Rascasse Audience Intelligence

Cadillac Target Market in United States

Cadillac has an estimated audience of 10.9M people in United States.

#19among Car manufacturer in United States#345among brands in United States#129in Cars & Mobility

The average Cadillac fan in United States is 44.2 years old, more male, and lives primarily in California.

By number of fans, Cadillac ranks #19 among the 120 objects in Car manufacturer in United States — 25.2× the group median.

Its fans are 4.6 years older than the group average of 39.6.

Compared with the other 119 objects in Car manufacturer, Cadillac fans stand out for their interest in Hand tool, Las Vegas and Detroit.

Most fans live in California, Texas, Florida.

Top affinities include Used Cars, Hand tool, Las Vegas, with strongest over-indexing on Used Cars (4.7× the country average).

Demographically, the Cadillac audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Cadillac fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10.9M
in United States
Gender
31.1%♀
68.9% male
Age
44.2
average years
Country rank
#3238
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Cadillac

31.1% are female, 68.9% are male, average age 44.2.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for Cadillac audience in United States
MetricValue
Female31.1%
Male68.9%
Average age44.2
Estimated audience size10.9M
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Cadillac audience in United States
Age bracketShare%
16-2412%
25-3415%
35-4419%
45-5423%
55+31%
Fig. 04

Worldwide distribution

39.6%

of the worldwide Cadillac audience comes from United States.

Worldwide audience distribution share by country for Cadillac
CountryShare
United States39.6%
Canada7.6%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cadillac customers by region in United States
#RegionReachAffinity×
01Michigan~600K1.92×
02Texas~1M1.62×
03Florida~1M1.42×
04Louisiana~200K1.30×
05Georgia~400K1.19×
06California~1.5M1.18×
07Illinois~500K1.17×
08Nevada~100K1.17×
09New Jersey~300K1.15×
10Arizona~300K1.14×
11Indiana~200K1.13×
12Oklahoma~100K1.13×
13New Mexico~80K1.13×
14Ohio~400K1.09×
15Arkansas~100K1.09×
16Tennessee~300K1.08×
17Alabama~200K1.06×
18New York~700K1.05×
19Missouri~200K1.05×
20Mississippi~100K1.05×
21South Carolina~200K1.04×
22North Carolina~400K1.01×
23Nebraska~60K0.98×
24Delaware~30K0.98×
25Pennsylvania~400K0.97×
26Kentucky~100K0.97×
27Connecticut~100K0.97×
28Kansas~90K0.97×
29Maryland~200K0.96×
30Virginia~300K0.95×
31North Dakota~20K0.95×
32Washington~200K0.92×
33Colorado~200K0.92×
34Iowa~100K0.92×
35Massachusetts~200K0.91×
36Wisconsin~200K0.89×
37Minnesota~200K0.88×
38West Virginia~50K0.87×
39Utah~90K0.86×
40New Hampshire~40K0.86×
41Rhode Island~30K0.83×
42South Dakota~20K0.83×
43Washington, District of Columbia~20K0.80×
44Wyoming~20K0.80×
45Idaho~50K0.78×
46Oregon~100K0.76×
47Maine~30K0.76×
48Montana~20K0.70×
49Alaska~20K0.68×
50Hawaii~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Cadillac, United States
0.64×1.00×1.92×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cadillac audience vs. the country average
#·InterestCategoryAffinity×
01Used CarsCars & Mobility4.70×
02Hand toolHome & Garden3.84×
03Las VegasTravel & Leisure3.30×
04General MotorsCars & Mobility2.99×
05BusCars & Mobility2.83×
06DetroitTravel & Leisure2.83×
07O'Reilly Auto PartsCars & Mobility2.80×
08Freight transportCars & Mobility2.76×
09Used carCars & Mobility2.58×
10AutoZoneCars & Mobility2.57×
11MenardsHome & Garden2.54×
12TexasTravel & Leisure1.91×
13U.S. stateTravel & Leisure1.78×
14Online shoppingShopping1.69×
15Video gamesGames1.62×
16TransportCars & Mobility1.62×
17BusinessBusiness & Career1.61×
18TelevisionsTechnology & Electronics1.59×
19AutomobilesCars & Mobility1.58×
20Little CaesarMusic & Radio1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cadillac audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cadillac audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Need for SecurityCONSERVATISM1.57×
Career OrientationPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cadillac audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.77×
CreativityOPEN0.77×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United States

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cadillac over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/cadillac-80” · Methodology