Rascasse Audience Intelligence

Sausalitos Target Market in Germany

Sausalitos has an estimated audience of 810K people in Germany.

#20among Fast food restaurants in Germany
#1106among brands in Germany
#402in Food & Beverages

The average Sausalitos fan in Germany is 39.6 years old, more female, and lives primarily in Bayern.

By number of fans, Sausalitos ranks #20 among the 89 objects in Fast food restaurants in Germany — 14.3× the group median.

Its fans are 2.7 years older than the group average of 36.9.

Women make up 56.8% of the fan base, 1.3 percentage points more than the group average.

Compared with the other 88 objects in Fast food restaurants, Sausalitos fans stand out for their interest in Mexican cuisine, Spanish cuisine and Greek cuisine.

Interest is seasonal: February, March and July account for 36% of the year's searches, September is the quietest month.

Most fans live in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top affinities include Mexican cuisine, Spanish cuisine, Greek cuisine, with strongest over-indexing on Mexican cuisine (6.94× the country average).

Demographically, the Sausalitos audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical Sausalitos fan in Germany is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Mexican cuisine.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
810K
in Germany
Gender
56.8%♀
43.2% male
Age
39.6
average years
Country rank
#8305
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Sausalitos

56.8% are female, 43.2% are male, average age 39.6.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Sausalitos audience in Germany
MetricValue
Female56.8%
Male43.2%
Average age39.6
Estimated audience size810K
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Sausalitos audience in Germany
Age bracketShare%
16-2418%
25-3421%
35-4421%
45-5422%
55+18%
Fig. 04

Worldwide distribution

93.7%

of the worldwide Sausalitos audience comes from Germany.

Worldwide audience distribution share by country for Sausalitos
CountryShare
Germany93.7%
United States0.9%
Austria0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Sausalitos customers by region in Germany
#RegionReachAffinity×
01Bayern~500K3.54×
02Hamburg~40K2.45×
03Niedersachsen~100K1.71×
04Baden-Württemberg~200K1.41×
05Nordrhein-Westfalen~200K1.30×
06Saarland~10K1.20×
07Berlin~40K1.13×
08Hessen~60K0.92×
09Rheinland-Pfalz~30K0.83×
10Schleswig-Holstein~20K0.61×
11Bremen~4K0.51×
12Sachsen~20K0.48×
13Brandenburg~10K0.47×
14Mecklenburg-Vorpommern~6K0.38×
15Sachsen-Anhalt~8K0.36×
16Thüringen~8K0.36×
Fig. 06

Affinity by region

Affinity by region — Sausalitos, Germany
0.36×1.00×3.54×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Sausalitos audience vs. the country average
#·InterestCategoryAffinity×
01Mexican cuisineFood & Beverages6.94×
02Spanish cuisineFood & Beverages5.15×
03Greek cuisineFood & Beverages5.09×
04Middle Eastern cuisineFood & Beverages5.09×
05Korean cuisineFood & Beverages5.06×
06Thai cuisineFood & Beverages4.95×
07PandoraFashion & Accessoires3.02×
08NintendoGames2.71×
09DinnerFood & Beverages2.56×
10CocktailFood & Beverages2.47×
11KitchenHome & Garden2.03×
12DessertsFood & Beverages1.97×
13Distilled beverageFood & Beverages1.96×
14NatureHome & Garden1.76×
15VacationsTravel & Leisure1.74×
16TransfermarktSports1.68×
17TagesschauMovies & TV1.64×
18Netto Marken-DiscountShopping1.55×
19Burger KingFood & Beverages1.54×
20FamilyKids & Family1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Sausalitos audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Sausalitos audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.02×
Convenience OrientationPREMIUM1.35×
Quality AwarenessPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Sausalitos audience vs. the country average · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.93×
IndividualismJOY0.98×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Sausalitos over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/sausalitos-10000751” · Methodology