Rascasse Audience Intelligence

Pandora Target Market in United States

Pandora has an estimated audience of 9.7M people in United States.

#3among Jewelry in United States
#394among brands in United States#190in Fashion & Accessoires

The average Pandora fan in United States is 39.9 years old, more female, and lives primarily in California.

By number of fans, Pandora ranks #3 among the 142 objects in Jewelry in United States — 67.0× the group median.

Its fans are 2.6 years older than the group average of 37.3.

Women make up 72.6% of the fan base, 1.7 percentage points more than the group average.

Compared with the other 141 objects in Jewelry, Pandora fans stand out for their interest in Fendi, Burberry and Party dress.

Most fans live in California, Texas, Florida.

Top affinities include Fendi, Burberry, Party dress, with strongest over-indexing on Fendi (9.1× the country average).

Demographically, the Pandora audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

The typical Pandora fan in United States is more female, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Fendi.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
9.7M
in United States
Gender
72.6%♀
27.4% male
Age
39.9
average years
Country rank
#3653
among all objects in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Pandora

72.6% are female, 27.4% are male, average age 39.9.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Pandora audience in United States
MetricValue
Female72.6%
Male27.4%
Average age39.9
Estimated audience size9.7M
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Pandora audience in United States
Age bracketShare%
16-2420%
25-3420%
35-4419%
45-5420%
55+21%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Pandora audience comes from United States.

Worldwide audience distribution share by country for Pandora
CountryShare
United States20.9%
Italy7.6%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pandora customers by region in United States
#RegionReachAffinity×
01Mississippi~100K1.56×
02Alabama~200K1.46×
03Georgia~500K1.44×
04Louisiana~200K1.39×
05Illinois~500K1.35×
06Texas~900K1.34×
07Florida~800K1.32×
08South Carolina~200K1.20×
09North Carolina~400K1.18×
10New Mexico~70K1.18×
11New York~700K1.17×
12Tennessee~200K1.17×
13Maryland~200K1.16×
14Arizona~200K1.14×
15New Jersey~300K1.10×
16Connecticut~100K1.10×
17Michigan~300K1.09×
18Nevada~100K1.08×
19Ohio~400K1.07×
20Arkansas~90K1.07×
21Pennsylvania~400K1.06×
22Massachusetts~200K1.06×
23California~1M1.04×
24Virginia~300K1.03×
25Wisconsin~200K1.03×
26Rhode Island~30K1.01×
27Indiana~200K1.00×
28Kentucky~100K0.94×
29Delaware~30K0.94×
30Missouri~200K0.91×
31Washington, District of Columbia~20K0.89×
32Idaho~50K0.88×
33Hawaii~40K0.86×
34North Dakota~20K0.86×
35Oklahoma~100K0.84×
36Kansas~70K0.84×
37Alaska~20K0.84×
38South Dakota~20K0.83×
39Colorado~100K0.81×
40Nebraska~50K0.80×
41Iowa~70K0.78×
42West Virginia~40K0.78×
43Oregon~90K0.76×
44Wyoming~10K0.76×
45Utah~70K0.75×
46New Hampshire~30K0.75×
47Washington~200K0.74×
48Montana~20K0.73×
49Minnesota~100K0.72×
50Maine~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Pandora, United States
0.67×1.00×1.56×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pandora audience vs. the country average
#·InterestCategoryAffinity×
01FendiFashion & Accessoires9.10×
02BurberryFashion & Accessoires8.99×
03Party dressFashion & Accessoires8.53×
04Fashion showFashion & Accessoires8.36×
05HermèsFashion & Accessoires8.07×
06AritziaFashion & Accessoires7.51×
07Handmade jewelryFashion & Accessoires7.44×
08Wedding ringFashion & Accessoires5.82×
09Louis VuittonFashion & Accessoires5.79×
10GucciFashion & Accessoires5.46×
11Engagement ringFashion & Accessoires5.39×
12Social media marketingBusiness & Career5.36×
13NecklaceFashion & Accessoires4.95×
14StreetwearFashion & Accessoires4.87×
15NikeFashion & Accessoires4.69×
16SkirtFashion & Accessoires4.23×
17Nordstrom RackFashion & Accessoires4.22×
18BraceletFashion & Accessoires4.18×
19Charity and causesBusiness & Career4.04×
20PinterestInternet & Social Media3.00×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pandora audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pandora audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.52×
Early Adopter MentalityPOWER2.89×
Design AffinityPREMIUM2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pandora audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.37×
Need for SecurityCONSERVATISM0.46×
TraditionCONSERVATISM0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

More Jewelry audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Pandora over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/pandora-17529” · Methodology