Rascasse Audience Intelligence

Kat Von D Target Market in United States

Kat Von D has an estimated audience of 4.7M people in United States.

#26among Cosmetics in United States
#778among brands in United States#138in Beauty & Wellness

The average Kat Von D fan in United States is 33.8 years old, more female, and lives primarily in California.

By number of fans, Kat Von D ranks #27 among the 185 objects in Cosmetics in United States — 2.7× the group median.

Women make up 64.4% of the fan base, 16.8 percentage points fewer than the group average.

Compared with the other 184 objects in Cosmetics, Kat Von D fans stand out for their interest in Warriors (novel series), Catherine O'Hara and South Korea.

Interest is seasonal: October, November and December account for 37% of the year's searches, March is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Warriors (novel series), Catherine O'Hara, South Korea, with strongest over-indexing on Warriors (novel series) (3.55× the country average).

Demographically, the Kat Von D audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Extroversion, Pet Ownership.

The typical Kat Von D fan in United States is more female, around 33.8 years old, with strong Extroversion tendencies and a notable affinity for Warriors (novel series).

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.7M
in United States
Gender
64.4%♀
35.6% male
Age
33.8
average years
Country rank
#7002
among all objects in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Kat Von D

64.4% are female, 35.6% are male, average age 33.8.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Kat Von D audience in United States
MetricValue
Female64.4%
Male35.6%
Average age33.8
Estimated audience size4.7M
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Kat Von D audience in United States
Age bracketShare%
16-2432%
25-3426%
35-4419%
45-5415%
55+8%
Fig. 04

Worldwide distribution

53.8%

of the worldwide Kat Von D audience comes from United States.

Worldwide audience distribution share by country for Kat Von D
CountryShare
United States53.8%
United Kingdom12.8%
Germany9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kat Von D customers by region in United States
#RegionReachAffinity×
01Indiana~200K2.36×
02Kentucky~100K1.84×
03New Mexico~40K1.41×
04Arizona~100K1.38×
05Oklahoma~70K1.21×
06West Virginia~30K1.21×
07Ohio~200K1.20×
08California~700K1.18×
09Nevada~50K1.17×
10Idaho~30K1.15×
11Oregon~70K1.11×
12Tennessee~100K1.09×
13Colorado~90K1.08×
14Texas~300K1.06×
15Alabama~70K1.05×
16Arkansas~40K1.05×
17Montana~20K1.03×
18Alaska~10K1.03×
19Washington~100K1.01×
20Missouri~90K0.99×
21Kansas~40K0.99×
22Utah~40K0.98×
23North Dakota~10K0.98×
24Wyoming~8K0.98×
25Nebraska~30K0.94×
26Illinois~200K0.92×
27Michigan~100K0.92×
28Iowa~40K0.92×
29New Hampshire~20K0.92×
30Louisiana~60K0.91×
31South Dakota~10K0.90×
32Pennsylvania~200K0.89×
33Mississippi~40K0.88×
34Maine~20K0.88×
35Wisconsin~70K0.87×
36North Carolina~100K0.86×
37Florida~300K0.85×
38Georgia~100K0.85×
39Rhode Island~10K0.85×
40Virginia~100K0.82×
41Connecticut~40K0.82×
42South Carolina~60K0.81×
43Hawaii~20K0.81×
44Delaware~10K0.81×
45Minnesota~60K0.80×
46Vermont~7K0.80×
47Massachusetts~70K0.74×
48Maryland~60K0.73×
49New York~200K0.71×
50New Jersey~90K0.70×
Fig. 06

Affinity by region

Affinity by region — Kat Von D, United States
0.70×1.00×2.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kat Von D audience vs. the country average
#·InterestCategoryAffinity×
01Warriors (novel series)Literature3.55×
02Catherine O'HaraMovies & TV2.94×
03South KoreaTravel & Leisure2.80×
04Spirit HalloweenKids & Family2.74×
05Makeup TutorialsBeauty & Wellness2.65×
06Body artBeauty & Wellness2.38×
07BeetlejuiceMovies & TV2.27×
08Fashion NovaShopping2.15×
09GodzillaMovies & TV1.99×
10ULTA BeautyBeauty & Wellness1.98×
11Self-loveHealth1.89×
12SephoraShopping1.76×
13Walt Disney WorldTravel & Leisure1.66×
14Food and drinkFood & Beverages1.65×
15Video gamesGames1.57×
16Harry PotterMovies & TV1.57×
17Rock musicMusic & Radio1.52×
18Outdoor recreationSports1.50×
19EducationBusiness & Career1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kat Von D audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kat Von D audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.05×
Pet OwnershipJOY1.40×
MindfulnessBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kat Von D audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Career OrientationPOWER0.80×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cosmetics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kat Von D over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/kat-von-d-11763” · Methodology