Rascasse Audience Intelligence

CNN Audience Demographics in United States

CNN has an estimated audience of 79,655,551 people in United States.

#2among TV Channel in United States#11in Movies & TV

The average CNN fan in United States is 44.1 years old, balanced, and lives primarily in California.

Most fans live in California, New York, Florida.

Top affinities include Josh Shapiro, Hakeem Jeffries, Democratic Underground, with strongest over-indexing on Josh Shapiro (4.15× the country average).

Demographically, the CNN audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Patriotism.

The typical CNN fan in United States is balanced, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for Josh Shapiro.

Category: Movies & TV · Type: TV Channel

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
79.7M
in United States
Gender
50.4%♀
49.6% male
Age
44.1
average years
Country rank
#138
among all objects in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of CNN

50.4% are female, 49.6% are male, average age 44.1.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for CNN audience in United States
MetricValue
Female50.4%
Male49.6%
Average age44.1
Estimated audience size79,655,551
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the CNN audience in United States
Age bracketShare%
16-2413%
25-3415%
35-4419%
45-5424%
55+30%
Fig. 04

Worldwide distribution

50.9%

of the worldwide CNN audience comes from United States.

Worldwide audience distribution share by country for CNN
CountryShare
United States50.9%
Canada6.8%
China3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

CNN fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~300K1.80×
02Maine~500K1.60×
03New Hampshire~500K1.46×
04Minnesota~2M1.38×
05Massachusetts~2.5M1.35×
06Connecticut~1M1.32×
07Virginia~2.5M1.30×
08Oregon~1.5M1.30×
09Washington, District of Columbia~200K1.27×
10Maryland~2M1.26×
11Rhode Island~300K1.24×
12Washington~2M1.20×
13Wisconsin~1.5M1.19×
14Colorado~1.5M1.18×
15Delaware~300K1.15×
16Pennsylvania~3.5M1.14×
17Iowa~800K1.09×
18New Mexico~600K1.09×
19Montana~300K1.08×
20North Carolina~2.5M1.04×
21Alaska~200K1.02×
22Hawaii~300K1.01×
23New Jersey~2M1.00×
24Michigan~2.5M0.98×
25Nebraska~400K0.96×
26Illinois~3M0.94×
27Ohio~2.5M0.94×
28New York~4.5M0.92×
29Missouri~1.5M0.92×
30Arizona~1.5M0.91×
31South Dakota~200K0.91×
32Idaho~400K0.90×
33Kansas~600K0.88×
34West Virginia~400K0.87×
35Florida~4.5M0.85×
36South Carolina~1M0.85×
37California~8M0.84×
38Georgia~2M0.84×
39Tennessee~1.5M0.82×
40Indiana~1.5M0.79×
41Kentucky~800K0.79×
42Nevada~600K0.78×
43North Dakota~100K0.76×
44Utah~600K0.72×
45Texas~3.5M0.65×
46Oklahoma~600K0.64×
47Alabama~800K0.63×
48Arkansas~400K0.62×
49Louisiana~600K0.57×
50Mississippi~400K0.50×
Fig. 06

Affinity by region

Affinity by region — CNN, United States
0.50×1.00×1.80×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the CNN audience vs. the country average
#·InterestCategoryAffinity×
01Josh ShapiroPolitics & Society4.15×
02Hakeem JeffriesPolitics & Society3.70×
03Democratic UndergroundPolitics & Society3.68×
04Google NewsNews3.38×
05Adam SchiffPolitics & Society3.24×
06Lindsey GrahamPolitics & Society2.79×
07Joe BidenPolitics & Society2.62×
08LabCorpHealth2.62×
09Dick CheneyPolitics & Society2.57×
10The Washington PostNews2.49×
11Nancy PelosiPolitics & Society2.43×
12United States SenatePolitics & Society2.28×
13CBS NewsMovies & TV2.26×
14MontanaTravel & Leisure2.18×
15Thomas MassiePolitics & Society1.96×
16Melania TrumpPolitics & Society1.91×
17Savannah GuthrieMovies & TV1.81×
18Barack ObamaPolitics & Society1.63×
19Quest DiagnosticsHealth1.61×
20Google DriveTechnology & Electronics1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the CNN audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the CNN audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.33×
PatriotismCONSERVATISM1.27×
Career OrientationPOWER1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the CNN audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
Design AffinityPREMIUM0.69×
SustainabilityBALANCE0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in CNN over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/cnn-14809” · Methodology