YVES Audience in United States
YVES has an estimated audience of 396,097 people in United States. 55.5% are female, 44.5% are male, average age 38.6. Top brand affinities: Elsword, Elsword, Israel, Israel, Home staging.
Top brand affinities include Elsword, Elsword, Israel, with strongest over-indexing on Elsword (23.97× the country average). Demographically, the YVES audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: K-Pop
Demographics of YVES fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 38.6 |
| Estimated audience size | 396,097 |
Audience persona
The typical YVES fan in United States is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 23.97× | Games |
| Elsword | 23.97× | Games |
| Israel | 2.31× | Travel & Leisure |
| Israel | 2.31× | Travel & Leisure |
| Home staging | 2.8× | Home & Garden |
| Home staging | 2.8× | Home & Garden |
| Japanese domestic market | 2.22× | Politics & Society |
| Japanese domestic market | 2.22× | Politics & Society |
| UK garage | 1.98× | Music & Radio |
| UK garage | 1.98× | Music & Radio |
| Stamp collecting | 1.71× | Home & Garden |
| Stamp collecting | 1.71× | Home & Garden |
| Hocus Pocus | 1.67× | Movies & TV |
| Hocus Pocus | 1.67× | Movies & TV |
| Jeep Wagoneer | 1.87× | Cars & Mobility |
| Jeep Wagoneer | 1.87× | Cars & Mobility |
| Corona (band) | 1.64× | Music & Radio |
| Corona (band) | 1.64× | Music & Radio |
| Nuts (film) | 1.62× | Movies & TV |
| Nuts (film) | 1.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.2 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Social Media Usage | JOY | 1.15 |
| Early Adopter Mentality | POWER | 0.98 |
| Mindfulness | BALANCE | 0.97 |
| Price Sensitivity | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Japan | 11.7% |
| France | 10.9% |
See YVES audiences in other countries
More K-Pop audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for YVES. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.