Rascasse Audience Intelligence

Polymarket Audience Demographics in United States

Polymarket has an estimated audience of 15.5M people in United States.

#56among websites & media in United States
#236in Business & Career

Polymarket has an estimated audience of 15.5M people in United States. 40.1% are female, 59.9% are male, average age 39.9. Top affinities: Cryptocurrency, Coinbase, Intersport, Ethereum, Bitcoin.

Interest is seasonal: January, October and November account for 54% of the year's searches, May is the quietest month.

Top affinities include Intersport, Les Échos, Casemiro, with strongest over-indexing on Intersport (76.12× the country average).

Demographically, the Polymarket audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

The typical Polymarket fan in United States is more male, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for Intersport.

Category: Business & Career · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
15.5M
in United States
Gender
40.1%♀
59.9% male
Age
39.9
average years
Country rank
#2208
among all objects in United States
Fig. 01

Search interest · 12-month trend

+398%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Polymarket

40.1% are female, 59.9% are male, average age 39.9.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Polymarket audience in United States
MetricValue
Female40.1%
Male59.9%
Average age39.9
Estimated audience size15.5M
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Polymarket audience in United States
Age bracketShare%
16-2422%
25-3418%
35-4419%
45-5420%
55+22%
Fig. 04

Worldwide distribution

32.6%

of the worldwide Polymarket audience comes from United States.

Worldwide audience distribution share by country for Polymarket
CountryShare
United States32.6%
Canada8.7%
Germany8.6%
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Polymarket audience vs. the country average
#·InterestCategoryAffinity×
01IntersportShopping76.12×
02Les ÉchosNews72.18×
03CasemiroSports20.00×
04Norwich City F.C.Sports20.00×
05CryptocurrencyTechnology & Electronics18.34×
06EthereumBusiness & Career18.26×
07LG TVTechnology & Electronics16.58×
08LitecoinBusiness & Career15.45×
09Block chain (database)Technology & Electronics13.31×
10Day traderBusiness & Career11.33×
11CoinbaseBusiness & Career10.25×
12BitcoinBusiness & Career8.73×
13Asset managementBusiness & Career4.18×
14Stock marketBusiness & Career3.21×
15LinuxTechnology & Electronics3.02×
16InnovationBusiness & Career2.58×
17XInternet & Social Media1.66×
18PowerballGames1.63×
19Capital OneBusiness & Career1.60×
20Wells FargoBusiness & Career1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Polymarket audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Polymarket audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.64×
Career OrientationPOWER2.31×
PatriotismCONSERVATISM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Polymarket audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
CreativityOPEN0.88×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Business & Career audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Polymarket over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/polymarket-10023640” · Methodology