Rascasse Audience Intelligence

Star Wars Viewer Demographics in United States

Star Wars has an estimated audience of 15.2M people in United States.

#1among Science Fiction & Fantasy in United States
#30among movies & series in United States#147in Movies & TV

The average Star Wars fan in United States is 33.3 years old, more male, and lives primarily in California.

By number of fans, Star Wars ranks #1 among the 103 objects in Science Fiction & Fantasy in United States — 18.1× the group median.

Its fans are 2.2 years younger than the group average of 35.5.

Women make up 42.4% of the fan base, 1.5 percentage points more than the group average.

Compared with the other 102 objects in Science Fiction & Fantasy, Star Wars fans stand out for their interest in Roblox, Anime convention and Anime and manga fandom.

Interest is seasonal: April, May and June account for 37% of the year's searches, September is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Roblox, Anime convention, Anime and manga fandom, with strongest over-indexing on Roblox (2.13× the country average).

Demographically, the Star Wars audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

The typical Star Wars fan in United States is more male, around 33.3 years old, with strong Extroversion tendencies and a notable affinity for Roblox.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
15.2M
in United States
Gender
42.4%♀
57.6% male
Age
33.3
average years
Country rank
#2314
among all objects in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Star Wars viewers

42.4% are female, 57.6% are male, average age 33.3.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Star Wars audience in United States
MetricValue
Female42.4%
Male57.6%
Average age33.3
Estimated audience size15.2M
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Star Wars audience in United States
Age bracketShare%
16-2437%
25-3423%
35-4417%
45-5414%
55+9%
Fig. 04

Worldwide distribution

55.1%

of the worldwide Star Wars audience comes from United States.

Worldwide audience distribution share by country for Star Wars
CountryShare
United States55.1%
United Kingdom8.7%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Star Wars fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.39×
02Idaho~100K1.22×
03California~2M1.19×
04Arizona~400K1.18×
05Oregon~200K1.17×
06Oklahoma~200K1.15×
07Washington~400K1.14×
08Indiana~300K1.09×
09Colorado~300K1.09×
10Kansas~100K1.09×
11Alaska~40K1.09×
12New Mexico~100K1.08×
13Wyoming~30K1.08×
14Texas~1M1.06×
15Minnesota~300K1.06×
16Wisconsin~300K1.05×
17Missouri~300K1.04×
18Montana~50K1.02×
19Vermont~30K1.02×
20Kentucky~200K1.01×
21Nevada~100K1.01×
22Nebraska~90K1.01×
23Michigan~500K1.00×
24Tennessee~300K1.00×
25Arkansas~100K1.00×
26Maine~60K1.00×
27South Dakota~40K1.00×
28Illinois~600K0.99×
29Ohio~500K0.99×
30Iowa~100K0.99×
31North Dakota~30K0.99×
32West Virginia~80K0.98×
33New Hampshire~60K0.98×
34Alabama~200K0.97×
35Pennsylvania~600K0.95×
36Florida~900K0.94×
37Virginia~400K0.94×
38Massachusetts~300K0.94×
39North Carolina~500K0.92×
40Connecticut~100K0.91×
41Hawaii~60K0.91×
42South Carolina~200K0.89×
43Mississippi~100K0.88×
44Rhode Island~40K0.88×
45Georgia~400K0.87×
46New Jersey~400K0.86×
47Delaware~40K0.84×
48Louisiana~200K0.83×
49New York~800K0.82×
50Maryland~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Star Wars, United States
0.80×1.00×1.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Star Wars audience vs. the country average
#·InterestCategoryAffinity×
01RobloxGames2.13×
02Anime conventionLiterature1.98×
03Anime and manga fandomLiterature1.91×
04Digital artArts & Culture1.89×
05Millie Bobby BrownMovies & TV1.88×
06Tabletop gameGames1.88×
07Stranger ThingsMovies & TV1.80×
08Harry PotterMovies & TV1.77×
09SupermanMovies & TV1.77×
10Spider-ManMovies & TV1.77×
11HBO MAXMovies & TV1.74×
12PokémonGames1.70×
13Role-playing gamesGames1.67×
14TwitchGames1.61×
15MangaLiterature1.55×
16Contemporary artArts & Culture1.55×
17Self-loveHealth1.53×
18Walt Disney WorldTravel & Leisure1.52×
19ZendayaMovies & TV1.52×
20LivemusicMusic & Radio1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Star Wars audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Star Wars audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.18×
Early Adopter MentalityPOWER1.13×
Pet OwnershipJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Star Wars audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Price SensitivityPREMIUM0.74×
Career OrientationPOWER0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Science Fiction & Fantasy audiences in United States

See Star Wars audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Star Wars over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/star-wars-15017” · Methodology