Rascasse Audience Intelligence

Givenchy Target Market in United States

Givenchy has an estimated audience of 9.4M people in United States.

#10among Luxury fashion in United States
#409among brands in United States#198in Fashion & Accessoires

The average Givenchy fan in United States is 36.1 years old, more female, and lives primarily in California.

By number of fans, Givenchy ranks #10 among the 107 objects in Luxury fashion in United States — 7.6× the group median.

Women make up 67.6% of the fan base, 3.9 percentage points more than the group average.

Compared with the other 106 objects in Luxury fashion, Givenchy fans stand out for their interest in Kingsman, Lanvin (clothing) and Milan.

Most fans live in California, New York, Florida.

Top affinities include Kingsman, Burberry, Balenciaga, with strongest over-indexing on Kingsman (12.74× the country average).

Demographically, the Givenchy audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

The typical Givenchy fan in United States is more female, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Kingsman.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
9.4M
in United States
Gender
67.6%♀
32.4% male
Age
36.1
average years
Country rank
#3754
among all objects in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Givenchy

67.6% are female, 32.4% are male, average age 36.1.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Givenchy audience in United States
MetricValue
Female67.6%
Male32.4%
Average age36.1
Estimated audience size9.4M
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Givenchy audience in United States
Age bracketShare%
16-2428%
25-3423%
35-4419%
45-5417%
55+13%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Givenchy audience comes from United States.

Worldwide audience distribution share by country for Givenchy
CountryShare
United States30.9%
France8.8%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Givenchy customers by region in United States
#RegionReachAffinity×
01New York~1M2.14×
02Maryland~300K1.87×
03Illinois~700K1.85×
04Florida~1M1.74×
05Washington, District of Columbia~30K1.73×
06Georgia~500K1.67×
07California~2M1.63×
08New Jersey~400K1.61×
09Texas~900K1.46×
10Nevada~100K1.46×
11Louisiana~200K1.28×
12Michigan~400K1.27×
13Pennsylvania~400K1.22×
14Delaware~30K1.22×
15Connecticut~100K1.20×
16Arizona~200K1.17×
17Massachusetts~200K1.13×
18Virginia~300K1.11×
19Alabama~200K1.09×
20Mississippi~90K1.08×
21Rhode Island~30K1.02×
22North Carolina~300K0.96×
23Washington~200K0.96×
24Tennessee~200K0.96×
25Hawaii~40K0.96×
26Missouri~200K0.92×
27South Carolina~100K0.91×
28Indiana~200K0.85×
29Ohio~300K0.83×
30New Mexico~50K0.82×
31Wisconsin~100K0.81×
32Oklahoma~90K0.80×
33Arkansas~70K0.79×
34Kentucky~100K0.76×
35Colorado~100K0.75×
36Oregon~90K0.75×
37Alaska~10K0.74×
38Minnesota~100K0.71×
39Kansas~60K0.69×
40Nebraska~40K0.67×
41New Hampshire~20K0.65×
42North Dakota~10K0.65×
43Vermont~10K0.64×
44Utah~60K0.63×
45West Virginia~30K0.62×
46Iowa~50K0.61×
47Maine~20K0.61×
48South Dakota~10K0.60×
49Idaho~30K0.59×
50Montana~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Givenchy, United States
0.56×1.00×2.14×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Givenchy audience vs. the country average
#·InterestCategoryAffinity×
01KingsmanMovies & TV12.74×
02BurberryFashion & Accessoires10.43×
03BalenciagaFashion & Accessoires10.34×
04FendiFashion & Accessoires10.14×
05Lanvin (clothing)Fashion & Accessoires9.50×
06PradaFashion & Accessoires9.17×
07Bergdorf GoodmanFashion & Accessoires8.87×
08VersaceFashion & Accessoires6.36×
09MilanTravel & Leisure6.16×
10Bloomingdale'sShopping4.95×
11GucciFashion & Accessoires4.71×
12Saks Fifth AvenueShopping4.52×
13Louis VuittonFashion & Accessoires4.14×
14ManhattanTravel & Leisure3.44×
15SephoraShopping2.81×
16Women's clothingFashion & Accessoires2.24×
17Hair productsBeauty & Wellness2.20×
18JewelryFashion & Accessoires1.99×
19ShoesFashion & Accessoires1.97×
20BeautyBeauty & Wellness1.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Givenchy audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Givenchy audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.69×
Luxury OrientationPREMIUM2.25×
IndulgenceJOY2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Givenchy audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.32×
Need for SecurityCONSERVATISM0.59×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Luxury fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Givenchy over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/givenchy-8128” · Methodology