Rascasse Audience Intelligence

Ticketmaster Target Market in United States

Ticketmaster has an estimated audience of 34.8M people in United States.

#1among Ticket website in United States
#79among brands in United States#54in Travel & Leisure

The average Ticketmaster fan in United States is 42.9 years old, more female, and lives primarily in California.

By number of fans, Ticketmaster ranks #1 among the 25 objects in Ticket website in United States — 6,123.7× the group median.

Its fans are 2.8 years older than the group average of 40.1.

Women make up 55.2% of the fan base, 2.2 percentage points fewer than the group average.

Compared with the other 24 objects in Ticket website, Ticketmaster fans stand out for their interest in West Hollywood, California, ABC and Heart.

Most fans live in California, Florida, New York.

Top affinities include West Hollywood, California, SeatGeek, ABC, with strongest over-indexing on West Hollywood, California (17.33× the country average).

Demographically, the Ticketmaster audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Extroversion.

The typical Ticketmaster fan in United States is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for West Hollywood, California.

Category: Travel & Leisure · Type: Brand · Subtype: Ticket website

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
34.8M
in United States
Gender
55.2%♀
44.8% male
Age
42.9
average years
Country rank
#711
among all objects in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Ticketmaster

55.2% are female, 44.8% are male, average age 42.9.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Ticketmaster audience in United States
MetricValue
Female55.2%
Male44.8%
Average age42.9
Estimated audience size34.8M
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Ticketmaster audience in United States
Age bracketShare%
16-2413%
25-3417%
35-4420%
45-5425%
55+25%
Fig. 04

Worldwide distribution

32.3%

of the worldwide Ticketmaster audience comes from United States.

Worldwide audience distribution share by country for Ticketmaster
CountryShare
United States32.3%
United Kingdom10.0%
France8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ticketmaster customers by region in United States
#RegionReachAffinity×
01Nevada~500K1.46×
02New Jersey~1.5M1.34×
03California~5.5M1.31×
04Georgia~1.5M1.31×
05Florida~3M1.30×
06New York~2.5M1.30×
07Louisiana~600K1.29×
08Indiana~900K1.28×
09Illinois~1.5M1.22×
10North Carolina~1.5M1.22×
11Massachusetts~900K1.22×
12Mississippi~400K1.21×
13Washington, District of Columbia~90K1.21×
14South Carolina~700K1.20×
15Kentucky~500K1.17×
16Pennsylvania~1.5M1.15×
17Maryland~700K1.15×
18Connecticut~400K1.15×
19Tennessee~800K1.13×
20Michigan~1M1.12×
21Alabama~600K1.11×
22Rhode Island~100K1.10×
23Arizona~800K1.08×
24Ohio~1.5M1.05×
25Washington~800K1.03×
26Texas~2.5M1.02×
27New Hampshire~100K1.01×
28New Mexico~200K1.00×
29Nebraska~200K1.00×
30Kansas~300K0.99×
31Virginia~900K0.97×
32Maine~100K0.97×
33Missouri~600K0.95×
34Colorado~600K0.93×
35West Virginia~200K0.93×
36Delaware~90K0.91×
37Minnesota~500K0.89×
38Arkansas~300K0.89×
39Wisconsin~500K0.87×
40Oregon~400K0.81×
41Iowa~300K0.79×
42Oklahoma~300K0.77×
43Utah~300K0.76×
44North Dakota~60K0.76×
45Idaho~100K0.71×
46South Dakota~60K0.69×
47Vermont~40K0.61×
48Hawaii~80K0.55×
49Wyoming~30K0.48×
50Montana~50K0.43×
Fig. 06

Affinity by region

Affinity by region — Ticketmaster, United States
0.43×1.00×1.46×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ticketmaster audience vs. the country average
#·InterestCategoryAffinity×
01West Hollywood, CaliforniaTravel & Leisure17.33×
02SeatGeekSports5.44×
03ABCMusic & Radio4.34×
04Catherine O'HaraMovies & TV3.88×
05HeartMusic & Radio3.02×
06ArgentinaTravel & Leisure2.42×
07WeekBusiness & Career1.89×
08Domino's PizzaFood & Beverages1.87×
09AudienceBusiness & Career1.85×
10Little CaesarMusic & Radio1.70×
11SupermanMovies & TV1.65×
12SkillBusiness & Career1.62×
13CNNMovies & TV1.56×
14MSNNews1.56×
15StarbucksFood & Beverages1.55×
16Macy'sShopping1.53×
17Rhythm and blues musicMusic & Radio1.52×
18Jazz musicMusic & Radio1.52×
19Streaming mediaTechnology & Electronics1.51×
20FIFA World Cup 2026Sports1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ticketmaster audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ticketmaster audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.52×
ExtroversionTHRILL1.42×
IndulgenceJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ticketmaster audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
Quality AwarenessPREMIUM1.00×
Design AffinityPREMIUM1.00×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ticketmaster over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/ticketmaster-11699” · Methodology