A data profile of the people who buy, follow and care about Asset in South Africa — modelled from more than twelve digital signal sources. Asset has an estimated audience of 910,917 people in South Africa.
Asset has an estimated audience of 910,917 people in South Africa. 47.6% are female, 52.4% are male, average age 38.3. Top brand affinities: Family car, Asset management, Innovation, Retail banking, Money management.
Top brand affinities include Family car, Asset management, Innovation, with strongest over-indexing on Family car (1.51× the country average).
Demographically, the Asset audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Asset fan in South Africa is balanced, around 38.3 years old, with strong Career Orientation tendencies and a notable affinity for Family car.
The key figures that characterise the Asset profile in South Africa.
47.6% are female, 52.4% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 38.3 |
| Estimated audience size | 910,917 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 21% |
of the worldwide Asset audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.3% |
| Italy | 4.5% |
The strongest cross-interests of the Asset audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Money management | Business & Career | 2.52× | ||
| 02 | Asset management | Business & Career | 2.14× | ||
| 03 | BMW 7 Series | Cars & Mobility | 2.13× | ||
| 04 | Forex Online Trading | Business & Career | 1.84× | ||
| 05 | Passive income | Business & Career | 1.82× | ||
| 06 | Innovation | Business & Career | 1.72× | ||
| 07 | BMW X5 | Cars & Mobility | 1.69× | ||
| 08 | Toyota RAV4 | Cars & Mobility | 1.69× | ||
| 09 | Mid-size car | Cars & Mobility | 1.66× | ||
| 10 | Carcare | Cars & Mobility | 1.65× | ||
| 11 | Tesla Motors | Cars & Mobility | 1.60× | ||
| 12 | Mobile banking | Business & Career | 1.59× | ||
| 13 | Volkswagen Tiguan | Cars & Mobility | 1.58× | ||
| 14 | Efficient energy use | Technology & Electronics | 1.57× | ||
| 15 | Volkswagen Amarok | Cars & Mobility | 1.53× | ||
| 16 | Retail banking | Business & Career | 1.52× | ||
| 17 | Full-size car | Cars & Mobility | 1.52× | ||
| 18 | Travel insurance | Travel & Leisure | 1.52× | ||
| 19 | Family car | Cars & Mobility | 1.51× | ||
| 20 | Stock market | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.44× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Risk Appetite | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.78× | |
| Extroversion | THRILL | 0.79× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Asset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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