Rascasse Audience Intelligence

David Bowie Audience in United States

David Bowie has an estimated audience of 5,478,695 people in United States.

#25among Pop in United States#548among Person in United States#472in Music & Radio

The average David Bowie fan in United States is 39.4 years old, balanced, and lives primarily in California.

By number of fans, David Bowie ranks #25 among the 1572 objects in Pop in United States — 1.8× the group median.

Its fans are 0.8 years younger than the group average of 40.2.

Women make up 52.7% of the fan base, 6.9 percentage points fewer than the group average.

Compared with the other 1571 objects in Pop, David Bowie fans stand out for their interest in Davy Jones (musician), Indie music scene and GG Allin.

Most fans live in California, Texas, Florida.

Top affinities include Davy Jones (musician), Indie music scene, GG Allin, with strongest over-indexing on Davy Jones (musician) (30.61× the country average).

Demographically, the David Bowie audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Tradition, Mindfulness.

The typical David Bowie fan in United States is balanced, around 39.4 years old, with strong Tradition tendencies and a notable affinity for Davy Jones (musician).

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.5M
in United States
Gender
52.7%♀
47.3% male
Age
39.4
average years
Country rank
#6087
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of David Bowie fans

52.7% are female, 47.3% are male, average age 39.4.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for David Bowie audience in United States
MetricValue
Female52.7%
Male47.3%
Average age39.4
Estimated audience size5,478,695
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the David Bowie audience in United States
Age bracketShare%
16-2427%
25-3415%
35-4415%
45-5421%
55+22%
Fig. 04

Worldwide distribution

22.5%

of the worldwide David Bowie audience comes from United States.

Worldwide audience distribution share by country for David Bowie
CountryShare
United States22.5%
United Kingdom11.6%
Germany10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

David Bowie fans by region: top regions in United States
#RegionReachAffinity×
01Utah~70K1.28×
02Oregon~90K1.25×
03Alaska~10K1.21×
04Arizona~100K1.20×
05Washington~100K1.16×
06Maine~30K1.13×
07Idaho~30K1.12×
08New Mexico~40K1.11×
09Oklahoma~70K1.09×
10Michigan~200K1.07×
11Arkansas~50K1.07×
12Vermont~10K1.07×
13Ohio~200K1.06×
14Kentucky~80K1.06×
15New Hampshire~20K1.06×
16Missouri~100K1.05×
17Colorado~100K1.05×
18Montana~20K1.05×
19Pennsylvania~200K1.04×
20Tennessee~100K1.04×
21Indiana~100K1.04×
22Alabama~80K1.03×
23Wisconsin~100K1.02×
24West Virginia~30K1.02×
25California~600K1.00×
26Connecticut~60K0.98×
27Nevada~50K0.98×
28Illinois~200K0.97×
29Massachusetts~100K0.97×
30Minnesota~90K0.96×
31Kansas~50K0.96×
32Iowa~50K0.95×
33Rhode Island~20K0.95×
34New York~300K0.93×
35North Carolina~200K0.93×
36Texas~300K0.92×
37New Jersey~100K0.92×
38Virginia~100K0.92×
39Nebraska~30K0.92×
40Florida~300K0.91×
41Georgia~200K0.91×
42South Carolina~80K0.90×
43Louisiana~70K0.89×
44North Dakota~10K0.89×
45Maryland~90K0.88×
46South Dakota~10K0.87×
47Delaware~10K0.85×
48Washington, District of Columbia~10K0.85×
49Mississippi~40K0.83×
50Hawaii~20K0.77×
Fig. 06

Affinity by region

Affinity by region — David Bowie, United States
0.77×1.00×1.28×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the David Bowie audience vs. the country average
#·InterestCategoryAffinity×
01Davy Jones (musician)Music & Radio30.61×
02Indie music sceneMusic & Radio25.79×
03GG AllinMusic & Radio20.21×
04Kate BushMusic & Radio17.12×
05King CrimsonMusic & Radio12.50×
06Jack WhiteMovies & TV12.21×
07ABCMusic & Radio10.85×
08Adam AntMovies & TV10.53×
09Joe Jackson (musician)Music & Radio7.49×
10Boy GeorgeMusic & Radio6.94×
11Ace FrehleyMusic & Radio6.11×
12Persian catPets & Animals4.42×
13Little CaesarMusic & Radio3.96×
14CleverMusic & Radio3.79×
15Rob ReinerMovies & TV3.71×
16Southern rockMusic & Radio3.54×
17Electric guitarMusic & Radio3.27×
18Dick Van DykeMovies & TV3.10×
19GodzillaMovies & TV3.02×
20BeetlejuiceMovies & TV3.00×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the David Bowie audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the David Bowie audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.02×
MindfulnessBALANCE1.64×
Design AffinityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the David Bowie audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Price SensitivityPREMIUM0.83×
Career OrientationPOWER0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

See David Bowie audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in David Bowie over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/david-bowie-6070” · Methodology