Rascasse Audience Intelligence

Red Bull Target Market in United States

Red Bull has an estimated audience of 5.8M people in United States.

#1among Energy drink in United States#640among brands in United States#415in Food & Beverages

The average Red Bull fan in United States is 36.3 years old, more male, and lives primarily in California.

By number of fans, Red Bull ranks #1 among the 29 objects in Energy drink in United States — 245.5× the group median.

Its fans are 4.4 years older than the group average of 31.9.

Women make up 31.9% of the fan base, 15.8 percentage points fewer than the group average.

Compared with the other 28 objects in Energy drink, Red Bull fans stand out for their interest in Red Bull Records, Very (online retailer) and Snowboard.

Most fans live in California, Texas, New York.

Top affinities include Red Bull Records, Very (online retailer), Snowboard, with strongest over-indexing on Red Bull Records (13.39× the country average).

Demographically, the Red Bull audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.

The typical Red Bull fan in United States is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Red Bull Records.

Category: Food & Beverages · Type: Brand · Subtype: Energy drink

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.8M
in United States
Gender
31.9%♀
68.1% male
Age
36.3
average years
Country rank
#5796
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Red Bull

31.9% are female, 68.1% are male, average age 36.3.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for Red Bull audience in United States
MetricValue
Female31.9%
Male68.1%
Average age36.3
Estimated audience size5.8M
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Red Bull audience in United States
Age bracketShare%
16-2427%
25-3426%
35-4417%
45-5414%
55+16%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Red Bull audience comes from United States.

Worldwide audience distribution share by country for Red Bull
CountryShare
United States19.0%
Brazil6.0%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Red Bull customers by region in United States
#RegionReachAffinity×
01New Jersey~300K1.92×
02Idaho~50K1.42×
03New Mexico~50K1.38×
04Washington~200K1.36×
05Utah~70K1.27×
06Alaska~20K1.26×
07Arizona~200K1.24×
08Nebraska~40K1.23×
09Texas~500K1.22×
10Oregon~90K1.21×
11Wyoming~10K1.19×
12Oklahoma~80K1.16×
13North Dakota~20K1.14×
14Colorado~100K1.13×
15Montana~20K1.11×
16Arkansas~60K1.09×
17West Virginia~30K1.09×
18California~700K1.08×
19Kansas~50K1.05×
20New York~400K1.03×
21Nevada~60K1.02×
22Michigan~200K1.00×
23Iowa~50K1.00×
24South Dakota~20K0.99×
25Indiana~100K0.96×
26Kentucky~70K0.96×
27Maine~20K0.93×
28Georgia~200K0.92×
29Illinois~200K0.91×
30North Carolina~200K0.91×
31Ohio~200K0.90×
32Tennessee~100K0.90×
33Alabama~80K0.90×
34Louisiana~70K0.90×
35Missouri~90K0.89×
36Minnesota~90K0.88×
37South Carolina~80K0.88×
38Mississippi~40K0.88×
39Wisconsin~90K0.86×
40New Hampshire~20K0.86×
41Vermont~9K0.85×
42Florida~300K0.84×
43Pennsylvania~200K0.84×
44Virginia~100K0.84×
45Massachusetts~90K0.77×
46Connecticut~50K0.77×
47Maryland~80K0.71×
48Delaware~10K0.68×
49Rhode Island~10K0.66×
50Hawaii~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Red Bull, United States
0.61×1.00×1.92×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Red Bull audience vs. the country average
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio13.39×
02Very (online retailer)Website / Newspaper / Magazine6.06×
03SnowboardSports4.53×
04Bicycle touringSports4.09×
05Princess PollyFashion & Accessoires3.79×
06GamingGames3.38×
07Energy drinksFood & Beverages2.99×
08Winter sportSports2.88×
09Motorcycle racingCars & Mobility2.87×
10Motorcycle sportSports2.86×
11Duck huntingSports2.49×
12SnowTravel & Leisure2.24×
13TwitchGames2.00×
14Survival skillsPolitics & Society1.95×
15GodzillaMovies & TV1.93×
16NBA playoffsSports1.75×
17RecreationTravel & Leisure1.72×
18AutomobilesCars & Mobility1.58×
19FIFA World CupSports1.53×
20AutoZoneCars & Mobility1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Red Bull audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Red Bull audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.70×
PatriotismCONSERVATISM1.29×
Sports ActivityPOWER1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Red Bull audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
Community OrientationOPEN0.70×
Career OrientationPOWER0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Energy drink audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Red Bull over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/red-bull-10382” · Methodology