Rascasse Audience Intelligence

Chime Target Market in United States

Chime has an estimated audience of 10,892,222 people in United States.

#7among Bank in United States
#344among Brand in United States#329in Business & Career

The average Chime fan in United States is 43.3 years old, balanced, and lives primarily in California.

By number of fans, Chime ranks #7 among the 611 objects in Bank in United States — 15.8× the group median.

Its fans are 2.8 years older than the group average of 40.5.

Most fans live in California, Texas, Florida.

Category: Business & Career · Type: Brand · Subtype: Bank

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10.9M
in United States
Gender
49.9%♀
50.1% male
Age
43.3
average years
Country rank
#3236
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Chime

49.9% are female, 50.1% are male, average age 43.3.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Chime audience in United States
MetricValue
Female49.9%
Male50.1%
Average age43.3
Estimated audience size10,892,222
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Chime audience in United States
Age bracketShare%
16-2413%
25-3417%
35-4419%
45-5422%
55+29%
Fig. 04

Worldwide distribution

100.0%

of the worldwide Chime audience comes from United States.

Worldwide audience distribution share by country for Chime
CountryShare
United States100.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chime customers by region in United States
#RegionReachAffinity×
01Louisiana~500K3.16×
02Mississippi~200K2.35×
03Alabama~300K1.72×
04Arkansas~200K1.67×
05Oklahoma~200K1.55×
06Georgia~500K1.46×
07Kentucky~200K1.46×
08West Virginia~80K1.39×
09South Carolina~200K1.37×
10Missouri~300K1.30×
11Tennessee~300K1.29×
12Indiana~300K1.22×
13Virginia~300K1.17×
14Nevada~100K1.15×
15Ohio~400K1.13×
16Kansas~100K1.09×
17North Carolina~400K1.06×
18Michigan~300K1.01×
19Texas~700K1.00×
20New Mexico~70K0.98×
21Maryland~200K0.95×
22Florida~700K0.94×
23Delaware~30K0.94×
24Pennsylvania~400K0.91×
25Arizona~200K0.91×
26Illinois~400K0.86×
27Iowa~90K0.84×
28Nebraska~50K0.83×
29North Dakota~20K0.81×
30Alaska~20K0.80×
31Wisconsin~200K0.79×
32Colorado~100K0.77×
33Washington, District of Columbia~20K0.75×
34South Dakota~20K0.74×
35Minnesota~100K0.72×
36New York~500K0.71×
37Oregon~100K0.71×
38Connecticut~80K0.71×
39Wyoming~10K0.71×
40Montana~20K0.68×
41California~900K0.66×
42Rhode Island~20K0.65×
43Washington~200K0.64×
44New Jersey~200K0.63×
45Idaho~40K0.62×
46Hawaii~30K0.58×
47Maine~30K0.58×
48Utah~60K0.57×
49Massachusetts~100K0.54×
50New Hampshire~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Chime, United States
0.54×1.00×3.16×
Appendix

Explore more audiences

More Bank audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chime over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/chime-10136388” · Methodology