Rascasse Audience Intelligence

Coffee Time Target Market in United States

Coffee Time has an estimated audience of 1M people in United States.

#7among Coffee in United States
#2537among brands in United States#1313in Food & Beverages

The average Coffee Time fan in United States is 39.1 years old, more female, and lives primarily in Oregon.

By number of fans, Coffee Time ranks #8 among the 42 objects in Coffee in United States — 22.7× the group median.

Its fans are 1.1 years older than the group average of 38.0.

Compared with the other 41 objects in Coffee, Coffee Time fans stand out for their interest in Arabic coffee, Bad Santa and The Green Mile.

Most fans live in Oregon, California, Kentucky.

Top affinities include Costa Coffee, Arabic coffee, Bad Santa, with strongest over-indexing on Costa Coffee (29.55× the country average).

Demographically, the Coffee Time audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Sustainability.

The typical Coffee Time fan in United States is more female, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Costa Coffee.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1M
in United States
Gender
59.8%♀
40.2% male
Age
39.1
average years
Country rank
#23174
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Coffee Time

59.8% are female, 40.2% are male, average age 39.1.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Coffee Time audience in United States
MetricValue
Female59.8%
Male40.2%
Average age39.1
Estimated audience size1M
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Coffee Time audience in United States
Age bracketShare%
16-2422%
25-3420%
35-4418%
45-5420%
55+19%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Coffee Time audience comes from United States.

Worldwide audience distribution share by country for Coffee Time
CountryShare
United States19.3%
Japan18.5%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Coffee Time customers by region in United States
#RegionReachAffinity×
01Oregon~200K14.20×
02Kentucky~100K7.66×
03Montana~20K6.50×
04Massachusetts~60K2.79×
05Arizona~60K2.42×
06California~200K1.26×
07Colorado~20K1.22×
08Louisiana~10K1.03×
09Alaska~2K0.90×
10Vermont~2K0.89×
11South Dakota~2K0.88×
12North Dakota~2K0.88×
13Rhode Island~3K0.86×
14New Hampshire~3K0.84×
15Delaware~3K0.82×
16West Virginia~4K0.81×
17Maine~3K0.81×
18Idaho~5K0.80×
19Hawaii~4K0.80×
20Nebraska~5K0.79×
21New Mexico~5K0.78×
22Mississippi~7K0.77×
23Washington, District of Columbia~2K0.77×
24Texas~50K0.74×
25Arkansas~7K0.73×
26Connecticut~8K0.72×
27Kansas~6K0.72×
28Nevada~7K0.71×
29Iowa~7K0.71×
30New Jersey~20K0.69×
31Utah~7K0.69×
32Oklahoma~8K0.68×
33Alabama~10K0.65×
34New York~40K0.62×
35Washington~10K0.62×
36Wisconsin~10K0.60×
37South Carolina~10K0.60×
38Missouri~10K0.59×
39Indiana~10K0.58×
40Minnesota~10K0.58×
41North Carolina~20K0.57×
42Tennessee~10K0.56×
43Maryland~10K0.56×
44Virginia~10K0.55×
45Michigan~20K0.54×
46Ohio~20K0.50×
47Florida~30K0.49×
48Pennsylvania~20K0.49×
49Illinois~20K0.49×
50Georgia~20K0.48×
Fig. 06

Affinity by region

Affinity by region — Coffee Time, United States
0.48×1.00×14.20×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Coffee Time audience vs. the country average
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages29.55×
02Arabic coffeeFood & Beverages21.89×
03Bad SantaMovies & TV20.28×
04The Green MileMovies & TV20.00×
05JACOBSFood & Beverages20.00×
06Tim HortonSports15.59×
07Chiwetel EjioforMovies & TV12.20×
08Coffee roastingFood & Beverages11.68×
09EspressoFood & Beverages7.29×
10CappuccinoFood & Beverages7.06×
11Fair tradeBusiness & Career6.83×
12Krispy KremeFood & Beverages4.41×
13CaffeineFood & Beverages4.38×
14Dutch Bros. CoffeeFood & Beverages4.04×
15Non-alcoholic beverageFood & Beverages4.03×
16UniqloShopping3.73×
17Online food orderingFood & Beverages3.10×
18InnovationBusiness & Career2.43×
19Local foodFood & Beverages2.32×
20Do it yourself (DIY)Home & Garden1.91×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Coffee Time audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Coffee Time audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.80×
SustainabilityBALANCE1.77×
Design AffinityPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Coffee Time audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.70×
Social Media UsageJOY0.80×
Convenience OrientationPREMIUM0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Coffee audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Coffee Time over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/coffee-time-31604” · Methodology