Rascasse Audience Intelligence

Dundee United F.C. Fan Demographics in United Kingdom

Dundee United F.C. has an estimated audience of 715K people in United Kingdom.

#233among Soccer in United Kingdom
#117among teams in United Kingdom
#767in Sports

Dundee United F.C. has an estimated audience of 715K people in United Kingdom. 33.2% are female, 66.8% are male, average age 43.1. Top affinities: FIFA World Cup, Premier League, Manchester United F.C., UEFA Champions League, FC Bayern Munich.

Its fans are 4.2 years older than the group average of 38.9.

Compared with the other 11227 objects in Soccer, Dundee United F.C. fans stand out for their interest in Sports betting, The Championships, Wimbledon and Golf.

Top affinities include Women's soccer, Borussia Dortmund, FC Bayern Munich, with strongest over-indexing on Women's soccer (6.14× the country average).

Demographically, the Dundee United F.C. audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical Dundee United F.C. fan in United Kingdom is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Women's soccer.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
715K
in United Kingdom
Gender
33.2%♀
66.8% male
Age
43.1
average years
Country rank
#9820
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Dundee United F.C. fans

33.2% are female, 66.8% are male, average age 43.1.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for Dundee United F.C. audience in United Kingdom
MetricValue
Female33.2%
Male66.8%
Average age43.1
Estimated audience size715K
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Dundee United F.C. audience in United Kingdom
Age bracketShare%
16-2413%
25-3416%
35-4420%
45-5428%
55+24%
Fig. 04

Worldwide distribution

40.8%

of the worldwide Dundee United F.C. audience comes from United Kingdom.

Worldwide audience distribution share by country for Dundee United F.C.
CountryShare
United Kingdom40.8%
South Africa5.2%
Indonesia3.4%
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dundee United F.C. audience vs. the country average
#·InterestCategoryAffinity×
01Women's soccerSports6.14×
02Borussia DortmundSports5.60×
03FC Bayern MunichSports4.38×
04UEFA Europa LeagueSports3.73×
05Sports bettingGames3.04×
06Premier LeagueSports2.88×
07FIFA World CupSports2.78×
08UEFA Champions LeagueSports2.66×
09Celtic F.C.Sports2.66×
10Paddy PowerGames2.25×
11The Championships, WimbledonSports2.23×
12GolfSports2.17×
13Manchester City F.C.Sports2.15×
14Manchester United F.C.Sports2.05×
15BasketballSports1.91×
16EnergyHome & Garden1.90×
17EBayShopping1.85×
18Liverpool F.C.Sports1.72×
19BeerFood & Beverages1.66×
20Booking.comTravel & Leisure1.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dundee United F.C. audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dundee United F.C. audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Community OrientationOPEN1.20×
TravellingTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dundee United F.C. audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
DIY MentalityTHRILL0.75×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Dundee United F.C. over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/dundee-united-fc-75336” · Methodology