A data profile of the people who buy, follow and care about Actor in South Africa — modelled from more than twelve digital signal sources. Actor has an estimated audience of 1,022,552 people in South Africa.
Actor has an estimated audience of 1,022,552 people in South Africa. 57.7% are female, 42.3% are male, average age 34.5. Top brand affinities: Crime fiction, Bologna F.C. 1909, Anne Hathaway, Cannes Film Festival, Late-night talk show.
Top brand affinities include Crime fiction, Bologna F.C. 1909, Anne Hathaway, with strongest over-indexing on Crime fiction (1.57× the country average).
Demographically, the Actor audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Mindfulness, Indulgence.
The typical Actor fan in South Africa is more female, around 34.5 years old, with strong Mindfulness tendencies and a notable affinity for Crime fiction.
The key figures that characterise the Actor profile in South Africa.
57.7% are female, 42.3% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 34.5 |
| Estimated audience size | 1,022,552 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 17% |
of the worldwide Actor audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.6% |
| India | 7.9% |
| Japan | 6.9% |
The strongest cross-interests of the Actor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cannes Film Festival | Movies & TV | 2.37× | ||
| 02 | Will Ferrell | Movies & TV | 2.10× | ||
| 03 | Better Call Saul | Movies & TV | 2.03× | ||
| 04 | Cara Delevingne | Fashion & Accessoires | 1.95× | ||
| 05 | Kenzo | Fashion & Accessoires | 1.82× | ||
| 06 | NBA 2K | Games | 1.81× | ||
| 07 | Emma Watson | Movies & TV | 1.78× | ||
| 08 | Anne Hathaway | Movies & TV | 1.77× | ||
| 09 | David Bowie | Music & Radio | 1.77× | ||
| 10 | Patagonia | Fashion & Accessoires | 1.72× | ||
| 11 | Bradley Cooper | Movies & TV | 1.64× | ||
| 12 | Late-night talk show | Movies & TV | 1.61× | ||
| 13 | Disney Princess | Kids & Family | 1.59× | ||
| 14 | Kate Hudson | Movies & TV | 1.58× | ||
| 15 | Crime fiction | Literature | 1.57× | ||
| 16 | Film festival | Movies & TV | 1.56× | ||
| 17 | Cosplay | Games | 1.56× | ||
| 18 | Torino F.C. | Sports | 1.55× | ||
| 19 | True Detective | Movies & TV | 1.55× | ||
| 20 | Bologna F.C. 1909 | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.17× | |
| Indulgence | JOY | 1.15× | |
| Extroversion | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| DIY Mentality | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Actor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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