Rascasse Audience Intelligence

Serena Williams Audience in United States

Serena Williams has an estimated audience of 9.7M people in United States.

#2among Tennis in United States
#231among people in United States#304in Sports

The average Serena Williams fan in United States is 40.8 years old, more female, and lives primarily in California.

By number of fans, Serena Williams ranks #2 among the 430 objects in Tennis in United States — 10.4× the group median.

Its fans are 1.8 years older than the group average of 39.0.

Women make up 57.5% of the fan base, 17.4 percentage points more than the group average.

Compared with the other 429 objects in Tennis, Serena Williams fans stand out for their interest in Serena & Lily, Sasha Obama. and Beauty.

Interest is seasonal: February, August and September account for 42% of the year's searches, October is the quietest month.

Most fans live in California, Florida, New York.

Top affinities include Roland Garros, Chris Evert, Novak Djokovic, with strongest over-indexing on Roland Garros (31.63× the country average).

Demographically, the Serena Williams audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

The typical Serena Williams fan in United States is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Roland Garros.

Category: Sports · Type: Person · Subtype: Tennis

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.7M
in United States
Gender
57.5%♀
42.5% male
Age
40.8
average years
Country rank
#3722
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Serena Williams fans

57.5% are female, 42.5% are male, average age 40.8.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Serena Williams audience in United States
MetricValue
Female57.5%
Male42.5%
Average age40.8
Estimated audience size9.7M
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Serena Williams audience in United States
Age bracketShare%
16-2418%
25-3418%
35-4419%
45-5422%
55+22%
Fig. 04

Worldwide distribution

35.4%

of the worldwide Serena Williams audience comes from United States.

Worldwide audience distribution share by country for Serena Williams
CountryShare
United States35.4%
United Kingdom8.0%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Serena Williams fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~500K1.57×
02Washington, District of Columbia~30K1.57×
03Maryland~300K1.48×
04Mississippi~100K1.38×
05Louisiana~200K1.36×
06North Carolina~400K1.31×
07New York~800K1.29×
08South Carolina~200K1.27×
09Florida~800K1.25×
10Delaware~40K1.25×
11New Jersey~300K1.24×
12Virginia~300K1.24×
13Connecticut~100K1.17×
14Michigan~300K1.14×
15Illinois~400K1.13×
16Massachusetts~200K1.12×
17Texas~700K1.09×
18Alabama~200K1.09×
19California~1M1.08×
20Pennsylvania~400K1.08×
21Ohio~400K1.03×
22Tennessee~200K1.02×
23Missouri~200K1.02×
24Rhode Island~30K0.99×
25Arkansas~80K0.98×
26Indiana~200K0.96×
27Nevada~90K0.96×
28Kentucky~100K0.95×
29Oklahoma~100K0.95×
30Washington~200K0.93×
31Minnesota~100K0.91×
32Kansas~80K0.91×
33Hawaii~40K0.88×
34Oregon~100K0.86×
35Wisconsin~100K0.84×
36Colorado~100K0.84×
37Nebraska~50K0.83×
38New Mexico~50K0.82×
39Vermont~10K0.81×
40Iowa~70K0.80×
41Maine~30K0.80×
42New Hampshire~30K0.80×
43West Virginia~40K0.79×
44North Dakota~20K0.77×
45Utah~70K0.74×
46Idaho~40K0.74×
47Montana~20K0.74×
48Arizona~200K0.71×
49South Dakota~20K0.71×
50Alaska~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Serena Williams, United States
0.56×1.00×1.57×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Serena Williams audience vs. the country average
#·InterestCategoryAffinity×
01Roland GarrosSports31.63×
02Chris EvertSports22.80×
03Novak DjokovicSports21.22×
04Monica SelesSports19.56×
05Steffi GrafSports19.34×
06Rafael NadalSports18.96×
07Australian OpenSports17.38×
08Serena & LilyHome & Garden17.33×
09Andre AgassiSports16.87×
10Coco GauffSports15.87×
11The Championships, WimbledonSports14.96×
12Tennis ChannelSports13.72×
13Roger FedererSports12.85×
14Naomi OsakaSports11.76×
15Elena RybakinaSports11.15×
16Women's Tennis AssociationSports10.68×
17Jannik SinnerSports8.23×
18Carlos AlcarazSports6.96×
19Sasha Obama.Politics & Society5.52×
20BeautyBeauty & Wellness1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Serena Williams audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Serena Williams audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.78×
Quality AwarenessPREMIUM1.45×
IndulgenceJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Serena Williams audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
ExtroversionTHRILL0.76×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Tennis audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Serena Williams over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/serena-williams-14052” · Methodology