Rascasse Audience Intelligence

Massimo Dutti Target Market in United States

Massimo Dutti has an estimated audience of 964,446 people in United States.

#3among Mainstream fashion shop in United States
#2658among Brand in United States#387in Shopping

The average Massimo Dutti fan in United States is 34.9 years old, more female, and lives primarily in California.

By number of fans, Massimo Dutti ranks #3 among the 5 objects in Mainstream fashion shop in United States.

Its fans are 0.6 years older than the group average of 34.3.

Women make up 68.3% of the fan base, 4.6 percentage points fewer than the group average.

Compared with the other 4 objects in Mainstream fashion shop, Massimo Dutti fans stand out for their interest in Weekend Max Mara, LE BHV MARAIS and Oysho.

Most fans live in California, New York, Florida.

Top affinities include Weekend Max Mara, LE BHV MARAIS, Oysho, with strongest over-indexing on Weekend Max Mara (276.32× the country average).

Demographically, the Massimo Dutti audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

The typical Massimo Dutti fan in United States is more female, around 34.9 years old, with strong Design Affinity tendencies and a notable affinity for Weekend Max Mara.

Category: Shopping · Type: Brand · Subtype: Mainstream fashion shop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
964K
in United States
Gender
68.3%♀
31.7% male
Age
34.9
average years
Country rank
#24235
among all objects in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Massimo Dutti

68.3% are female, 31.7% are male, average age 34.9.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Massimo Dutti audience in United States
MetricValue
Female68.3%
Male31.7%
Average age34.9
Estimated audience size964,446
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Massimo Dutti audience in United States
Age bracketShare%
16-2431%
25-3424%
35-4418%
45-5416%
55+12%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Massimo Dutti audience comes from United States.

Worldwide audience distribution share by country for Massimo Dutti
CountryShare
Spain17.9%
Germany8.8%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Massimo Dutti customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K5.36×
02New York~200K3.90×
03New Jersey~60K2.43×
04Massachusetts~50K2.32×
05California~200K2.12×
06Florida~100K1.79×
07Connecticut~20K1.68×
08Illinois~60K1.57×
09Washington~30K1.49×
10Virginia~30K1.40×
11Rhode Island~4K1.20×
12Maryland~20K1.18×
13Texas~70K1.12×
14Georgia~30K1.04×
15Pennsylvania~40K1.03×
16Hawaii~4K0.95×
17Colorado~10K0.89×
18Oregon~10K0.89×
19New Hampshire~3K0.89×
20Vermont~2K0.88×
21Nevada~8K0.87×
22Maine~3K0.78×
23Delaware~2K0.78×
24North Carolina~20K0.77×
25Michigan~20K0.76×
26Arizona~20K0.76×
27Utah~7K0.75×
28Minnesota~10K0.68×
29Alaska~1K0.68×
30Tennessee~10K0.66×
31South Carolina~10K0.63×
32Wisconsin~10K0.61×
33Montana~2K0.61×
34North Dakota~1K0.61×
35Idaho~3K0.60×
36Ohio~20K0.59×
37New Mexico~4K0.59×
38Kansas~5K0.58×
39South Dakota~1K0.58×
40Indiana~10K0.57×
41Louisiana~7K0.55×
42Missouri~10K0.54×
43Arkansas~5K0.52×
44Alabama~7K0.51×
45West Virginia~3K0.51×
46Oklahoma~6K0.50×
47Kentucky~6K0.49×
48Nebraska~3K0.49×
49Iowa~4K0.48×
50Mississippi~4K0.45×
Fig. 06

Affinity by region

Affinity by region — Massimo Dutti, United States
0.45×1.00×5.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Massimo Dutti audience vs. the country average
#·InterestCategoryAffinity×
01Weekend Max MaraFashion & Accessoires276.32×
02LE BHV MARAISShopping230.26×
03OyshoFashion & Accessoires225.48×
04L.K.BennettFashion & Accessoires143.90×
05Scotch & SodaFashion & Accessoires126.66×
06WE FashionFashion & Accessoires108.36×
07sandroFashion & Accessoires101.97×
08StradivariusShopping98.42×
09River IslandFashion & Accessoires84.17×
10G-StarFashion & Accessoires82.04×
11ZalandoShopping77.82×
12Pepe JeansFashion & Accessoires67.80×
13PrimarkShopping44.52×
14Charles & KeithFashion & Accessoires41.19×
15Karl LagerfeldFashion & Accessoires29.93×
16Hailee SteinfeldMovies & TV20.00×
17CoachFashion & Accessoires19.67×
18SHEINShopping18.50×
19Fashion NovaShopping8.52×
20Nordstrom RackFashion & Accessoires7.20×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Massimo Dutti audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Massimo Dutti audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.64×
Luxury OrientationPREMIUM2.52×
Quality AwarenessPREMIUM2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Massimo Dutti audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
Need for SecurityCONSERVATISM0.58×
Convenience OrientationPREMIUM0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

See Massimo Dutti audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Massimo Dutti over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/massimo-dutti-42511” · Methodology