Rascasse Audience Intelligence

Onitsuka Tiger Target Market in United States

Onitsuka Tiger has an estimated audience of 2.2M people in United States.

#18among Sportswear in United States
#1409among brands in United States#598in Fashion & Accessoires

The average Onitsuka Tiger fan in United States is 32.3 years old, more male, and lives primarily in California.

By number of fans, Onitsuka Tiger ranks #18 among the 98 objects in Sportswear in United States — 63.0× the group median.

Its fans are 2.5 years younger than the group average of 34.8.

Women make up 30.2% of the fan base, 20.3 percentage points fewer than the group average.

Compared with the other 97 objects in Sportswear, Onitsuka Tiger fans stand out for their interest in Shock G, Japan Rail Pass and Oris (company).

Most fans live in California, New York, Texas.

Top affinities include Shock G, Japan Rail Pass, Oris (company), with strongest over-indexing on Shock G (55.88× the country average).

Demographically, the Onitsuka Tiger audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

The typical Onitsuka Tiger fan in United States is more male, around 32.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Shock G.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
30.2%♀
69.8% male
Age
32.3
average years
Country rank
#12933
among all objects in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Onitsuka Tiger

30.2% are female, 69.8% are male, average age 32.3.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Onitsuka Tiger audience in United States
MetricValue
Female30.2%
Male69.8%
Average age32.3
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Onitsuka Tiger audience in United States
Age bracketShare%
16-2435%
25-3427%
35-4420%
45-5412%
55+5%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Onitsuka Tiger audience comes from United States.

Worldwide audience distribution share by country for Onitsuka Tiger
CountryShare
Japan36.9%
United States9.3%
China9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Onitsuka Tiger customers by region in United States
#RegionReachAffinity×
01Hawaii~30K3.24×
02California~800K3.02×
03New York~300K2.19×
04Washington, District of Columbia~10K2.09×
05Washington~100K2.03×
06Massachusetts~80K1.66×
07Oregon~40K1.52×
08New Jersey~90K1.50×
09Utah~30K1.50×
10Texas~200K1.39×
11Illinois~100K1.32×
12Arizona~60K1.22×
13Virginia~70K1.18×
14Nevada~20K1.14×
15Florida~200K1.12×
16Connecticut~30K1.09×
17Maryland~40K1.05×
18Colorado~40K1.02×
19Georgia~80K1.01×
20Rhode Island~7K1.00×
21Alaska~5K0.94×
22Vermont~4K0.92×
23North Carolina~60K0.85×
24Pennsylvania~70K0.83×
25Minnesota~30K0.83×
26Idaho~10K0.83×
27New Hampshire~7K0.75×
28Maine~7K0.74×
29Tennessee~40K0.73×
30New Mexico~10K0.72×
31Michigan~50K0.71×
32Oklahoma~20K0.71×
33Delaware~5K0.70×
34Wisconsin~30K0.67×
35Indiana~30K0.66×
36Montana~5K0.64×
37Arkansas~10K0.63×
38Louisiana~20K0.62×
39Kansas~10K0.62×
40Ohio~50K0.61×
41Missouri~20K0.60×
42Nebraska~8K0.60×
43South Carolina~20K0.58×
44Iowa~10K0.54×
45Kentucky~20K0.53×
46North Dakota~3K0.53×
47Alabama~20K0.49×
48South Dakota~3K0.48×
49West Virginia~5K0.45×
50Mississippi~8K0.43×
Fig. 06

Affinity by region

Affinity by region — Onitsuka Tiger, United States
0.43×1.00×3.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Onitsuka Tiger audience vs. the country average
#·InterestCategoryAffinity×
01Shock GMusic & Radio55.88×
02Japan Rail PassCars & Mobility49.98×
03Oris (company)Fashion & Accessoires49.06×
04Dart (programming language)Technology & Electronics42.53×
05Ash (band)Music & Radio31.99×
06Baume et MercierFashion & Accessoires28.60×
07Franck MullerFashion & Accessoires27.76×
08Bremont WatchesFashion & Accessoires24.82×
09Nixon (film)Movies & TV24.68×
10Frédérique ConstantFashion & Accessoires23.05×
11Diving watchFashion & Accessoires18.11×
12SwatchFashion & Accessoires14.64×
13Pocket watchFashion & Accessoires14.49×
14ZenithFashion & Accessoires14.18×
152hollisMusic & Radio14.15×
16Flight ClubMovies & TV12.53×
17JM BullionShopping10.14×
18Special editionShopping9.96×
19QueensTravel & Leisure4.12×
20Yahoo! FinanceBusiness & Career3.28×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Onitsuka Tiger audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Onitsuka Tiger audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.41×
IndulgenceJOY1.36×
Design AffinityPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Onitsuka Tiger audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Community OrientationOPEN0.64×
ExtroversionTHRILL0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sportswear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Onitsuka Tiger over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/onitsuka-tiger-8117” · Methodology