Rascasse Audience Intelligence

Stussy Target Market in United States

Stussy has an estimated audience of 6,719,283 people in United States.

#3among Streetwear in United States
#569among Brand in United States#266in Fashion & Accessoires

The average Stussy fan in United States is 29.4 years old, more male, and lives primarily in California.

By number of fans, Stussy ranks #3 among the 75 objects in Streetwear in United States — 50.3× the group median.

Its fans are 2.7 years younger than the group average of 32.1.

Women make up 39.2% of the fan base, 9.2 percentage points fewer than the group average.

Compared with the other 74 objects in Streetwear, Stussy fans stand out for their interest in Red Bull Records, Lil Peep and Very (online retailer).

Most fans live in California, New York, Texas.

Top affinities include Red Bull Records, Lil Peep, Comme des Garçons, with strongest over-indexing on Red Bull Records (16.47× the country average).

Demographically, the Stussy audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

The typical Stussy fan in United States is more male, around 29.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Red Bull Records.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.7M
in United States
Gender
39.2%♀
60.8% male
Age
29.4
average years
Country rank
#5140
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Stussy

39.2% are female, 60.8% are male, average age 29.4.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Stussy audience in United States
MetricValue
Female39.2%
Male60.8%
Average age29.4
Estimated audience size6,719,283
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Stussy audience in United States
Age bracketShare%
16-2447%
25-3426%
35-4414%
45-548%
55+4%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Stussy audience comes from United States.

Worldwide audience distribution share by country for Stussy
CountryShare
Japan22.2%
United States19.4%
China12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Stussy customers by region in United States
#RegionReachAffinity×
01Hawaii~300K10.29×
02New York~1.5M4.06×
03California~2.5M3.38×
04Washington~300K1.76×
05Nevada~100K1.71×
06Oregon~100K1.44×
07New Jersey~300K1.39×
08Utah~80K1.24×
09Massachusetts~200K1.09×
10Arizona~200K1.07×
11Alaska~10K1.03×
12Washington, District of Columbia~10K0.92×
13Illinois~200K0.91×
14Virginia~200K0.89×
15Maryland~100K0.86×
16Connecticut~60K0.82×
17Georgia~200K0.81×
18Colorado~90K0.77×
19Idaho~30K0.76×
20Texas~300K0.73×
21Rhode Island~20K0.72×
22Pennsylvania~200K0.68×
23Vermont~9K0.68×
24Florida~300K0.66×
25New Hampshire~20K0.63×
26Montana~10K0.62×
27Delaware~10K0.62×
28New Mexico~30K0.61×
29Minnesota~70K0.60×
30Michigan~100K0.59×
31Nebraska~20K0.58×
32North Carolina~100K0.57×
33Maine~20K0.56×
34Wisconsin~60K0.54×
35Indiana~70K0.51×
36Oklahoma~40K0.50×
37Kansas~30K0.49×
38North Dakota~8K0.49×
39Tennessee~70K0.48×
40South Dakota~8K0.47×
41Missouri~60K0.46×
42Ohio~100K0.45×
43South Carolina~50K0.43×
44Iowa~30K0.43×
45Arkansas~30K0.43×
46Alabama~40K0.42×
47West Virginia~20K0.42×
48Kentucky~40K0.41×
49Louisiana~40K0.40×
50Mississippi~20K0.35×
Fig. 06

Affinity by region

Affinity by region — Stussy, United States
0.35×1.00×10.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Stussy audience vs. the country average
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio16.47×
02Lil PeepMusic & Radio11.21×
03Comme des GarçonsFashion & Accessoires8.63×
04Very (online retailer)Website / Newspaper / Magazine8.02×
05My Hero AcademiaLiterature6.82×
06ScreenwritingLiterature6.02×
07Maquillaje ProfesionalBeauty & Wellness5.77×
08TypographyKids & Family5.72×
09Princess PollyFashion & Accessoires5.56×
10Lace wigBeauty & Wellness5.31×
11Bachata (dance)Music & Radio5.09×
12VenmoTechnology & Electronics4.85×
13Bad BunnyMusic & Radio4.67×
14HandmadeHome & Garden4.60×
15PaddleboardingSports4.41×
16Bride and GroomHome & Garden4.27×
17GrapplingSports3.79×
18Western wearFashion & Accessoires3.57×
19VideoMovies & TV1.78×
20CuisineFood & Beverages1.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Stussy audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Stussy audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.44×
Design AffinityPREMIUM1.27×
Urban LifestyleOPEN1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Stussy audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.31×
Need for SecurityCONSERVATISM0.35×
Community OrientationOPEN0.38×
0×1.00× baseline2×
Appendix

Explore more audiences

More Streetwear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Stussy over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/stussy-19511” · Methodology