Rascasse Audience Intelligence

Magic: The Gathering Audience in United States

Magic: The Gathering has an estimated audience of 7.4M people in United States.

#23among games in United States
#95in Games

The average Magic: The Gathering fan in United States is 30.8 years old, more male, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Critical Role, Wizards of the Coast, Limited Edition (Magic: The Gathering), with strongest over-indexing on Critical Role (55.77× the country average).

Demographically, the Magic: The Gathering audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

The typical Magic: The Gathering fan in United States is more male, around 30.8 years old, with strong Social Media Usage tendencies and a notable affinity for Critical Role.

Category: Games · Type: Video / Board Game

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.4M
in United States
Gender
35.0%♀
65.0% male
Age
30.8
average years
Country rank
#4708
among all objects in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Magic: The Gathering fans

35.0% are female, 65.0% are male, average age 30.8.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Magic: The Gathering audience in United States
MetricValue
Female35.0%
Male65.0%
Average age30.8
Estimated audience size7.4M
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Magic: The Gathering audience in United States
Age bracketShare%
16-2446%
25-3422%
35-4414%
45-5410%
55+8%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Magic: The Gathering audience comes from United States.

Worldwide audience distribution share by country for Magic: The Gathering
CountryShare
United States37.1%
Japan7.7%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Magic: The Gathering fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K1.62×
02Alaska~30K1.62×
03Utah~100K1.60×
04Washington~300K1.54×
05Maine~40K1.47×
06Idaho~60K1.38×
07Vermont~20K1.25×
08Wyoming~20K1.25×
09Montana~30K1.19×
10North Dakota~20K1.18×
11Colorado~100K1.17×
12New Hampshire~30K1.16×
13Wisconsin~200K1.15×
14Michigan~300K1.13×
15Iowa~80K1.13×
16Indiana~200K1.12×
17Minnesota~100K1.12×
18Kentucky~100K1.11×
19Oklahoma~100K1.10×
20Missouri~100K1.09×
21Kansas~70K1.09×
22Ohio~300K1.04×
23Arizona~200K1.00×
24Nebraska~40K1.00×
25West Virginia~40K1.00×
26South Dakota~20K0.98×
27Arkansas~60K0.97×
28New Mexico~50K0.97×
29Nevada~70K0.93×
30Rhode Island~20K0.93×
31Pennsylvania~300K0.88×
32Tennessee~100K0.88×
33Massachusetts~100K0.88×
34Virginia~200K0.86×
35California~700K0.84×
36Connecticut~70K0.82×
37Illinois~200K0.80×
38Hawaii~30K0.79×
39Alabama~90K0.78×
40North Carolina~200K0.77×
41Texas~400K0.76×
42Delaware~20K0.73×
43New York~300K0.70×
44Maryland~100K0.70×
45South Carolina~80K0.70×
46Florida~300K0.68×
47Louisiana~70K0.67×
48Georgia~200K0.66×
49Mississippi~40K0.61×
50New Jersey~100K0.59×
Fig. 06

Affinity by region

Affinity by region — Magic: The Gathering, United States
0.59×1.00×1.62×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Magic: The Gathering audience vs. the country average
#·InterestCategoryAffinity×
01Critical RoleMovies & TV55.77×
02Wizards of the CoastGames42.76×
03Limited Edition (Magic: The Gathering)Games39.60×
04Grand Prix (Magic: The Gathering)Games39.07×
05Dragon (Dungeons & Dragons)Games34.27×
06Warhammer Fantasy (setting)Games29.37×
07Space Marines (Warhammer 40,000)Games25.85×
08Figure painting (hobby)Arts & Culture22.31×
09Tabletop role-playing gameGames21.44×
10Games WorkshopGames21.19×
11Collectible card gameGames19.08×
12Miniature wargamingGames18.93×
13Final Fantasy XIVGames16.23×
14Yu-Gi-Oh! Trading Card GameGames15.87×
15Turn-based strategyGames14.83×
16Tabletop gameGames10.11×
17Pokémon (video game series)Games9.96×
18GodzillaMovies & TV6.68×
19PeacemakerMovies & TV3.38×
20SupermanMovies & TV2.81×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Magic: The Gathering audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Magic: The Gathering audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.40×
Early Adopter MentalityPOWER1.37×
Pet OwnershipJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Magic: The Gathering audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.50×
TravellingTHRILL0.64×
IndulgenceJOY0.65×
0×1.00× baseline2×
Appendix

Explore more audiences

More Games audiences in United States

See Magic: The Gathering audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Magic: The Gathering over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/magic-the-gathering-42436” · Methodology