Rascasse Audience Intelligence

Peacock Audience Demographics in United States

Peacock has an estimated audience of 59M people in United States.

#2among TV / music streaming in United States#4among TV channels in United States#25in Movies & TV

The average Peacock fan in United States is 38.9 years old, balanced, and lives primarily in California.

By number of fans, Peacock ranks #2 among the 75 objects in TV / music streaming in United States — 87.7× the group median.

Its fans are 1.9 years older than the group average of 37.0.

Women make up 45.0% of the fan base, 5.0 percentage points fewer than the group average.

Compared with the other 74 objects in TV / music streaming, Peacock fans stand out for their interest in Kate Mara, Engadget and Online newspaper.

Most fans live in California, Texas, Florida.

Top affinities include Tubi TV, Kate Mara, Engadget, with strongest over-indexing on Tubi TV (2.94× the country average).

Demographically, the Peacock audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

The typical Peacock fan in United States is balanced, around 38.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tubi TV.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
59M
in United States
Gender
45.0%♀
55.0% male
Age
38.9
average years
Country rank
#298
among all objects in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Peacock

45.0% are female, 55.0% are male, average age 38.9.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Peacock audience in United States
MetricValue
Female45.0%
Male55.0%
Average age38.9
Estimated audience size59M
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Peacock audience in United States
Age bracketShare%
16-2420%
25-3422%
35-4421%
45-5420%
55+17%
Fig. 04

Worldwide distribution

75.4%

of the worldwide Peacock audience comes from United States.

Worldwide audience distribution share by country for Peacock
CountryShare
United States75.4%
United Kingdom10.0%
India2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Peacock fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~100K1.23×
02Maine~300K1.16×
03Wisconsin~1M1.14×
04Iowa~600K1.13×
05Nebraska~400K1.11×
06Idaho~400K1.11×
07Oregon~800K1.10×
08Rhode Island~200K1.10×
09Michigan~2M1.08×
10Indiana~1.5M1.08×
11Montana~200K1.08×
12North Dakota~100K1.07×
13Colorado~1M1.06×
14Kentucky~800K1.06×
15Utah~600K1.06×
16Minnesota~1M1.05×
17West Virginia~300K1.05×
18Missouri~1M1.04×
19Oklahoma~700K1.03×
20Massachusetts~1.5M1.02×
21Connecticut~600K1.02×
22Kansas~500K1.02×
23Ohio~2M1.01×
24New Hampshire~200K1.00×
25Washington~1.5M0.99×
26South Dakota~200K0.99×
27New Mexico~400K0.98×
28Arkansas~500K0.97×
29Washington, District of Columbia~100K0.97×
30California~6.5M0.96×
31Texas~4M0.96×
32Pennsylvania~2M0.96×
33Arizona~1.5M0.96×
34Maryland~1M0.96×
35New York~3.5M0.95×
36Illinois~2M0.95×
37North Carolina~2M0.95×
38Tennessee~1M0.95×
39Alaska~100K0.95×
40Virginia~1.5M0.94×
41South Carolina~900K0.93×
42Louisiana~800K0.93×
43Florida~3.5M0.92×
44New Jersey~1.5M0.92×
45Alabama~800K0.90×
46Mississippi~500K0.90×
47Georgia~1.5M0.88×
48Delaware~200K0.87×
49Nevada~500K0.85×
50Hawaii~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Peacock, United States
0.76×1.00×1.23×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Peacock audience vs. the country average
#·InterestCategoryAffinity×
01Tubi TVMovies & TV2.94×
02Kate MaraMovies & TV2.94×
03EngadgetTechnology & Electronics2.90×
04Online newspaperNews2.40×
05Paris Saint-GermainSports2.24×
06Tony AwardArts & Culture2.07×
07IGNMovies & TV2.02×
08Us WeeklyInternet & Social Media1.79×
09Dylan O'BrienMovies & TV1.76×
10Movie theaterMovies & TV1.69×
11FandomLiterature1.69×
12True crimeMovies & TV1.65×
13Rotten TomatoesMovies & TV1.65×
14Anne HathawayMovies & TV1.63×
15FlatbreadFood & Beverages1.58×
16RhetoricPolitics & Society1.57×
17VoucherShopping1.53×
18Mixed martial artsSports1.52×
19Obsessed (2009 film)Movies & TV1.52×
20Labor DayPolitics & Society1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Peacock audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Peacock audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.43×
Convenience OrientationPREMIUM1.24×
IndulgenceJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Peacock audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
CreativityOPEN0.88×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Peacock over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/peacock-10007921” · Methodology