A data profile of the people who buy, follow and care about Actor in Australia — modelled from more than twelve digital signal sources. Actor has an estimated audience of 2,296,752 people in Australia.
Actor has an estimated audience of 2,296,752 people in Australia. 60.3% are female, 39.7% are male, average age 40.9. Top brand affinities: Peter Alexander, Wikipedia, EB Games, Scarlett Johansson, Stranger Things.
Top brand affinities include Peter Alexander, Wikipedia, EB Games, with strongest over-indexing on Peter Alexander (1.56× the country average).
Demographically, the Actor audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite.
The typical Actor fan in Australia is more female, around 40.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Peter Alexander.
The key figures that characterise the Actor profile in Australia.
60.3% are female, 39.7% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.9 |
| Estimated audience size | 2,296,752 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Actor audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.6% |
| India | 7.9% |
| Japan | 6.9% |
The strongest cross-interests of the Actor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scarlett Johansson | Movies & TV | 2.61× | ||
| 02 | Demi Moore | Movies & TV | 2.61× | ||
| 03 | Michelle Pfeiffer | Movies & TV | 2.61× | ||
| 04 | Megan Fox | Movies & TV | 2.61× | ||
| 05 | Matt Damon | Movies & TV | 2.61× | ||
| 06 | Ethan Hawke | Movies & TV | 2.61× | ||
| 07 | Blake Lively | Movies & TV | 2.61× | ||
| 08 | Natalie Portman | Movies & TV | 2.61× | ||
| 09 | Brendan Fraser | Movies & TV | 2.61× | ||
| 10 | Liam Neeson | Movies & TV | 2.61× | ||
| 11 | Bruce Willis | Movies & TV | 2.10× | ||
| 12 | Bored Panda | Internet & Social Media | 1.91× | ||
| 13 | Film festival | Movies & TV | 1.84× | ||
| 14 | Game of Thrones | Movies & TV | 1.77× | ||
| 15 | Wikipedia | Internet & Social Media | 1.74× | ||
| 16 | Stranger Things | Movies & TV | 1.73× | ||
| 17 | EB Games | Games | 1.68× | ||
| 18 | Natural skin care | Beauty & Wellness | 1.59× | ||
| 19 | Peter Alexander | Music & Radio | 1.56× | ||
| 20 | Art exhibition | Arts & Culture | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.14× | |
| Risk Appetite | THRILL | 1.13× | |
| Extroversion | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.83× | |
| Family Orientation | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Actor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.