Rascasse Audience Intelligence

St. Louis City SC Fan Demographics in United States

St. Louis City SC has an estimated audience of 571K people in United States.

#298among Soccer in United States
#524among teams in United States#3331in Sports

The average St. Louis City SC fan in United States is 38.3 years old, more male, and lives primarily in Missouri.

Its fans are 4.5 years older than the group average of 33.8.

Women make up 32.2% of the fan base, 2.3 percentage points fewer than the group average.

Interest is seasonal: March, April and May account for 41% of the year's searches, December is the quietest month.

Most fans live in Missouri, Illinois, California.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
571K
in United States
Gender
32.2%♀
67.8% male
Age
38.3
average years
Country rank
#35228
among all objects in United States
Fig. 01

Search interest · 12-month trend

+82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of St. Louis City SC fans

32.2% are female, 67.8% are male, average age 38.3.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for St. Louis City SC audience in United States
MetricValue
Female32.2%
Male67.8%
Average age38.3
Estimated audience size571K
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the St. Louis City SC audience in United States
Age bracketShare%
16-2420%
25-3422%
35-4425%
45-5421%
55+13%
Fig. 04

Worldwide distribution

61.7%

of the worldwide St. Louis City SC audience comes from United States.

Worldwide audience distribution share by country for St. Louis City SC
CountryShare
United States61.7%
Brazil6.0%
Mexico6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

St. Louis City SC fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~300K27.29×
02Illinois~50K2.51×
03Kansas~5K1.08×
04Alaska~1K0.88×
05Vermont<1K0.86×
06North Dakota~1K0.85×
07South Dakota~1K0.84×
08West Virginia~2K0.81×
09Montana~1K0.81×
10Iowa~4K0.80×
11Indiana~9K0.79×
12Maine~2K0.79×
13Rhode Island~1K0.78×
14Delaware~1K0.78×
15Hawaii~2K0.77×
16Washington, District of Columbia<1K0.77×
17Oregon~5K0.75×
18Utah~4K0.75×
19Idaho~2K0.75×
20New Hampshire~2K0.75×
21Arkansas~4K0.74×
22New Mexico~3K0.73×
23Nebraska~2K0.73×
24Mississippi~4K0.70×
25Minnesota~7K0.67×
26Colorado~6K0.66×
27Washington~9K0.65×
28Tennessee~8K0.65×
29Oklahoma~4K0.64×
30Kentucky~5K0.63×
31Nevada~3K0.62×
32Louisiana~5K0.60×
33Connecticut~4K0.60×
34California~40K0.57×
35Alabama~5K0.57×
36Maryland~6K0.56×
37Florida~20K0.55×
38New Jersey~9K0.55×
39Wisconsin~6K0.55×
40South Carolina~5K0.55×
41Virginia~8K0.52×
42Texas~20K0.49×
43Arizona~6K0.49×
44Massachusetts~6K0.49×
45Ohio~10K0.48×
46North Carolina~9K0.47×
47New York~20K0.45×
48Michigan~7K0.44×
49Georgia~8K0.43×
50Pennsylvania~9K0.40×
Fig. 06

Affinity by region

Affinity by region — St. Louis City SC, United States
0.40×1.00×27.29×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in St. Louis City SC over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/st-louis-city-sc-10009217” · Methodology