Rascasse Audience Intelligence

Santander Bank Target Market in United States

Santander Bank has an estimated audience of 2.8M people in United States.

#22among Bank in United States
#1202among brands in United States#907in Business & Career

The average Santander Bank fan in United States is 42.0 years old, balanced, and lives primarily in Massachusetts.

By number of fans, Santander Bank ranks #22 among the 611 objects in Bank in United States — 4.0× the group median.

Its fans are 1.5 years older than the group average of 40.5.

Women make up 53.6% of the fan base, 4.7 percentage points more than the group average.

Most fans live in Massachusetts, Pennsylvania, New Jersey.

Category: Business & Career · Type: Brand · Subtype: Bank

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.8M
in United States
Gender
53.6%♀
46.4% male
Age
42.0
average years
Country rank
#10907
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Santander Bank

53.6% are female, 46.4% are male, average age 42.0.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Santander Bank audience in United States
MetricValue
Female53.6%
Male46.4%
Average age42.0
Estimated audience size2.8M
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Santander Bank audience in United States
Age bracketShare%
16-2420%
25-3416%
35-4415%
45-5419%
55+30%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Santander Bank audience comes from United States.

Worldwide audience distribution share by country for Santander Bank
CountryShare
United Kingdom29.4%
United States28.8%
Germany13.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Santander Bank customers by region in United States
#RegionReachAffinity×
01Rhode Island~100K12.78×
02Massachusetts~600K9.68×
03New Jersey~400K5.85×
04New Hampshire~60K5.55×
05Pennsylvania~500K4.23×
06Connecticut~90K3.16×
07New York~300K1.79×
08Delaware~10K1.46×
09Maine~6K0.52×
10Vermont~2K0.47×
11Alaska~2K0.38×
12Wyoming~2K0.38×
13South Dakota~3K0.36×
14North Dakota~2K0.36×
15Florida~60K0.31×
16Montana~3K0.31×
17West Virginia~4K0.27×
18Maryland~10K0.25×
19South Carolina~10K0.25×
20Idaho~4K0.25×
21Hawaii~3K0.25×
22Virginia~20K0.24×
23New Mexico~4K0.23×
24Mississippi~5K0.22×
25Nebraska~4K0.22×
26North Carolina~20K0.21×
27Arkansas~5K0.21×
28Nevada~5K0.19×
29Iowa~5K0.19×
30Kansas~5K0.19×
31Georgia~20K0.18×
32Louisiana~7K0.18×
33Kentucky~7K0.18×
34Oklahoma~6K0.18×
35Texas~30K0.17×
36Oregon~6K0.17×
37Utah~5K0.17×
38Tennessee~9K0.16×
39Alabama~7K0.16×
40Ohio~10K0.15×
41Arizona~10K0.15×
42Indiana~8K0.15×
43Missouri~8K0.15×
44Colorado~7K0.15×
45California~40K0.14×
46Michigan~10K0.14×
47Wisconsin~7K0.14×
48Minnesota~6K0.13×
49Illinois~10K0.12×
50Washington~8K0.12×
Fig. 06

Affinity by region

Affinity by region — Santander Bank, United States
0.12×1.00×12.78×
Appendix

Explore more audiences

More Bank audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Santander Bank over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/santander-bank-127258” · Methodology