A data profile of the people who buy, follow and care about Dundee United F.C. in United Kingdom — modelled from more than twelve digital signal sources. Dundee United F.C. has an estimated audience of 969,291 people in United Kingdom.
Dundee United F.C. has an estimated audience of 969,291 people in United Kingdom. 33.2% are female, 66.8% are male, average age 42.4. Top brand affinities: FIFA World Cup, Premier League, Manchester United F.C., UEFA Champions League, UEFA Europa League.
Top brand affinities include FIFA World Cup, Premier League, Manchester United F.C., with strongest over-indexing on FIFA World Cup (2.78× the country average).
Demographically, the Dundee United F.C. audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Dundee United F.C. fan in United Kingdom is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Dundee United F.C. profile in United Kingdom.
33.2% are female, 66.8% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 42.4 |
| Estimated audience size | 969,291 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 24% |
of the worldwide Dundee United F.C. audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 42.5% |
| South Africa | 5.4% |
| United States | 4.3% |
The strongest cross-interests of the Dundee United F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Women's soccer | Sports | 6.14× | ||
| 02 | Borussia Dortmund | Sports | 5.60× | ||
| 03 | FC Bayern Munich | Sports | 4.38× | ||
| 04 | UEFA Europa League | Sports | 3.73× | ||
| 05 | Sports betting | Games | 3.04× | ||
| 06 | Premier League | Sports | 2.88× | ||
| 07 | Volleyball | Sports | 2.85× | ||
| 08 | FIFA World Cup | Sports | 2.78× | ||
| 09 | UEFA Champions League | Sports | 2.66× | ||
| 10 | Paddy Power | Games | 2.25× | ||
| 11 | The Championships, Wimbledon | Sports | 2.23× | ||
| 12 | Golf | Sports | 2.17× | ||
| 13 | Manchester City F.C. | Sports | 2.15× | ||
| 14 | Manchester United F.C. | Sports | 2.05× | ||
| 15 | Basketball | Sports | 1.91× | ||
| 16 | Energy | Home & Garden | 1.90× | ||
| 17 | Sky Bet | Games | 1.87× | ||
| 18 | EBay | Shopping | 1.85× | ||
| 19 | Liverpool F.C. | Sports | 1.72× | ||
| 20 | Beer | Food & Beverages | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Community Orientation | OPEN | 1.20× | |
| Travelling | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| DIY Mentality | THRILL | 0.75× | |
| Sustainability | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dundee United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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