Rascasse Audience Intelligence

Cartier Target Market in United States

Cartier has an estimated audience of 10.4M people in United States.

#1among Jewelry in United States
#363among brands in United States#173in Fashion & Accessoires

The average Cartier fan in United States is 38.8 years old, more female, and lives primarily in California.

By number of fans, Cartier ranks #1 among the 142 objects in Jewelry in United States — 72.0× the group median.

Its fans are 1.5 years older than the group average of 37.3.

Women make up 61.8% of the fan base, 9.2 percentage points fewer than the group average.

Compared with the other 141 objects in Jewelry, Cartier fans stand out for their interest in Bergdorf Goodman, Wedding Planners and Wedding videography.

Most fans live in California, New York, Florida.

Top affinities include Bergdorf Goodman, Wedding Planners, Wedding videography, with strongest over-indexing on Bergdorf Goodman (7.88× the country average).

Demographically, the Cartier audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

The typical Cartier fan in United States is more female, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Bergdorf Goodman.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10.4M
in United States
Gender
61.8%♀
38.2% male
Age
38.8
average years
Country rank
#3390
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Cartier

61.8% are female, 38.2% are male, average age 38.8.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Cartier audience in United States
MetricValue
Female61.8%
Male38.2%
Average age38.8
Estimated audience size10.4M
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Cartier audience in United States
Age bracketShare%
16-2420%
25-3422%
35-4420%
45-5420%
55+17%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Cartier audience comes from United States.

Worldwide audience distribution share by country for Cartier
CountryShare
United States13.3%
Japan12.0%
China7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cartier customers by region in United States
#RegionReachAffinity×
01Hawaii~100K2.71×
02New York~1.5M2.51×
03California~3M2.25×
04Nevada~200K2.08×
05New Jersey~600K2.02×
06Washington, District of Columbia~40K1.90×
07Florida~1M1.82×
08Massachusetts~400K1.76×
09Texas~1M1.52×
10Illinois~600K1.50×
11Connecticut~200K1.40×
12Maryland~200K1.30×
13Virginia~300K1.28×
14Georgia~400K1.22×
15Washington~300K1.17×
16Arizona~300K1.12×
17Rhode Island~30K1.04×
18Pennsylvania~400K0.99×
19Michigan~300K0.97×
20Delaware~30K0.91×
21Colorado~100K0.83×
22North Carolina~300K0.82×
23Louisiana~100K0.79×
24South Carolina~100K0.78×
25Tennessee~200K0.76×
26Oregon~100K0.75×
27Ohio~300K0.73×
28New Hampshire~30K0.73×
29New Mexico~50K0.72×
30Alabama~100K0.71×
31Wisconsin~100K0.69×
32Alaska~10K0.68×
33Mississippi~60K0.67×
34Indiana~100K0.66×
35Utah~70K0.66×
36Oklahoma~80K0.64×
37Kentucky~90K0.62×
38Arkansas~60K0.62×
39Minnesota~100K0.61×
40Missouri~100K0.60×
41Kansas~50K0.59×
42Maine~20K0.59×
43Vermont~10K0.59×
44North Dakota~10K0.57×
45Nebraska~30K0.55×
46West Virginia~30K0.55×
47Idaho~30K0.52×
48Iowa~50K0.48×
49Montana~20K0.48×
50South Dakota~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Cartier, United States
0.46×1.00×2.71×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cartier audience vs. the country average
#·InterestCategoryAffinity×
01Bergdorf GoodmanFashion & Accessoires7.88×
02Wedding PlannersKids & Family7.31×
03Wedding videographyKids & Family5.64×
04HermèsFashion & Accessoires4.87×
05Bloomingdale'sShopping4.74×
06BalenciagaFashion & Accessoires4.58×
07Saks Fifth AvenueShopping4.47×
08Nordstrom RackFashion & Accessoires3.90×
09Tory BurchFashion & Accessoires3.73×
10Neiman MarcusFashion & Accessoires3.65×
11NecklaceFashion & Accessoires3.54×
12GucciFashion & Accessoires3.47×
13Lace wigBeauty & Wellness3.36×
14Banana RepublicFashion & Accessoires3.22×
15Louis VuittonFashion & Accessoires3.20×
16Luxury goodsFashion & Accessoires2.05×
17Women's clothingFashion & Accessoires2.03×
18JewelryFashion & Accessoires1.84×
19CosmeticsBeauty & Wellness1.66×
20ShoesFashion & Accessoires1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cartier audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cartier audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.26×
Design AffinityPREMIUM1.86×
IndulgenceJOY1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cartier audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.46×
Need for SecurityCONSERVATISM0.74×
Community OrientationOPEN0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Jewelry audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cartier over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/cartier-18706” · Methodology