Rascasse Audience Intelligence

BTS Audience in United States

BTS has an estimated audience of 10.5M people in United States.

#2among K-pop in United States
#206among people in United States#232in Music & Radio

The average BTS fan in United States is 27.9 years old, more female, and lives primarily in California.

By number of fans, BTS ranks #2 among the 61 objects in K-pop in United States — 33.2× the group median.

Its fans are 3.0 years younger than the group average of 30.9.

Women make up 65.1% of the fan base, 2.3 percentage points fewer than the group average.

Compared with the other 60 objects in K-pop, BTS fans stand out for their interest in Song Joong-ki, K-Dramas and Song Hye-kyo.

Most fans live in California, Texas, Florida.

Top affinities include Song Joong-ki, Stray Kids, Park Ji-min, with strongest over-indexing on Song Joong-ki (41.82× the country average).

Demographically, the BTS audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Travelling, Luxury Orientation.

The typical BTS fan in United States is more female, around 27.9 years old, with strong Travelling tendencies and a notable affinity for Song Joong-ki.

Category: Music & Radio · Type: Person · Subtype: K-pop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
10.5M
in United States
Gender
65.1%♀
34.9% male
Age
27.9
average years
Country rank
#3455
among all objects in United States
Fig. 01

Search interest · 12-month trend

+71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of BTS fans

65.1% are female, 34.9% are male, average age 27.9.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for BTS audience in United States
MetricValue
Female65.1%
Male34.9%
Average age27.9
Estimated audience size10.5M
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the BTS audience in United States
Age bracketShare%
16-2457%
25-3420%
35-4410%
45-547%
55+5%
Fig. 04

Worldwide distribution

9.0%

of the worldwide BTS audience comes from United States.

Worldwide audience distribution share by country for BTS
CountryShare
Japan32.8%
Brazil9.3%
United States9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

BTS fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K2.54×
02Nevada~200K1.70×
03New Mexico~100K1.51×
04California~2M1.49×
05Texas~1M1.49×
06Arizona~300K1.28×
07Washington~300K1.26×
08Utah~100K1.25×
09Florida~800K1.16×
10Virginia~300K1.16×
11Oregon~100K1.10×
12Maryland~200K1.07×
13Arkansas~100K1.05×
14Georgia~400K1.03×
15Oklahoma~100K1.03×
16New York~600K1.02×
17Illinois~400K1.02×
18North Carolina~400K1.02×
19Colorado~200K1.00×
20Kentucky~100K1.00×
21New Jersey~300K0.99×
22Massachusetts~200K0.99×
23Louisiana~100K0.98×
24Indiana~200K0.97×
25South Carolina~200K0.94×
26Alabama~100K0.94×
27Connecticut~100K0.93×
28Nebraska~60K0.93×
29Minnesota~200K0.92×
30Alaska~20K0.92×
31Tennessee~200K0.91×
32Pennsylvania~400K0.90×
33Missouri~200K0.90×
34Kansas~80K0.90×
35Washington, District of Columbia~20K0.89×
36Mississippi~80K0.88×
37Ohio~300K0.85×
38Idaho~50K0.85×
39Michigan~300K0.83×
40Rhode Island~30K0.81×
41South Dakota~20K0.80×
42Iowa~80K0.79×
43West Virginia~40K0.77×
44Delaware~20K0.77×
45Wisconsin~100K0.76×
46North Dakota~20K0.72×
47New Hampshire~30K0.69×
48Wyoming~10K0.67×
49Maine~30K0.66×
50Montana~20K0.64×
Fig. 06

Affinity by region

Affinity by region — BTS, United States
0.64×1.00×2.54×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the BTS audience vs. the country average
#·InterestCategoryAffinity×
01Song Joong-kiMovies & TV41.82×
02Stray KidsMusic & Radio41.51×
03Park Ji-minMusic & Radio40.94×
04K-DramasMovies & TV39.77×
05Song Hye-kyoFashion & Accessoires39.76×
06EnhypenMusic & Radio37.69×
07JYP EntertainmentMovies & TV37.04×
08Korean moviesMovies & TV36.72×
09seventeenMusic & Radio35.38×
10G-DragonMusic & Radio33.96×
11Big Bang (South Korean band)Music & Radio32.12×
12Girls' GenerationMusic & Radio31.13×
13BLACKPINKMusic & Radio25.66×
14NewJeansMusic & Radio25.66×
15SanrioBusiness & Career25.26×
16LE SSERAFIMMusic & Radio22.78×
17The HolidayMovies & TV19.34×
18Hot TopicShopping15.71×
19AAA (band)Music & Radio14.99×
20Comedy-dramaMovies & TV6.91×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the BTS audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the BTS audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.37×
Luxury OrientationPREMIUM1.15×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the BTS audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.40×
DIY MentalityTHRILL0.43×
PatriotismCONSERVATISM0.45×
0×1.00× baseline2×
Appendix

Explore more audiences

More K-pop audiences in United States

See BTS audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in BTS over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/bts-30109” · Methodology