Rascasse Audience Intelligence

The Coffee House Target Market in United States

The Coffee House has an estimated audience of 236K people in United States.

#15among Coffee in United States
#6277among brands in United States#2899in Food & Beverages

The average The Coffee House fan in United States is 38.3 years old, balanced, and lives primarily in California.

By number of fans, The Coffee House ranks #15 among the 42 objects in Coffee in United States — 4.7× the group median.

Women make up 52.1% of the fan base, 6.9 percentage points fewer than the group average.

Compared with the other 41 objects in Coffee, The Coffee House fans stand out for their interest in Jonathan Groff, Bank for International Settlements and Group buying.

Most fans live in California, Maryland, Georgia.

Top affinities include Jonathan Groff, Bank for International Settlements, Group buying, with strongest over-indexing on Jonathan Groff (226.52× the country average).

Demographically, the The Coffee House audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Spirituality.

The typical The Coffee House fan in United States is balanced, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Jonathan Groff.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
236K
in United States
Gender
52.1%♀
47.9% male
Age
38.3
average years
Country rank
#56988
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of The Coffee House

52.1% are female, 47.9% are male, average age 38.3.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for The Coffee House audience in United States
MetricValue
Female52.1%
Male47.9%
Average age38.3
Estimated audience size236K
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the The Coffee House audience in United States
Age bracketShare%
16-2428%
25-3418%
35-4416%
45-5416%
55+21%
Fig. 04

Worldwide distribution

21.1%

of the worldwide The Coffee House audience comes from United States.

Worldwide audience distribution share by country for The Coffee House
CountryShare
United States21.1%
Italy16.1%
United Kingdom14.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Coffee House customers by region in United States
#RegionReachAffinity×
01Nebraska~10K10.85×
02Maryland~20K5.14×
03Oregon~10K3.62×
04South Carolina~10K3.34×
05Louisiana~9K2.86×
06Tennessee~10K2.55×
07Georgia~20K1.94×
08Delaware~1K1.76×
09West Virginia~2K1.63×
10Kansas~3K1.53×
11Oklahoma~3K1.12×
12Wisconsin~5K1.09×
13Virginia~6K1.07×
14Kentucky~3K0.98×
15Iowa~2K0.88×
16North Dakota<1K0.86×
17Alaska<1K0.86×
18Vermont<1K0.86×
19California~20K0.85×
20South Dakota<1K0.85×
21Mississippi~2K0.81×
22Montana<1K0.81×
23Rhode Island<1K0.81×
24Maine<1K0.78×
25New Hampshire<1K0.78×
26Washington, District of Columbia<1K0.77×
27Hawaii<1K0.76×
28Alabama~3K0.75×
29Idaho<1K0.74×
30Arkansas~2K0.73×
31Ohio~6K0.71×
32New Mexico~1K0.70×
33Missouri~3K0.62×
34Connecticut~2K0.61×
35Nevada~1K0.60×
36Utah~1K0.58×
37North Carolina~4K0.53×
38Illinois~5K0.52×
39New Jersey~3K0.52×
40Indiana~2K0.51×
41Minnesota~2K0.50×
42Colorado~2K0.48×
43Washington~3K0.47×
44Texas~7K0.46×
45Arizona~2K0.46×
46Massachusetts~2K0.45×
47Michigan~3K0.43×
48Pennsylvania~4K0.39×
49Florida~5K0.34×
50New York~4K0.31×
Fig. 06

Affinity by region

Affinity by region — The Coffee House, United States
0.31×1.00×10.85×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Coffee House audience vs. the country average
#·InterestCategoryAffinity×
01Jonathan GroffMovies & TV226.52×
02Bank for International SettlementsPolitics & Society90.56×
03Group buyingShopping63.04×
04Da NangTravel & Leisure34.27×
05Picture bookLiterature28.33×
06BehanceInternet & Social Media22.15×
07Alison BrieMovies & TV20.00×
08Bordeaux wineFood & Beverages20.00×
09Kiernan ShipkaMovies & TV17.93×
10HanoiTravel & Leisure16.32×
11The Devil Wears Prada (film)Movies & TV13.92×
12avatar last airbenderMovies & TV11.93×
13White Castle (restaurant)Food & Beverages10.33×
14CambodiaTravel & Leisure10.32×
15MalaysiaTravel & Leisure8.35×
16RetrogamingGames6.18×
17Millie Bobby BrownMovies & TV5.70×
18MangaLiterature3.55×
19Planet FitnessSports3.38×
20Online gamesGames3.33×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Coffee House audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Coffee House audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.76×
SpiritualityBALANCE1.69×
TraditionCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Coffee House audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Family OrientationCONSERVATISM0.89×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More Coffee audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Coffee House over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-coffee-house-82575” · Methodology