A data profile of the people who buy, follow and care about Financial market in South Africa — modelled from more than twelve digital signal sources. Financial market has an estimated audience of 1,312,497 people in South Africa.
Financial market has an estimated audience of 1,312,497 people in South Africa. 44.7% are female, 55.3% are male, average age 37.6. Top brand affinities: Forex Online Trading, Stock market, Day trader, NASDAQ, Asset management.
Top brand affinities include Forex Online Trading, Stock market, Day trader, with strongest over-indexing on Forex Online Trading (6.82× the country average).
Demographically, the Financial market audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Financial market fan in South Africa is more male, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for Forex Online Trading.
The key figures that characterise the Financial market profile in South Africa.
44.7% are female, 55.3% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 37.6 |
| Estimated audience size | 1,312,497 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 21% |
of the worldwide Financial market audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 14.9% |
| India | 11.0% |
| Brazil | 6.7% |
The strongest cross-interests of the Financial market audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Day trader | Business & Career | 7.96× | ||
| 02 | Forex Online Trading | Business & Career | 6.82× | ||
| 03 | Derivative (finance) | Business & Career | 5.62× | ||
| 04 | Exchange-traded fund | Business & Career | 3.49× | ||
| 05 | Stock market | Business & Career | 3.29× | ||
| 06 | NASDAQ | Business & Career | 3.29× | ||
| 07 | Money management | Business & Career | 3.19× | ||
| 08 | Passive income | Business & Career | 2.90× | ||
| 09 | Bitcoin | Business & Career | 2.89× | ||
| 10 | Asset management | Business & Career | 2.72× | ||
| 11 | Dow Jones Industrial Average | Business & Career | 2.08× | ||
| 12 | Innovation | Business & Career | 1.98× | ||
| 13 | Tesla Motors | Cars & Mobility | 1.96× | ||
| 14 | Bentley | Cars & Mobility | 1.68× | ||
| 15 | Mobile banking | Business & Career | 1.66× | ||
| 16 | Sustainable energy | Home & Garden | 1.63× | ||
| 17 | Elon Musk | Business & Career | 1.63× | ||
| 18 | Drop shipping | Shopping | 1.61× | ||
| 19 | Family car | Cars & Mobility | 1.56× | ||
| 20 | Efficient energy use | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 3.25× | |
| Career Orientation | POWER | 1.77× | |
| Indulgence | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Creativity | OPEN | 0.71× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Financial market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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