TV1.58×
09J-popMusic & Radio1.58×
10KaraokeMusic & Radio1.56×
11Lip glossBeauty & Wellness1.55×
12Ethical consumerismShopping1.55×
13Us WeeklyInternet & Social Media1.53×
14Costume jewelryFashion & Accessoires1.53×
15Female entrepreneurBusiness & Career1.52×
16DeodorantBeauty & Wellness1.52×
17Wedding invitationHome & Garden1.52×
18Film scoreMusic & Radio1.50×
19Tony AwardArts & Culture1.50×
20Entry-level jobBusiness & Career1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the YVES audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the YVES audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.20×
ExtroversionTHRILL1.20×
Community OrientationOPEN1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the YVES audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
Quality AwarenessPREMIUM0.92×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More K-pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in YVES over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/yves-10039038” · Methodology