Rascasse Audience Intelligence

Crest (toothpaste) Target Market in United States

Crest (toothpaste) has an estimated audience of 2,592,083 people in United States.

#1254among Brand in United States#181in Beauty & Wellness

The average Crest (toothpaste) fan in United States is 37.6 years old, more female, and lives primarily in Oklahoma.

Most fans live in Oklahoma, California, Texas.

Top affinities include Little Tony, Bad Teeth, Alan Tudyk, with strongest over-indexing on Little Tony (31.88× the country average).

Demographically, the Crest (toothpaste) audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

The typical Crest (toothpaste) fan in United States is more female, around 37.6 years old, with strong Career Orientation tendencies and a notable affinity for Little Tony.

Category: Beauty & Wellness · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.6M
in United States
Gender
58.2%♀
41.8% male
Age
37.6
average years
Country rank
#11511
among all objects in United States
Fig. 01

Search interest · 12-month trend

+92%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Crest (toothpaste)

58.2% are female, 41.8% are male, average age 37.6.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Crest (toothpaste) audience in United States
MetricValue
Female58.2%
Male41.8%
Average age37.6
Estimated audience size2,592,083
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Crest (toothpaste) audience in United States
Age bracketShare%
16-2425%
25-3422%
35-4419%
45-5419%
55+16%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Crest (toothpaste) audience comes from United States.

Worldwide audience distribution share by country for Crest (toothpaste)
CountryShare
United States26.2%
Japan13.3%
France5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Crest (toothpaste) customers by region in United States
#RegionReachAffinity×
01Oklahoma~400K14.27×
02Texas~200K0.93×
03California~300K0.90×
04Virginia~60K0.90×
05Mississippi~20K0.87×
06Georgia~70K0.86×
07Arkansas~20K0.84×
08North Carolina~70K0.83×
09Washington~50K0.83×
10New York~100K0.82×
11South Dakota~6K0.82×
12Louisiana~30K0.81×
13Connecticut~20K0.81×
14Iowa~20K0.81×
15North Dakota~5K0.81×
16New Jersey~60K0.80×
17Massachusetts~40K0.79×
18South Carolina~30K0.79×
19Missouri~40K0.78×
20Kansas~20K0.78×
21New Hampshire~8K0.78×
22Florida~100K0.77×
23Nebraska~10K0.77×
24Hawaii~9K0.77×
25Washington, District of Columbia~4K0.77×
26Illinois~80K0.76×
27Indiana~40K0.76×
28Alabama~30K0.76×
29New Mexico~10K0.76×
30Arizona~40K0.75×
31Minnesota~30K0.75×
32Alaska~4K0.75×
33Vermont~4K0.75×
34Kentucky~30K0.74×
35Maine~8K0.74×
36Tennessee~40K0.73×
37Maryland~30K0.73×
38Pennsylvania~70K0.72×
39Michigan~60K0.72×
40Oregon~20K0.72×
41West Virginia~10K0.72×
42Ohio~60K0.71×
43Delaware~5K0.71×
44Wisconsin~30K0.70×
45Rhode Island~6K0.70×
46Utah~20K0.69×
47Idaho~10K0.69×
48Montana~6K0.69×
49Colorado~30K0.61×
50Nevada~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Crest (toothpaste), United States
0.61×1.00×14.27×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Crest (toothpaste) audience vs. the country average
#·InterestCategoryAffinity×
01Little TonyMusic & Radio31.88×
02Bad TeethHealth29.82×
03Alan TudykMovies & TV23.19×
04ToothlessMovies & TV23.01×
05Dental tourismHealth22.39×
06SensodyneBeauty & Wellness21.56×
07ListerineBeauty & Wellness16.48×
08ColgateBeauty & Wellness16.09×
09Electric toothbrushHealth15.95×
10Dental schoolBusiness & Career13.83×
11Dental public healthHealth13.46×
12Tooth brushingHealth11.91×
13InvisalignHealth11.91×
14MouthwashHealth11.00×
15ToothHealth7.88×
16ToothpasteBeauty & Wellness7.78×
17ToothbrushBeauty & Wellness6.94×
18Suit (clothing)Fashion & Accessoires5.08×
19SmileBeauty & Wellness4.19×
20DentistryBusiness & Career4.04×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Crest (toothpaste) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Crest (toothpaste) audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.14×
Urban LifestyleOPEN1.39×
Luxury OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Crest (toothpaste) audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.06×
Risk AppetiteTHRILL1.10×
PatriotismCONSERVATISM1.10×
0×1.00× baseline2×
Appendix

Explore more audiences

More Beauty & Wellness audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Crest (toothpaste) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/crest-toothpaste-2334” · Methodology