Rascasse Audience Intelligence

Daily Mail Audience Demographics in United States

Daily Mail has an estimated audience of 29.4M people in United States.

#2among Newspaper in United States
#28among websites & media in United States
#7in News

The average Daily Mail fan in United States is 42.2 years old, more female, and lives primarily in California.

By number of fans, Daily Mail ranks #2 among the 1287 objects in Newspaper in United States — 24.1× the group median.

Its fans are 0.6 years older than the group average of 41.6.

Women make up 55.1% of the fan base, 5.4 percentage points more than the group average.

Most fans live in California, New York, Florida.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
29.4M
in United States
Gender
55.1%♀
44.9% male
Age
42.2
average years
Country rank
#936
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Daily Mail

55.1% are female, 44.9% are male, average age 42.2.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Daily Mail audience in United States
MetricValue
Female55.1%
Male44.9%
Average age42.2
Estimated audience size29.4M
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Daily Mail audience in United States
Age bracketShare%
16-2415%
25-3418%
35-4419%
45-5422%
55+25%
Fig. 04

Worldwide distribution

38.1%

of the worldwide Daily Mail audience comes from United States.

Worldwide audience distribution share by country for Daily Mail
CountryShare
United States38.1%
United Kingdom15.1%
Australia6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Daily Mail fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~1M1.68×
02New Hampshire~200K1.65×
03Connecticut~500K1.59×
04Maine~200K1.54×
05Rhode Island~100K1.37×
06Vermont~70K1.30×
07New York~2.5M1.27×
08Washington, District of Columbia~80K1.25×
09New Jersey~1M1.24×
10Virginia~900K1.22×
11Florida~2M1.14×
12Maryland~600K1.12×
13Arizona~700K1.10×
14Washington~700K1.06×
15Montana~100K1.06×
16Pennsylvania~1M1.05×
17New Mexico~200K1.05×
18California~3.5M1.04×
19South Carolina~500K1.04×
20Colorado~500K1.01×
21North Carolina~1M1.00×
22Delaware~90K1.00×
23Nevada~300K0.99×
24Minnesota~500K0.98×
25Idaho~200K0.95×
26Illinois~1M0.93×
27Oregon~300K0.93×
28Alaska~60K0.92×
29Tennessee~600K0.91×
30Hawaii~100K0.91×
31Alabama~400K0.90×
32Ohio~900K0.88×
33Georgia~900K0.88×
34Wisconsin~500K0.88×
35Michigan~800K0.87×
36Kansas~200K0.85×
37Missouri~500K0.84×
38Kentucky~300K0.82×
39Texas~1.5M0.81×
40Indiana~500K0.80×
41Louisiana~300K0.79×
42Nebraska~100K0.79×
43South Dakota~60K0.75×
44Iowa~200K0.74×
45Oklahoma~300K0.73×
46Mississippi~200K0.73×
47West Virginia~100K0.72×
48North Dakota~50K0.71×
49Arkansas~200K0.69×
50Utah~200K0.65×
Fig. 06

Affinity by region

Affinity by region — Daily Mail, United States
0.65×1.00×1.68×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Daily Mail audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Daily Mail audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
SustainabilityBALANCE0.55×
ExtroversionTHRILL0.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Daily Mail audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.20×
Risk AppetiteTHRILL0.22×
Need for SecurityCONSERVATISM0.23×
0×1.00× baseline2×
Appendix

Explore more audiences

More Newspaper audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Daily Mail over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/daily-mail-26105” · Methodology