Rascasse Audience Intelligence

Peugeot Target Market in Germany

Peugeot has an estimated audience of 3.9M people in Germany.

#16among Car manufacturer in Germany
#180among brands in Germany
#76in Cars & Mobility

The average Peugeot fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Peugeot ranks #16 among the 121 objects in Car manufacturer in Germany — 11.3× the group median.

Its fans are 1.4 years older than the group average of 39.2.

Women make up 31.5% of the fan base, 1.4 percentage points fewer than the group average.

Compared with the other 120 objects in Car manufacturer, Peugeot fans stand out for their interest in Peugeot 408, Peugeot 2008 and Peugeot 3008.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Peugeot 408, Peugeot 2008, Peugeot 3008, with strongest over-indexing on Peugeot 408 (33.04× the country average).

Demographically, the Peugeot audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Family Orientation, Need for Security.

The typical Peugeot fan in Germany is more male, around 40.6 years old, with strong Family Orientation tendencies and a notable affinity for Peugeot 408.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.9M
in Germany
Gender
31.5%♀
68.5% male
Age
40.6
average years
Country rank
#1477
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Peugeot

31.5% are female, 68.5% are male, average age 40.6.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Peugeot audience in Germany
MetricValue
Female31.5%
Male68.5%
Average age40.6
Estimated audience size3.9M
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Peugeot audience in Germany
Age bracketShare%
16-2418%
25-3418%
35-4421%
45-5423%
55+20%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Peugeot audience comes from Germany.

Worldwide audience distribution share by country for Peugeot
CountryShare
Italy9.9%
France8.5%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Peugeot customers by region in Germany
#RegionReachAffinity×
01Saarland~80K1.60×
02Rheinland-Pfalz~200K1.22×
03Hessen~400K1.20×
04Nordrhein-Westfalen~1M1.16×
05Baden-Württemberg~600K1.15×
06Bayern~700K1.09×
07Niedersachsen~400K0.96×
08Schleswig-Holstein~100K0.96×
09Hamburg~80K0.92×
10Sachsen~200K0.89×
11Brandenburg~100K0.88×
12Sachsen-Anhalt~90K0.88×
13Thüringen~80K0.83×
14Mecklenburg-Vorpommern~60K0.79×
15Berlin~100K0.77×
16Bremen~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Peugeot, Germany
0.73×1.00×1.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Peugeot audience vs. the country average
#·InterestCategoryAffinity×
01Peugeot 408Cars & Mobility33.04×
02Peugeot 2008Cars & Mobility11.55×
03Peugeot 3008Cars & Mobility10.55×
04Peugeot 208Cars & Mobility10.34×
05Subcompact carCars & Mobility9.31×
06City carCars & Mobility8.01×
07Dacia JoggerCars & Mobility7.74×
08CitroënCars & Mobility6.10×
09Family carCars & Mobility5.65×
10HyundaiCars & Mobility5.39×
11FiatCars & Mobility5.27×
12HatchbackCars & Mobility4.88×
13Tesla MotorsCars & Mobility4.58×
14DIY ProjectsHome & Garden4.47×
15Used carCars & Mobility4.00×
16Plug-in hybridCars & Mobility3.87×
17BYD AutoCars & Mobility3.50×
18TireCars & Mobility3.46×
19Škoda AutoCars & Mobility3.43×
20AutoScout24Cars & Mobility2.80×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Peugeot audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Peugeot audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.89×
Need for SecurityCONSERVATISM1.81×
DIY MentalityTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Peugeot audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
Design AffinityPREMIUM0.73×
Community OrientationOPEN0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Peugeot over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/peugeot-11535” · Methodology