Rascasse Audience Intelligence

Facebook Audience Demographics in United States

Facebook has an estimated audience of 68,103,833 people in United States.

#5among Social media in United States
#7among Website / Newspaper / Magazine in United States
#8in Internet & Social Media

The average Facebook fan in United States is 41.5 years old, balanced, and lives primarily in California.

By number of fans, Facebook ranks #5 among the 36 objects in Social media in United States — 23.2× the group median.

Its fans are 3.7 years older than the group average of 37.8.

Women make up 52.3% of the fan base, 4.7 percentage points fewer than the group average.

Compared with the other 35 objects in Social media, Facebook fans stand out for their interest in FaFaFa Slots, House of Fun - Slot Machines and Microsoft Solitaire.

Most fans live in California, Florida, Texas.

Top affinities include FaFaFa Slots, House of Fun - Slot Machines, Microsoft Solitaire, with strongest over-indexing on FaFaFa Slots (1.64× the country average).

The typical Facebook fan in United States is balanced, around 41.5 years old, with a notable affinity for FaFaFa Slots.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
68.1M
in United States
Gender
52.3%♀
47.7% male
Age
41.5
average years
Country rank
#205
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Facebook

52.3% are female, 47.7% are male, average age 41.5.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Facebook audience in United States
MetricValue
Female52.3%
Male47.7%
Average age41.5
Estimated audience size68,103,833
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Facebook audience in United States
Age bracketShare%
16-2418%
25-3417%
35-4418%
45-5421%
55+25%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Facebook audience comes from United States.

Worldwide audience distribution share by country for Facebook
CountryShare
United States13.6%
China5.0%
Japan2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Facebook fans by region: top regions in United States
#RegionReachAffinity×
01Maine~400K1.55×
02Iowa~900K1.39×
03Montana~300K1.35×
04Wisconsin~1.5M1.31×
05Wyoming~200K1.30×
06West Virginia~500K1.28×
07New Hampshire~300K1.27×
08South Dakota~200K1.27×
09North Dakota~200K1.25×
10Vermont~200K1.22×
11Ohio~3M1.16×
12Nebraska~500K1.16×
13Michigan~2.5M1.15×
14Idaho~400K1.15×
15Alabama~1M1.13×
16Tennessee~1.5M1.09×
17Kentucky~1M1.09×
18Missouri~1.5M1.08×
19Minnesota~1M1.06×
20Alaska~200K1.06×
21Indiana~1.5M1.05×
22Pennsylvania~3M1.04×
23Mississippi~600K1.04×
24Kansas~600K1.04×
25New Mexico~400K1.04×
26Oklahoma~800K1.03×
27Arkansas~600K1.03×
28South Carolina~1M1.02×
29Oregon~900K1.01×
30North Carolina~2M0.99×
31Louisiana~900K0.95×
32Rhode Island~200K0.95×
33Washington~1.5M0.88×
34Illinois~2.5M0.87×
35Georgia~2M0.87×
36Virginia~1.5M0.87×
37Massachusetts~1M0.87×
38Connecticut~600K0.87×
39Delaware~200K0.87×
40Colorado~1M0.85×
41Utah~500K0.82×
42Maryland~1M0.81×
43Florida~3.5M0.79×
44Arizona~1M0.79×
45New Jersey~1.5M0.73×
46Texas~3.5M0.71×
47New York~3M0.69×
48Nevada~400K0.66×
49California~5M0.59×
50Hawaii~200K0.54×
Fig. 06

Affinity by region

Affinity by region — Facebook, United States
0.54×1.00×1.55×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Facebook audience vs. the country average
#·InterestCategoryAffinity×
01FaFaFa SlotsGames1.64×
02House of Fun - Slot MachinesGames1.60×
03Microsoft SolitaireGames1.55×
04Alpha Omicron PiBusiness & Career1.55×
05Kappa Alpha ThetaBusiness & Career1.53×
06Kappa Kappa GammaBusiness & Career1.53×
07Zeta Tau AlphaBusiness & Career1.53×
08MedigapPolitics & Society1.52×
09Grand Turk IslandTravel & Leisure1.52×
10University of North DakotaBusiness & Career1.52×
11DePauw UniversityBusiness & Career1.52×
12Pi Beta PhiBusiness & Career1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Facebook audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Facebook audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.84×
MindfulnessBALANCE0.83×
CreativityOPEN0.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Facebook audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Career OrientationPOWER0.64×
IndulgenceJOY0.65×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Facebook over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/facebook-1” · Methodology