Rascasse Audience Intelligence

Harvard Business Review Audience Demographics in United States

Harvard Business Review has an estimated audience of 3.2M people in United States.

#4among Business news in United States
#283among websites & media in United States
#866in Business & Career

The average Harvard Business Review fan in United States is 37.3 years old, balanced, and lives primarily in California.

By number of fans, Harvard Business Review ranks #4 among the 27 objects in Business news in United States — 670.4× the group median.

Its fans are 1.3 years younger than the group average of 38.6.

Women make up 50.4% of the fan base, 3.6 percentage points more than the group average.

Compared with the other 26 objects in Business news, Harvard Business Review fans stand out for their interest in McKinsey & Company, BlackRock and UBS.

Most fans live in California, New York, Texas.

Top affinities include McKinsey & Company, BlackRock, UBS, with strongest over-indexing on McKinsey & Company (35.66× the country average).

Demographically, the Harvard Business Review audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

The typical Harvard Business Review fan in United States is balanced, around 37.3 years old, with strong Career Orientation tendencies and a notable affinity for McKinsey & Company.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.2M
in United States
Gender
50.4%♀
49.6% male
Age
37.3
average years
Country rank
#10088
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Harvard Business Review

50.4% are female, 49.6% are male, average age 37.3.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Harvard Business Review audience in United States
MetricValue
Female50.4%
Male49.6%
Average age37.3
Estimated audience size3.2M
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Harvard Business Review audience in United States
Age bracketShare%
16-2423%
25-3424%
35-4421%
45-5418%
55+14%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Harvard Business Review audience comes from United States.

Worldwide audience distribution share by country for Harvard Business Review
CountryShare
United States30.9%
India8.7%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Harvard Business Review fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K3.24×
02Massachusetts~100K1.98×
03Virginia~100K1.38×
04New York~300K1.37×
05Connecticut~50K1.37×
06Rhode Island~10K1.37×
07Vermont~8K1.30×
08Maryland~70K1.27×
09Colorado~70K1.24×
10Utah~40K1.24×
11Illinois~100K1.20×
12Minnesota~60K1.14×
13Washington~80K1.13×
14Wisconsin~60K1.13×
15New Jersey~100K1.10×
16New Hampshire~10K1.08×
17California~400K1.07×
18Pennsylvania~100K1.05×
19Oregon~40K1.02×
20Delaware~9K1.01×
21Kansas~30K1.00×
22Nebraska~20K1.00×
23Maine~10K0.98×
24Indiana~60K0.97×
25Iowa~30K0.94×
26Georgia~100K0.92×
27Idaho~20K0.90×
28Montana~9K0.90×
29Missouri~50K0.89×
30Alaska~6K0.89×
31Ohio~100K0.88×
32North Carolina~90K0.88×
33Michigan~80K0.86×
34South Carolina~40K0.85×
35Hawaii~10K0.85×
36Texas~200K0.84×
37Tennessee~60K0.83×
38North Dakota~6K0.80×
39South Dakota~7K0.79×
40Kentucky~30K0.77×
41Arkansas~20K0.77×
42Arizona~50K0.75×
43Florida~100K0.73×
44Louisiana~30K0.72×
45New Mexico~10K0.71×
46West Virginia~10K0.71×
47Oklahoma~30K0.70×
48Nevada~20K0.70×
49Alabama~30K0.67×
50Mississippi~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Harvard Business Review, United States
0.66×1.00×3.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Harvard Business Review audience vs. the country average
#·InterestCategoryAffinity×
01McKinsey & CompanyBusiness & Career35.66×
02BlackRockBusiness & Career33.24×
03UBSBusiness & Career29.55×
04Asset managementBusiness & Career26.14×
05Morgan StanleyBusiness & Career24.95×
06World BankPolitics & Society23.41×
07Financial TimesNews22.98×
08BloombergBusiness & Career19.05×
09WSJ.Business & Career16.87×
10Bank of AmericaBusiness & Career15.94×
11IBMTechnology & Electronics14.88×
12New York Stock ExchangeBusiness & Career14.47×
13ReutersNews14.03×
14Investment managementBusiness & Career13.04×
15Investment bankingBusiness & Career12.93×
16Money (magazine)Business & Career12.60×
17TheBlazeMovies & TV11.66×
18MarketWatchBusiness & Career10.76×
19Wired (magazine)Technology & Electronics8.33×
20ManhattanTravel & Leisure7.09×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Harvard Business Review audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Harvard Business Review audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.41×
Early Adopter MentalityPOWER2.30×
Risk AppetiteTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Harvard Business Review audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
TraditionCONSERVATISM0.87×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Harvard Business Review over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/harvard-business-review-8168” · Methodology