Rascasse Audience Intelligence

Porsche Target Market in United States

Porsche has an estimated audience of 16,370,525 people in United States.

#8among Car manufacturer in United States#210among Brand in United States#71in Cars & Mobility

The average Porsche fan in United States is 37.4 years old, more male, and lives primarily in California.

By number of fans, Porsche ranks #8 among the 120 objects in Car manufacturer in United States — 37.9× the group median.

Its fans are 2.3 years younger than the group average of 39.7.

Women make up 28.1% of the fan base, 3.0 percentage points fewer than the group average.

Compared with the other 119 objects in Car manufacturer, Porsche fans stand out for their interest in Supercar, Lamborghini and Vintage car.

Most fans live in California, Florida, Texas.

Top affinities include Carcare, Supercar, Lamborghini, with strongest over-indexing on Carcare (4.13× the country average).

Demographically, the Porsche audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

The typical Porsche fan in United States is more male, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Carcare.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
16.4M
in United States
Gender
28.1%♀
71.9% male
Age
37.4
average years
Country rank
#2078
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Porsche

28.1% are female, 71.9% are male, average age 37.4.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Porsche audience in United States
MetricValue
Female28.1%
Male71.9%
Average age37.4
Estimated audience size16,370,525
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Porsche audience in United States
Age bracketShare%
16-2428%
25-3420%
35-4418%
45-5417%
55+17%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Porsche audience comes from United States.

Worldwide audience distribution share by country for Porsche
CountryShare
United States15.4%
Germany7.5%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Porsche customers by region in United States
#RegionReachAffinity×
01California~3M1.61×
02Florida~1.5M1.48×
03Georgia~800K1.47×
04New Jersey~600K1.40×
05Texas~1.5M1.39×
06Connecticut~200K1.30×
07Washington~500K1.26×
08Utah~200K1.25×
09Nevada~200K1.25×
10New York~1M1.23×
11Arizona~500K1.22×
12Virginia~500K1.15×
13Maryland~300K1.14×
14Illinois~700K1.13×
15Colorado~300K1.11×
16Massachusetts~400K1.09×
17Washington, District of Columbia~40K1.07×
18Pennsylvania~700K1.02×
19North Carolina~500K1.01×
20Hawaii~70K1.01×
21South Carolina~300K0.99×
22Louisiana~200K0.98×
23Oregon~200K0.98×
24Idaho~90K0.97×
25Tennessee~300K0.96×
26Alabama~200K0.96×
27New Mexico~100K0.96×
28Michigan~500K0.95×
29New Hampshire~60K0.95×
30Oklahoma~200K0.94×
31Rhode Island~50K0.92×
32Arkansas~100K0.91×
33Ohio~500K0.90×
34Delaware~40K0.90×
35Missouri~300K0.89×
36Indiana~300K0.88×
37Kansas~100K0.87×
38Minnesota~200K0.85×
39Wisconsin~200K0.83×
40Nebraska~80K0.83×
41Kentucky~200K0.81×
42Iowa~100K0.77×
43Mississippi~100K0.76×
44Alaska~30K0.76×
45Montana~40K0.74×
46North Dakota~30K0.73×
47West Virginia~60K0.71×
48Vermont~20K0.71×
49Maine~50K0.70×
50South Dakota~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Porsche, United States
0.68×1.00×1.61×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Porsche audience vs. the country average
#·InterestCategoryAffinity×
01CarcareCars & Mobility4.13×
02SupercarCars & Mobility4.06×
03LamborghiniCars & Mobility3.90×
04PolishingHome & Garden3.86×
05Vintage carCars & Mobility3.48×
06Car classificationCars & Mobility3.31×
07AudiCars & Mobility3.14×
08Mercedes-BenzCars & Mobility2.85×
09BMWCars & Mobility2.84×
10Formula OneSports2.66×
11BusCars & Mobility2.61×
12Motorcycle racingCars & Mobility2.47×
13Commercial vehicleCars & Mobility2.36×
14TwitchGames2.19×
15EngineCars & Mobility2.09×
16StreetwearFashion & Accessoires1.97×
17Motor vehicleCars & Mobility1.65×
18SUVsCars & Mobility1.61×
19AutomobilesCars & Mobility1.58×
20AutoZoneCars & Mobility1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Porsche audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Porsche audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.48×
Luxury OrientationPREMIUM1.46×
Design AffinityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Porsche audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.61×
Convenience OrientationPREMIUM0.74×
Price SensitivityPREMIUM0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United States

Related rankings

See Porsche audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Porsche over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/porsche-6838” · Methodology