YVES Audience in United States
YVES has an estimated audience of 396,097 people in United States. 55.5% are female, 44.5% are male, average age 38.6. Top brand affinities: Kia Sportage, Honda HR-V, Houston Astros, Pre-school playgroup, Los Angeles Dodgers.
Top brand affinities include Kia Sportage, Honda HR-V, Houston Astros, with strongest over-indexing on Kia Sportage (23.97× the country average). Demographically, the YVES audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: K-Pop
Demographics of YVES fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 38.6 |
| Estimated audience size | 396,097 |
Audience persona
The typical YVES fan in United States is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 23.97× | Cars & Mobility |
| Honda HR-V | 15.78× | Cars & Mobility |
| Houston Astros | 4.45× | Sports |
| Pre-school playgroup | 17.41× | Kids & Family |
| Los Angeles Dodgers | 3.51× | Sports |
| Hobby Lobby | 1.89× | Home & Garden |
| MSN | 1.93× | News |
| Taco Bell | 1.86× | Food & Beverages |
| Best Buy | 1.79× | Shopping |
| Aldi | 1.76× | Shopping |
| Livemusic | 2.33× | Music & Radio |
| Concerts | 1.55× | Music & Radio |
| Staples (Canada) | 2.16× | Business & Career |
| Jeep Grand Cherokee | 4.49× | Cars & Mobility |
| Aubrey Plaza | 4.45× | Movies & TV |
| southwest airlines | 1.99× | Travel & Leisure |
| Non-fiction books | 2.75× | Literature |
| Jack Black | 4.27× | Movies & TV |
| Eyebrow | 2.36× | Beauty & Wellness |
| Great Clips | 2.1× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.2 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Social Media Usage | JOY | 1.15 |
| Early Adopter Mentality | POWER | 0.98 |
| Mindfulness | BALANCE | 0.97 |
| Price Sensitivity | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Japan | 11.7% |
| France | 10.9% |
See YVES audiences in other countries
More K-Pop audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for YVES. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.