A data profile of the people who buy, follow and care about Asset in Australia — modelled from more than twelve digital signal sources. Asset has an estimated audience of 2,527,058 people in Australia.
Asset has an estimated audience of 2,527,058 people in Australia. 45.5% are female, 54.5% are male, average age 43.6. Top brand affinities: National Australia Bank, Money management, Real property, Westpac, Innovation.
Top brand affinities include National Australia Bank, Money management, Real property, with strongest over-indexing on National Australia Bank (3× the country average).
Demographically, the Asset audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Asset fan in Australia is balanced, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for National Australia Bank.
The key figures that characterise the Asset profile in Australia.
45.5% are female, 54.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 43.6 |
| Estimated audience size | 2,527,058 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Asset audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.3% |
| Italy | 4.5% |
The strongest cross-interests of the Asset audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Money management | Business & Career | 5.86× | ||
| 02 | Toni Collette | Movies & TV | 5.86× | ||
| 03 | Phoebe Tonkin | Movies & TV | 5.86× | ||
| 04 | Bank of China | Business & Career | 5.86× | ||
| 05 | KPMG | Business & Career | 4.79× | ||
| 06 | Asset management | Business & Career | 3.61× | ||
| 07 | National Australia Bank | Business & Career | 3.00× | ||
| 08 | Real property | Home & Garden | 2.41× | ||
| 09 | Innovation | Business & Career | 2.31× | ||
| 10 | Photovoltaics | Home & Garden | 2.14× | ||
| 11 | Sustainable energy | Home & Garden | 1.87× | ||
| 12 | First-time buyer | Shopping | 1.84× | ||
| 13 | Used car | Cars & Mobility | 1.82× | ||
| 14 | Wikipedia | Internet & Social Media | 1.69× | ||
| 15 | Solar energy | Home & Garden | 1.67× | ||
| 16 | Microwave oven | Home & Garden | 1.67× | ||
| 17 | Westpac | Business & Career | 1.62× | ||
| 18 | Renewable energy | Business & Career | 1.61× | ||
| 19 | Commonwealth Bank | Business & Career | 1.54× | ||
| 20 | Refrigerator | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.84× | |
| Risk Appetite | THRILL | 1.47× | |
| Quality Awareness | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Pet Ownership | JOY | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Asset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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