Rascasse Audience Intelligence

X Audience Demographics in United States

X has an estimated audience of 113.9M people in United States.

#2among Social media in United States
#2among websites & media in United States
#3in Internet & Social Media

The average X fan in United States is 41.3 years old, more female, and lives primarily in California.

By number of fans, X ranks #2 among the 36 objects in Social media in United States — 38.9× the group median.

Its fans are 3.5 years older than the group average of 37.8.

Women make up 55.6% of the fan base, 1.3 percentage points fewer than the group average.

Compared with the other 35 objects in Social media, X fans stand out for their interest in Democratic Underground, Google News and Hair Extensions.

Most fans live in California, Texas, Florida.

Top affinities include Democratic Underground, Google News, Hair Extensions, with strongest over-indexing on Democratic Underground (2.5× the country average).

Demographically, the X audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Mindfulness.

The typical X fan in United States is more female, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Democratic Underground.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
113.9M
in United States
Gender
55.6%♀
44.4% male
Age
41.3
average years
Country rank
#51
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of X

55.6% are female, 44.4% are male, average age 41.3.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for X audience in United States
MetricValue
Female55.6%
Male44.4%
Average age41.3
Estimated audience size113.9M
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the X audience in United States
Age bracketShare%
16-2417%
25-3418%
35-4420%
45-5422%
55+23%
Fig. 04

Worldwide distribution

20.5%

of the worldwide X audience comes from United States.

Worldwide audience distribution share by country for X
CountryShare
United States20.5%
China9.2%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

X fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~4.5M1.21×
02Oklahoma~1.5M1.18×
03Maryland~2.5M1.17×
04Mississippi~1M1.17×
05Washington, District of Columbia~300K1.16×
06Alabama~2M1.15×
07California~15M1.14×
08Arizona~3M1.14×
09Louisiana~2M1.13×
10Nevada~1M1.13×
11Texas~8.5M1.12×
12Tennessee~2.5M1.11×
13Arkansas~1M1.10×
14Washington~3M1.09×
15North Carolina~4M1.07×
16Kentucky~1.5M1.07×
17Illinois~4.5M1.06×
18Pennsylvania~4.5M1.05×
19Virginia~3M1.05×
20Kansas~1M1.05×
21South Carolina~2M1.04×
22Florida~7.5M1.03×
23Ohio~4M1.03×
24Missouri~2M1.03×
25Oregon~1.5M1.03×
26New Mexico~700K1.03×
27Michigan~3.5M1.02×
28Indiana~2.5M1.02×
29Nebraska~700K1.01×
30New York~7M1.00×
31New Jersey~3M0.99×
32Iowa~1M0.98×
33Massachusetts~2.5M0.97×
34Utah~1M0.97×
35Connecticut~1M0.95×
36Wisconsin~2M0.94×
37Idaho~600K0.94×
38West Virginia~600K0.94×
39Delaware~300K0.94×
40Rhode Island~300K0.92×
41Minnesota~1.5M0.90×
42Colorado~1.5M0.88×
43New Hampshire~400K0.85×
44Wyoming~200K0.85×
45Maine~400K0.83×
46South Dakota~200K0.82×
47North Dakota~200K0.81×
48Montana~300K0.77×
49Vermont~200K0.77×
50Hawaii~400K0.74×
Fig. 06

Affinity by region

Affinity by region — X, United States
0.74×1.00×1.21×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the X audience vs. the country average
#·InterestCategoryAffinity×
01Democratic UndergroundPolitics & Society2.50×
02Google NewsNews2.42×
03Hair ExtensionsBeauty & Wellness2.11×
04LabCorpHealth2.05×
05Ana de ArmasMovies & TV2.00×
06Savannah GuthrieMovies & TV1.94×
07BeyinHealth1.86×
08Homo sapiensKids & Family1.82×
09Curly HairBeauty & Wellness1.76×
10Natural skin careBeauty & Wellness1.71×
11WordKids & Family1.70×
12Long hairBeauty & Wellness1.69×
13Hair conditionerBeauty & Wellness1.69×
14EyebrowBeauty & Wellness1.64×
15WigBeauty & Wellness1.56×
16Lace wigBeauty & Wellness1.56×
17Google DriveTechnology & Electronics1.55×
18Self-loveHealth1.54×
19Self careHealth1.53×
20BraidHome & Garden1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the X audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the X audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.08×
MindfulnessBALANCE1.07×
Social Media UsageJOY1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the X audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.90×
DIY MentalityTHRILL0.90×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in X over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/x-16025” · Methodology