Rascasse Audience Intelligence

Fenty Beauty Target Market in United States

Fenty Beauty has an estimated audience of 2.7M people in United States.

#41among Cosmetics in United States
#1236among brands in United States#183in Beauty & Wellness

The average Fenty Beauty fan in United States is 36.5 years old, more female, and lives primarily in California.

By number of fans, Fenty Beauty ranks #41 among the 185 objects in Cosmetics in United States — 1.4× the group median.

Its fans are 2.5 years older than the group average of 34.0.

Women make up 79.4% of the fan base, 1.7 percentage points fewer than the group average.

Compared with the other 184 objects in Cosmetics, Fenty Beauty fans stand out for their interest in BB cream, Kendall Jenner and Moisturizer.

Most fans live in California, New York, Texas.

Top affinities include Lip gloss, BB cream, Eyelash extensions, with strongest over-indexing on Lip gloss (10.6× the country average).

Demographically, the Fenty Beauty audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

The typical Fenty Beauty fan in United States is more female, around 36.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Lip gloss.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.7M
in United States
Gender
79.4%♀
20.6% male
Age
36.5
average years
Country rank
#11388
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Fenty Beauty

79.4% are female, 20.6% are male, average age 36.5.

Fig. 02

Gender split

79.4%
Female
20.6%
Male
Demographic split for Fenty Beauty audience in United States
MetricValue
Female79.4%
Male20.6%
Average age36.5
Estimated audience size2.7M
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Fenty Beauty audience in United States
Age bracketShare%
16-2430%
25-3421%
35-4417%
45-5417%
55+15%
Fig. 04

Worldwide distribution

34.5%

of the worldwide Fenty Beauty audience comes from United States.

Worldwide audience distribution share by country for Fenty Beauty
CountryShare
United States34.5%
United Kingdom9.4%
France5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Fenty Beauty customers by region in United States
#RegionReachAffinity×
01Maryland~100K1.90×
02Georgia~200K1.84×
03New York~300K1.55×
04Louisiana~60K1.50×
05Mississippi~30K1.45×
06New Jersey~100K1.40×
07Washington, District of Columbia~8K1.39×
08Delaware~10K1.37×
09Texas~200K1.33×
10Virginia~90K1.31×
11Alabama~50K1.31×
12North Carolina~100K1.30×
13California~400K1.24×
14Florida~200K1.24×
15Illinois~100K1.22×
16South Carolina~50K1.16×
17Connecticut~30K1.12×
18Nevada~30K1.11×
19Pennsylvania~100K1.08×
20Michigan~90K1.07×
21Tennessee~60K1.07×
22Arizona~70K1.06×
23Massachusetts~60K1.01×
24Arkansas~20K0.98×
25New Mexico~20K0.97×
26Rhode Island~8K0.97×
27Missouri~50K0.95×
28Ohio~90K0.94×
29Indiana~50K0.90×
30Oklahoma~30K0.88×
31Washington~50K0.87×
32Kentucky~30K0.86×
33Kansas~20K0.79×
34Colorado~40K0.78×
35Hawaii~9K0.78×
36Minnesota~40K0.77×
37Nebraska~10K0.76×
38Alaska~4K0.75×
39Oregon~30K0.74×
40North Dakota~5K0.74×
41Wisconsin~30K0.73×
42West Virginia~10K0.70×
43Utah~20K0.68×
44South Dakota~5K0.67×
45New Hampshire~7K0.65×
46Idaho~10K0.64×
47Iowa~20K0.63×
48Montana~6K0.63×
49Vermont~3K0.62×
50Maine~7K0.60×
Fig. 06

Affinity by region

Affinity by region — Fenty Beauty, United States
0.60×1.00×1.90×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Fenty Beauty audience vs. the country average
#·InterestCategoryAffinity×
01Lip glossBeauty & Wellness10.60×
02BB creamBeauty & Wellness8.50×
03Eyelash extensionsBeauty & Wellness4.34×
04MascaraBeauty & Wellness4.31×
05Kendall JennerFashion & Accessoires4.08×
06MoisturizerHome & Garden4.03×
07Eye linerBeauty & Wellness4.03×
08Eye shadowBeauty & Wellness3.80×
09Natural foodsFood & Beverages3.63×
10ULTA BeautyBeauty & Wellness3.16×
11Natural skin careBeauty & Wellness3.16×
12CVS PharmacyShopping2.73×
13Personal careHealth2.43×
14WalgreensShopping2.35×
15Skin careBeauty & Wellness2.11×
16Louis VuittonFashion & Accessoires2.10×
17SephoraShopping2.09×
18Do it yourself (DIY)Home & Garden1.83×
19Target CorporationShopping1.77×
20TikTokInternet & Social Media1.76×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Fenty Beauty audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Fenty Beauty audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.58×
IndulgenceJOY1.56×
ExtroversionTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Fenty Beauty audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
TraditionCONSERVATISM0.89×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cosmetics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Fenty Beauty over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/fenty-beauty-10004188” · Methodology