Rascasse Audience Intelligence

Oktoberfest Audience in United States

Oktoberfest has an estimated audience of 2.8M people in United States.

#2among Volksfest in United States
#138among events in United States#885in Travel & Leisure

The average Oktoberfest fan in United States is 39.3 years old, balanced, and lives primarily in California.

By number of fans, Oktoberfest ranks #2 among the 75 objects in Volksfest in United States — 7,757.1× the group median.

Its fans are 2.4 years younger than the group average of 41.7.

Women make up 50.2% of the fan base, 4.9 percentage points fewer than the group average.

Compared with the other 74 objects in Volksfest, Oktoberfest fans stand out for their interest in Serial (podcast), Culture of the United Kingdom and Kwik Trip.

Interest is seasonal: August, September and October account for 75% of the year's searches, December is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Mainfest, Serial (podcast), Beer festival, with strongest over-indexing on Mainfest (7.53× the country average).

Demographically, the Oktoberfest audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Tradition.

The typical Oktoberfest fan in United States is balanced, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for Mainfest.

Category: Travel & Leisure · Type: Event · Subtype: Volksfest

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.8M
in United States
Gender
50.2%♀
49.8% male
Age
39.3
average years
Country rank
#10885
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Oktoberfest fans

50.2% are female, 49.8% are male, average age 39.3.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Oktoberfest audience in United States
MetricValue
Female50.2%
Male49.8%
Average age39.3
Estimated audience size2.8M
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Oktoberfest audience in United States
Age bracketShare%
16-2418%
25-3422%
35-4422%
45-5423%
55+16%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Oktoberfest audience comes from United States.

Worldwide audience distribution share by country for Oktoberfest
CountryShare
United States22.1%
Germany19.6%
Italy8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Oktoberfest fans by region: top regions in United States
#RegionReachAffinity×
01Utah~80K2.92×
02Oklahoma~80K2.42×
03Wisconsin~70K1.45×
04Oregon~50K1.42×
05California~400K1.36×
06Ohio~100K1.29×
07Colorado~60K1.29×
08Delaware~10K1.26×
09Illinois~100K1.14×
10Missouri~60K1.13×
11Washington, District of Columbia~6K1.12×
12Washington~70K1.09×
13Minnesota~50K1.09×
14Arizona~70K1.07×
15Pennsylvania~100K1.05×
16Massachusetts~60K1.05×
17Idaho~20K1.02×
18New York~200K1.01×
19Texas~200K1.00×
20Iowa~30K1.00×
21New Jersey~80K0.98×
22Virginia~70K0.97×
23Alaska~6K0.96×
24Kentucky~30K0.94×
25Kansas~20K0.94×
26Tennessee~50K0.89×
27Alabama~40K0.88×
28Florida~200K0.86×
29North Carolina~80K0.86×
30Nebraska~10K0.86×
31New Hampshire~9K0.86×
32Rhode Island~8K0.86×
33Maryland~40K0.85×
34Connecticut~30K0.85×
35Vermont~5K0.85×
36Montana~8K0.84×
37Indiana~50K0.83×
38Nevada~20K0.83×
39South Carolina~40K0.81×
40Louisiana~30K0.81×
41North Dakota~5K0.79×
42Georgia~70K0.76×
43Hawaii~9K0.75×
44Michigan~60K0.73×
45South Dakota~5K0.72×
46Maine~8K0.71×
47New Mexico~10K0.66×
48Arkansas~20K0.65×
49Mississippi~20K0.62×
50West Virginia~9K0.59×
Fig. 06

Affinity by region

Affinity by region — Oktoberfest, United States
0.59×1.00×2.92×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Oktoberfest audience vs. the country average
#·InterestCategoryAffinity×
01MainfestTravel & Leisure7.53×
02Serial (podcast)Music & Radio5.79×
03Beer festivalFood & Beverages4.90×
04Culture of the United KingdomPolitics & Society4.48×
05Kwik TripShopping4.23×
06CiderFood & Beverages3.89×
07Total Wine & MoreFood & Beverages3.33×
08WineryFood & Beverages2.66×
09VineyardFood & Beverages2.56×
10BreweryFood & Beverages2.49×
11Farmers' marketFood & Beverages1.99×
12Take-outFood & Beverages1.94×
13BrewingFood & Beverages1.88×
14Trader Joe'sShopping1.85×
15Rock musicMusic & Radio1.84×
16LodgingTravel & Leisure1.83×
17AldiShopping1.57×
18ResortTravel & Leisure1.52×
19Texas RoadhouseFood & Beverages1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Oktoberfest audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Oktoberfest audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.82×
TraditionCONSERVATISM1.54×
Sports ActivityPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Oktoberfest audience vs. the country average · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.02×
Quality AwarenessPREMIUM1.05×
Healthy LifestyleBALANCE1.06×
0×1.00× baseline2×
Appendix

Explore more audiences

See Oktoberfest audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Oktoberfest over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/oktoberfest-5706” · Methodology