Rascasse Audience Intelligence

VnExpress Audience Demographics in United States

VnExpress has an estimated audience of 2,143,944 people in United States.

#418among Website / Newspaper / Magazine in United States
#84in News

The average VnExpress fan in United States is 39.2 years old, balanced, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Confucianism, Coppa Italia, K.R.C. Genk, with strongest over-indexing on Confucianism (518.52× the country average).

Demographically, the VnExpress audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Quality Awareness.

The typical VnExpress fan in United States is balanced, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for Confucianism.

Category: News · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.1M
in United States
Gender
51.8%♀
48.2% male
Age
39.2
average years
Country rank
#13414
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of VnExpress

51.8% are female, 48.2% are male, average age 39.2.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for VnExpress audience in United States
MetricValue
Female51.8%
Male48.2%
Average age39.2
Estimated audience size2,143,944
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the VnExpress audience in United States
Age bracketShare%
16-2427%
25-3418%
35-4415%
45-5416%
55+24%
Fig. 04

Worldwide distribution

11.7%

of the worldwide VnExpress audience comes from United States.

Worldwide audience distribution share by country for VnExpress
CountryShare
Vietnam50.2%
United States11.7%
China9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

VnExpress fans by region: top regions in United States
#RegionReachAffinity×
01California~1M4.83×
02Washington~200K3.20×
03Texas~400K2.78×
04Oregon~60K2.18×
05Georgia~100K1.97×
06Virginia~100K1.76×
07Hawaii~20K1.75×
08Massachusetts~80K1.72×
09Nevada~30K1.52×
10Maryland~50K1.38×
11Oklahoma~30K1.37×
12Colorado~50K1.24×
13Kansas~20K1.23×
14Minnesota~40K1.16×
15Florida~200K1.15×
16Arizona~60K1.14×
17Nebraska~10K1.03×
18Washington, District of Columbia~4K0.98×
19Louisiana~30K0.97×
20Utah~20K0.83×
21Tennessee~40K0.82×
22Pennsylvania~60K0.77×
23Arkansas~10K0.75×
24Missouri~30K0.72×
25Connecticut~20K0.72×
26New Jersey~40K0.71×
27South Carolina~20K0.70×
28Mississippi~10K0.70×
29New Mexico~9K0.70×
30Iowa~10K0.68×
31Delaware~4K0.67×
32North Carolina~50K0.66×
33North Dakota~3K0.66×
34Illinois~50K0.64×
35Alaska~3K0.64×
36Kentucky~20K0.59×
37Alabama~20K0.57×
38New Hampshire~5K0.57×
39West Virginia~6K0.53×
40Vermont~2K0.53×
41South Dakota~3K0.52×
42Ohio~40K0.49×
43Michigan~30K0.49×
44Montana~3K0.49×
45New York~60K0.43×
46Maine~4K0.42×
47Indiana~20K0.39×
48Idaho~5K0.39×
49Rhode Island~3K0.38×
50Wisconsin~10K0.36×
Fig. 06

Affinity by region

Affinity by region — VnExpress, United States
0.36×1.00×4.83×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the VnExpress audience vs. the country average
#·InterestCategoryAffinity×
01ConfucianismPolitics & Society518.52×
02Coppa ItaliaSports414.81×
03K.R.C. GenkSports166.67×
04CambodiaTravel & Leisure76.24×
05FurlaFashion & Accessoires40.20×
06MalaysiaTravel & Leisure34.04×
07VietnamTravel & Leisure26.93×
08Feng shuiHealth25.82×
09SingaporeTravel & Leisure25.49×
10New ZealandTravel & Leisure19.84×
11All Nippon AirwaysTravel & Leisure17.95×
12BuddhismHealth15.63×
13BangkokTravel & Leisure12.90×
14DiaryKids & Family9.92×
15Online gamblingGames9.52×
16H&MShopping5.13×
17Discount storesShopping4.67×
18Renewable energyBusiness & Career4.53×
19Shopping mallsShopping3.92×
20Mortgage loansBusiness & Career3.72×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the VnExpress audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the VnExpress audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.92×
Quality AwarenessPREMIUM2.50×
PatriotismCONSERVATISM2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the VnExpress audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
Healthy LifestyleBALANCE0.86×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More News audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in VnExpress over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/vnexpress-46100” · Methodology