Rascasse Audience Intelligence

Aloft Hotels Target Market in United States

Aloft Hotels has an estimated audience of 504K people in United States.

#92among Hotel in United States#4026among brands in United States#2926in Travel & Leisure

The average Aloft Hotels fan in United States is 38.3 years old, more female, and lives primarily in Texas.

Its fans are 6.1 years younger than the group average of 44.4.

Women make up 63.9% of the fan base, 6.4 percentage points more than the group average.

Compared with the other 550 objects in Hotel, Aloft Hotels fans stand out for their interest in Hyperbole and a Half, Staybridge Suites and Super 8 Motels.

Most fans live in Texas, Florida, California.

Top affinities include Hyperbole and a Half, Staybridge Suites, Momondo, with strongest over-indexing on Hyperbole and a Half (254.91× the country average).

Demographically, the Aloft Hotels audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Travelling, Quality Awareness.

The typical Aloft Hotels fan in United States is more female, around 38.3 years old, with strong Travelling tendencies and a notable affinity for Hyperbole and a Half.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
504K
in United States
Gender
63.9%♀
36.1% male
Age
38.3
average years
Country rank
#36561
among all objects in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Aloft Hotels

63.9% are female, 36.1% are male, average age 38.3.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Aloft Hotels audience in United States
MetricValue
Female63.9%
Male36.1%
Average age38.3
Estimated audience size504K
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Aloft Hotels audience in United States
Age bracketShare%
16-2420%
25-3424%
35-4420%
45-5420%
55+16%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Aloft Hotels audience comes from United States.

Worldwide audience distribution share by country for Aloft Hotels
CountryShare
United States31.2%
China16.4%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Aloft Hotels customers by region in United States
#RegionReachAffinity×
01Alaska~4K4.15×
02Texas~70K2.01×
03Oklahoma~10K1.84×
04Rhode Island~3K1.78×
05Maine~3K1.64×
06Florida~50K1.63×
07Arkansas~7K1.62×
08South Carolina~10K1.51×
09Illinois~30K1.45×
10North Carolina~20K1.44×
11Kansas~6K1.42×
12Tennessee~10K1.36×
13Georgia~20K1.27×
14New York~40K1.25×
15Arizona~10K1.17×
16Louisiana~8K1.16×
17Nebraska~3K1.14×
18Nevada~5K1.10×
19Missouri~10K1.09×
20Ohio~20K1.08×
21Colorado~9K1.05×
22Virginia~10K1.02×
23Kentucky~7K1.00×
24Massachusetts~10K0.98×
25Indiana~10K0.97×
26Maryland~9K0.97×
27Wisconsin~8K0.90×
28Oregon~6K0.89×
29Washington, District of Columbia<1K0.87×
30California~50K0.82×
31North Dakota<1K0.81×
32Vermont<1K0.80×
33South Dakota~1K0.79×
34Delaware~1K0.78×
35New Jersey~10K0.77×
36Montana~1K0.77×
37Minnesota~6K0.73×
38Washington~8K0.71×
39Iowa~3K0.71×
40New Hampshire~1K0.70×
41Idaho~2K0.69×
42West Virginia~2K0.69×
43Hawaii~1K0.68×
44New Mexico~2K0.66×
45Alabama~5K0.64×
46Mississippi~3K0.64×
47Pennsylvania~10K0.63×
48Connecticut~3K0.56×
49Utah~3K0.53×
50Michigan~7K0.46×
Fig. 06

Affinity by region

Affinity by region — Aloft Hotels, United States
0.46×1.00×4.15×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Aloft Hotels audience vs. the country average
#·InterestCategoryAffinity×
01Hyperbole and a HalfLiterature254.91×
02Staybridge SuitesTravel & Leisure120.82×
03MomondoTravel & Leisure120.45×
04Super 8 MotelsTravel & Leisure85.36×
05Hotel IndigoTravel & Leisure78.12×
06Candlewood SuitesTravel & Leisure63.08×
07Red Roof InnTravel & Leisure61.30×
08Residence Inn by MarriottTravel & Leisure56.12×
09Motel 6Travel & Leisure50.46×
10CheapOairTravel & Leisure48.00×
11Days InnTravel & Leisure40.98×
12Courtyard by MarriottTravel & Leisure31.68×
13Hilton Garden InnTravel & Leisure27.07×
14Hampton InnTravel & Leisure25.58×
15Allegiant AirTravel & Leisure19.96×
16Melissa RauchMovies & TV17.11×
17CitibankBusiness & Career11.81×
18WeekBusiness & Career7.16×
19Bank of AmericaBusiness & Career6.39×
20Capital OneBusiness & Career5.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Aloft Hotels audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Aloft Hotels audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.17×
Quality AwarenessPREMIUM1.52×
Luxury OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Aloft Hotels audience vs. the country average · Rather not
TraitClusterDeviationScore
IndividualismJOY1.04×
Sports ActivityPOWER1.07×
Early Adopter MentalityPOWER1.08×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hotel audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Aloft Hotels over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/aloft-hotels-11080” · Methodology