Rascasse Audience Intelligence

LinkedIn Audience Demographics in United States

LinkedIn has an estimated audience of 14.5M people in United States.

#13among Social media in United States
#59among websites & media in United States
#41in Internet & Social Media

The average LinkedIn fan in United States is 42.4 years old, balanced, and lives primarily in California.

By number of fans, LinkedIn ranks #13 among the 36 objects in Social media in United States — 4.9× the group median.

Its fans are 4.6 years older than the group average of 37.8.

Women make up 50.9% of the fan base, 6.1 percentage points fewer than the group average.

Compared with the other 35 objects in Social media, LinkedIn fans stand out for their interest in Biofuel, Professional network service and SQL.

Interest is seasonal: April, May and June account for 57% of the year's searches, August is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Biofuel, Professional network service, SQL, with strongest over-indexing on Biofuel (32.83× the country average).

Demographically, the LinkedIn audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Need for Security.

The typical LinkedIn fan in United States is balanced, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Biofuel.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
14.5M
in United States
Gender
50.9%♀
49.1% male
Age
42.4
average years
Country rank
#2377
among all objects in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of LinkedIn

50.9% are female, 49.1% are male, average age 42.4.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for LinkedIn audience in United States
MetricValue
Female50.9%
Male49.1%
Average age42.4
Estimated audience size14.5M
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the LinkedIn audience in United States
Age bracketShare%
16-2414%
25-3418%
35-4420%
45-5423%
55+25%
Fig. 04

Worldwide distribution

6.0%

of the worldwide LinkedIn audience comes from United States.

Worldwide audience distribution share by country for LinkedIn
CountryShare
China37.9%
United States6.0%
India2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

LinkedIn fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K2.02×
02Massachusetts~500K1.76×
03Oregon~300K1.49×
04Colorado~300K1.36×
05Connecticut~200K1.35×
06New Jersey~500K1.32×
07Virginia~500K1.30×
08New Hampshire~70K1.30×
09New York~1M1.27×
10Illinois~700K1.27×
11California~2M1.25×
12Maryland~300K1.19×
13Rhode Island~50K1.19×
14Washington~400K1.17×
15North Carolina~500K1.13×
16Minnesota~300K1.13×
17Georgia~500K1.12×
18Utah~200K1.12×
19Pennsylvania~600K1.11×
20Texas~1M1.10×
21Wisconsin~300K1.09×
22Ohio~500K1.03×
23Michigan~400K1.02×
24Florida~900K1.00×
25Arizona~300K0.99×
26Missouri~300K0.99×
27Indiana~300K0.97×
28Delaware~40K0.96×
29Tennessee~300K0.95×
30Kansas~100K0.92×
31Vermont~30K0.91×
32Idaho~70K0.89×
33South Carolina~200K0.88×
34Nebraska~80K0.88×
35Maine~50K0.87×
36Iowa~100K0.85×
37Louisiana~200K0.81×
38Nevada~100K0.79×
39Arkansas~100K0.79×
40Alabama~200K0.75×
41Montana~30K0.73×
42Kentucky~100K0.71×
43North Dakota~20K0.70×
44Oklahoma~100K0.69×
45South Dakota~20K0.64×
46Hawaii~40K0.59×
47New Mexico~50K0.57×
48Alaska~20K0.57×
49Mississippi~70K0.55×
50West Virginia~40K0.52×
Fig. 06

Affinity by region

Affinity by region — LinkedIn, United States
0.52×1.00×2.02×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the LinkedIn audience vs. the country average
#·InterestCategoryAffinity×
01BiofuelCars & Mobility32.83×
02Professional network serviceTechnology & Electronics20.36×
03SQLTechnology & Electronics12.04×
04RecruitmentBusiness & Career8.03×
05Financial technologyBusiness & Career8.01×
06Node.jsTechnology & Electronics7.95×
07Investment strategyBusiness & Career7.42×
08GitHubInternet & Social Media7.08×
09Self-confidenceHealth6.52×
10Google DocsInternet & Social Media6.36×
11GmailInternet & Social Media6.32×
12Google DriveTechnology & Electronics5.09×
13GeminiTechnology & Electronics5.03×
14TrainingSports2.89×
15MoneyBusiness & Career2.83×
16Mobile phonesTechnology & Electronics2.72×
17Android (operating system)Technology & Electronics2.63×
18Mobile appTechnology & Electronics2.35×
19U.S. stateTravel & Leisure2.30×
20CleverMusic & Radio1.97×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the LinkedIn audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the LinkedIn audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.05×
Need for SecurityCONSERVATISM2.50×
Healthy LifestyleBALANCE1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the LinkedIn audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
CreativityOPEN0.94×
Design AffinityPREMIUM1.07×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in LinkedIn over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/linkedin-9272” · Methodology