Rascasse Audience Intelligence

YVES Audience in United States

A data profile of the people who buy, follow and care about YVES in United States — modelled from more than twelve digital signal sources. YVES has an estimated audience of 423,763 people in United States.

#4among K-Pop in United States#9915among Person in United States#5703in Music & Radio

The average YVES fan in United States is 36.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Concerts, Livemusic, Nail art, with strongest over-indexing on Concerts (2.2× the country average).

Demographically, the YVES audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical YVES fan in United States is more female, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: Person · Subtype: K-Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the YVES profile in United States.

Audience size
424K
in United States
Gender
57.2%♀
42.8% male
Age
36.5
average years
Country rank
#40284
Person in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of YVES fans

57.2% are female, 42.8% are male, average age 36.5.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for YVES audience in United States
MetricValue
Female57.2%
Male42.8%
Average age36.5
Estimated audience size423,763
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the YVES audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3916%
40-4917%
50+18%
Fig. 04

Worldwide distribution

27.5%

of the worldwide YVES audience comes from United States.

Worldwide audience distribution share by country for YVES
CountryShare
United States27.5%
Japan11.8%
France10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the YVES audience in United States is strongest.

Fig. 05

Top regions by affinity

YVES fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K6.07×
02California~70K1.60×
03New Jersey~20K1.59×
04Louisiana~7K1.48×
05Washington~9K1.18×
06Maryland~8K1.15×
07Georgia~10K1.13×
08Virginia~10K1.09×
09Connecticut~4K1.09×
10Massachusetts~8K1.08×
11Texas~40K1.07×
12Florida~30K1.04×
13Illinois~10K1.04×
14Nevada~4K1.04×
15Delaware~1K0.98×
16North Carolina~10K0.97×
17Hawaii~2K0.96×
18Rhode Island~1K0.96×
19Washington, District of Columbia~1K0.95×
20Kentucky~4K0.93×
21Oregon~4K0.93×
22Montana<1K0.92×
23South Dakota<1K0.92×
24Pennsylvania~10K0.91×
25Alaska<1K0.91×
26Vermont<1K0.91×
27Indiana~6K0.90×
28Arizona~7K0.89×
29Oklahoma~4K0.89×
30North Dakota<1K0.89×
31Tennessee~7K0.88×
32Kansas~3K0.88×
33South Carolina~5K0.87×
34Alabama~5K0.87×
35Nebraska~2K0.87×
36Missouri~5K0.86×
37Mississippi~3K0.86×
38West Virginia~2K0.86×
39Minnesota~5K0.85×
40Arkansas~3K0.85×
41Idaho~2K0.85×
42New Hampshire~1K0.85×
43Maine~1K0.85×
44Michigan~8K0.83×
45Colorado~5K0.83×
46Wisconsin~5K0.83×
47New Mexico~2K0.83×
48Utah~3K0.82×
49Ohio~10K0.81×
50Iowa~2K0.79×
Fig. 06

Affinity by region

Affinity by region — YVES, United States
0.79×1.00×6.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the YVES audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for YVES audience
#·InterestCategoryAffinity×
01BeijingTravel & Leisure2.69×
02ConcertsMusic & Radio2.20×
03DepopFashion & Accessoires2.08×
04Priyanka ChopraMovies & TV2.01×
05LivemusicMusic & Radio1.64×
06TaiwanTravel & Leisure1.63×
07Nail artBeauty & Wellness1.58×
08Teyana TaylorMovies & TV1.58×
09J-popMusic & Radio1.58×
10KaraokeMusic & Radio1.56×
11Lip glossBeauty & Wellness1.55×
12Ethical consumerismShopping1.55×
13Us WeeklyInternet & Social Media1.53×
14Costume jewelryFashion & Accessoires1.53×
15Female entrepreneurBusiness & Career1.52×
16DeodorantBeauty & Wellness1.52×
17Wedding invitationHome & Garden1.52×
18Film scoreMusic & Radio1.50×
19Tony AwardArts & Culture1.50×
20Entry-level jobBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the YVES audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by YVES audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.20×
ExtroversionTHRILL1.20×
Community OrientationOPEN1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by YVES audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
Quality AwarenessPREMIUM0.92×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does YVES have in United States?

YVES has an estimated audience of 423,763 people in United States, concentrated in New York and California.

02

What is the gender split and age of YVES fans?

57.2% of YVES fans are female, 42.8% are male, with an average age of 36.5 years.

03

Which brands do YVES fans like most?

YVES fans show strongest brand affinity for Concerts (2.2×), Livemusic (1.64×), and Nail art (1.58×) over the country average.

04

Where do YVES fans live in United States?

YVES fans in United States are most concentrated in New York (reach ~100K), California (reach ~70K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do YVES fans also like?

Beyond YVES itself, the audience over-indexes on Livemusic (1.64×), Nail art (1.58×), Beijing (2.69×), and Us Weekly (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More K-Pop audiences in United States

See YVES audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for YVES. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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